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- Bertrand-type oligopoly (1)
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- Digital equipment corporation (1)
- Food choice (1)
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- Licensed cartoon characters (1)
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Articles 1 - 5 of 5
Full-Text Articles in Business
Entrepreneurship In Marinas: Does A Business Plan Translate Into A Successful Business?, Michelle Byrnes
Entrepreneurship In Marinas: Does A Business Plan Translate Into A Successful Business?, Michelle Byrnes
Honors Theses
The field of entrepreneurship is recognized as being of fundamental importance for our economy. Small business entrepreneurs play a crucial role in generating new products and new employment in the United States. However, according to U.S statistics, eight out of ten entrepreneurs who start businesses fail within the first eighteen months. Understanding the factors that can increase the likelihood of success is crucial. One theory of successful entrepreneurship is that it stems from a strong business plan. This thesis will examine how this is indeed the case for owning a marina on Long Island.
Towards Achieving Broadened Accountability: Transcending Governance Dilemmas, J. Bart Morrison
Towards Achieving Broadened Accountability: Transcending Governance Dilemmas, J. Bart Morrison
Management, Marketing, and Organizational Communication Department Faculty Works
Demands for Broadened Accountability (BA) of nonprofit organizations require that boards achieve a high level of engagement to address important issues properly (Morrison & Salipante, 2007). This paper presents the theoretical basis for boards falling short of such engagement and specifies fundamental obstacles leaders face in achieving BA. One set of especially salient obstacles is conceptualized as false governance dilemmas. Two are considered in this paper: legitimacy vs. efficiency (Di Maggio & Powell, 1983; Deephouse, 1996; Morrison & Salipante, 2006) and conflict/monitoring vs. cooperation/collaboration. Two broadly defined relational practices – integrative bargaining (Walton & McKersie, 1965) and maintenance of high-trust/high-distrust …
Technology Change Or Resistance To Changing Institutional Logics: The Rise And Fall Of Digital Equipment Corporation, Michael S. Lewis
Technology Change Or Resistance To Changing Institutional Logics: The Rise And Fall Of Digital Equipment Corporation, Michael S. Lewis
Management, Marketing, and Organizational Communication Department Faculty Works
This article uses an institutional lens to analyze organizational failure. It does this through a historical case study of Digital Equipment Corporation, an innovator and market leader of minicomputers who faltered and eventually failed during the period of technological change brought on by the emergence of the personal computer. The failure of Digital Equipment Corporation is interesting because it occurred despite its ability to adapt to changing technological forces. An institutional analysis shows that while Digital Equipment Corporation was able to develop personal computers widely considered technologically superior to its competitors, it resisted broader changes occurring in its institutional context. …
Kids, Caregivers, And Cartoons: The Impact Of Licensed Characters On Food Choices And Consumption, Bridget Leonard, Margaret C. Campbell, Kenneth C. Manning
Kids, Caregivers, And Cartoons: The Impact Of Licensed Characters On Food Choices And Consumption, Bridget Leonard, Margaret C. Campbell, Kenneth C. Manning
Management, Marketing, and Organizational Communication Department Faculty Works
This research examines effects of on-package licensed characters on children’s and caregivers’ choices of healthy and indulgent food and children’s consumption amount. The authors propose that food liking exerts the greatest influence on children’s choices and consumption, such that the impact of on-package characters will be limited to choices between equally liked options. Caregivers’ choices are primarily influenced by their food goals for their children; thus, the impact of characters will likewise be limited to caregivers’ within-category choices. Two experiments show that a character influences children’s choices between two same-category options but not between indulgent and healthier options. A third …
Brand Loyalty In A Bertrand-Type Oligopoly Setting, Demetri Kantarelis
Brand Loyalty In A Bertrand-Type Oligopoly Setting, Demetri Kantarelis
Economics and Global Studies Department Faculty Works
It appears that in today’s brand-proliferating, constantly market-segmenting and technologically evolving global economy, consumer perceptions affect an entire industry in which brand loyalty is possible such as the extremely hot and rapidly developing global smartphone industry. In a brand-loyalty-prone industry, what are the implications of brand loyalty in terms of, among others, industry price, sales and profit? I propose a market structure in which each firm’s profit depends on sales of a brand realized in a captive market segment as well as on sales of the same brand realized in a non-captive market segment; ignoring costs of production and assuming …