Business Commons^™

Swipe, Shop, Signal: Exploring The Dynamics Of Status-Seeking And Mobile Engagement In The Luxury Market, Aaron C. Lawry, Niland Mortimer

Association of Marketing Theory and Practice Proceedings 2024

This paper explores the dynamics of luxury mobile experiences and focuses on status-seeking as a key driver of engagement. By synthesizing the luxury research and mobile commerce literature, the authors argue that fashion opinion leaders and younger consumers shown to exhibit status-seeking propensities and demonstrate high involvement with fashion and smartphones, which likely increases their adoption of luxury mobile apps. Therefore, five hypotheses were drawn from Vigneron and Johnson's (1999) prestige-seeking consumer behavior framework to develop a theoretical model and empirically test these assumptions. This model enabled the researchers to conceptualize and investigate the relationships between fashion opinion leadership, age, …

Local Label: Why Localism Matters And A Business Plan To Address It., Sydnie Wilson

Marketing Undergraduate Honors Theses

The use of technology within business is evolving and increasing in necessity. As large businesses and corporations invest in research and development, innovations, and data analytics, the ability to serve customers more effectively and efficiently increases substantially. Local Label is a solution for this need.

Local Label is a mobile retail app that connects local consumers to all accessories, shoes, and clothes available at local retailers. The app would be a hub for local retailers to promote their apparel and accessories. Local Label leverages its marketing to be in sync with local events, special occasions, and holidays. The app’s front-face …

Jewish Time Jump: New York, Owen Gottlieb

Articles

Jewish Time Jump: New York (Gottlieb & Ash, 2013) is a place-based mobile augmented reality game and simulation that takes the form of a situated documentary. Players take on the role of time traveling reporters tracking down a story “lost to time” to bring back to their editor at the Jewish Time Jump Gazette. The game is played in Washington Square Park in Greenwich Village, New York City. Players’ iPhones become their time traveling device and companion. Based on the player’s GPS location, players receive digital images from their location from over a hundred years in the past as well …

Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh

Journal of International Technology and Information Management

The extensive applications of mobile phones are visible in global companies for the marketing of their products. The popularity of mobile marketing is increasing considerably. This paper has provided insights into the perspectives of consumer attitude towards mobile marketing in India. The companies will develop an understanding of how mobile marketing influence consumer attitudes. The scale of measurement used for Attitudes was Likert scale and explained the consumer's behavior towards mobile marketing. The factors identified through the study will provide insights into Consumer buying behavior via mobile platforms. The analytical tool SPSS has been used for analysis by using methods …

Finding In-Store Help: The Role Of Recommendation Agents On Shoppers’ Mobile Devices, James Coyle, Yi-Fan Chen

Atlantic Marketing Association Proceedings

No abstract provided.

Law School News Tim Baxter '83 Elected Chair Of Rwu Board Of Trustees 10/29/2018, Edward Fitzpartick

Life of the Law School (1993- )

No abstract provided.

Effective Marketing Strategies To Reach Mobile Users, Melissa R. Roy

Walden Dissertations and Doctoral Studies

Reaching users on mobile devices has never been more critical for retailers given the ubiquitous use of mobile devices. U.S. consumers who shop online are using personal computers less and mobile devices more when doing so. The purpose of this single case study was to explore mobile device marketing strategies used by retail marketing leaders to reach mobile users effectively. Rogers's diffusion of innovation theory provided the conceptual framework for the study. Participants included a purposeful sample of 8 marketing managers employed by a Fortune 1000 retail organization in the Pacific Northwest. Data collected via in-person, semistructured interviews and a …

Z-Cube: Mobile Living For Feminist Nomads, Zi Ye

Masters Theses

Homes proclaim our social standing and reflect the trend of the times. This project seeks to explore and redefine the relationship between modern homes and modern women who strive for mobile life styles.

Modernism and globalization have brought us a new way of living that could have never been imagined before— our workspace and homes are no longer limited to a specific unit but have extended to the entire globe. The physical changes compelled by modernity have also complemented the changing role of women. Since the beginning of the 20th century, modern women have expanded their lives outside of their …

Examining Snapchat: Narcissistic Tendencies Of Core Users, Austin Philpott, Susan Waters

Undergraduate Honors Theses

This study aims to establish current levels of narcissistic tendencies among the major Snapchat demographic, 18 to 34-year-olds in the United States. Like the Raskin and Terry 40-item Narcissistic Personality Inventory, commonly referred to as NPI-40, the present survey utilized a smaller variant with 16 items, known as NPI-16, for participants. This study may provide indications for further research and advertising techniques using social media, specifically Snapchat.

Assessing The Influence Of Smart Mobile Devices On How Employees Work, Adam L. Gorski

Walden Dissertations and Doctoral Studies

The smart mobile device market penetration reached 50% and has been increasing an average of 39% per year in the United States. More than 70% of the smart mobile device owners use such devices for personal and work activities. The problem was the lack of management's understanding of the effect smart mobile device use has on how employees work when they are in the office, while traveling, or during the off-hours to improve productivity and customer service. The purpose of this phenomenological study was to understand why, when, and how employees used smart mobile devices. The transformational technology conceptual framework …

Marketing Strategies Of Mobile Game Application Entrepreneurs, Talaya C. Waller, Robert J. Hockin, Gina S. Smith

International Journal of Applied Management and Technology

Mobile game application entrepreneurs can offer many benefits to the U.S. economy; however, 80% of the entrepreneurs in this study stated that marketing their mobile applications was a major business challenge. Based on Schumpeter’s theory of economic development and new value creation of technological innovation, the purpose of this phenomenological study was to explore the strategies that entrepreneurs have used to market their mobile game application development businesses successfully. Twenty mobile game application entrepreneurs from northern California, who successfully sustained their businesses for 3 or more years, completed semistructured interviews. Moustakas' modified van Kaam method was used and included coding …

Wet Grain Delivery Advice: A Previously Impossible Extension Challenge Solved Through App Technology, Joseph S. Dvorak, Sam Mcneill, Clint Hardy

Biosystems and Agricultural Engineering Faculty Publications

The delivery of wet grain during harvest is a complex and constantly changing problem about which Extension professionals have been unable to offer more than general advice. By capitalizing on important characteristics of mobile devices, a new app enables producers to fully benefit from detailed information universities have generated on grain drying and costs associated with delivery of grain to different locales. Development of such an app demonstrates the power of apps and mobile devices in allowing Extension to deliver previously unattainable services to its clientele.

Differential Responses Of Loyal Versus Habitual Consumers Towards Mobile Site Personalization On Privacy Management, Hyunjin Kang, Wonsun Shin, Wing Yin Leona Tam

Faculty of Business - Papers (Archive)

We examine how two different underlying mechanisms of behavioral loyalty to a brand - attitudinal loyalty and habit - impact smartphone users' privacy management when they browse personalized vs. non-personalized mobile websites. The online experimental study conducted with Amazon Mechanical Turk workers (N = 73) finds different responses of attitudinal loyalty and habit towards personalization in significant three-way interactions between personalization, attitudinal loyalty, and habit on privacy disclosure and protection behaviors. When interacting with a personalized website, highly habitual consumers without high level of attitudinal loyalty disclosed the most personal information on a personalized mobile site, and displayed the least …

Freeup: Productivity Made Possible, Nicole E. Meyers

Honors Theses and Capstones

As education evolves, more and more emphasis is placed upon group projects. With group projects come diversity, in-depth learning, open-mindedness, and many added stressors. One of the main causes of these stresses, as concluded in this thesis, is the task of scheduling.

What if there was an app that you could download to schedule those group meetings for you? Well, there is! freeUP is an application that links to your school’s learning platform (for example, Blackboard or Canvas) to make scheduling meetings easy and more productive. freeUP will provide much needed answers to today’s top group work problems: scheduling, effective …

Critical Success Factors In M-Learning: A Socio- Technical Perspective, Vlad Krotov

Vlad Krotov

Mobile Electronic Commerce: What Is It? Who Uses It? And Why Use It?, Andrew Cook, Tanya Goette

Communications of the IIMA

When individuals and businesses conduct transactions electronically over a network using mobile devices, they have participated in mobile e-commerce. The advantages and disadvantages of mobile e-commerce are presented in this paper. This is followed by a discussion of who is using mobile e-commerce and why they are using it. Information is also presented on how to be successful with mobile e-commerce.

Marketing Strategies Of Mobile Game Application Entrepreneurs, Talaya Waller

Walden Dissertations and Doctoral Studies

Mobile game application entrepreneurs can offer many benefits to the U.S. economy; however, 80% of the entrepreneurs in this study stated that marketing their mobile applications was a major business challenge. Successful strategies that entrepreneurs have used to overcome their mobile game application marketing challenges may be beneficial to other entrepreneurs. Based on Schumpeter's theory of economic development and new value creation of technological innovation, the purpose of this phenomenological study was to explore the strategies that entrepreneurs have used to market their mobile game application development businesses successfully. Twenty mobile game application entrepreneurs from northern California, who successfully sustained …

Mobile Security Tips To Help You Be Safe!, Connie Hancock, Glenn Muske

Community Vitality Initiative Collections

No abstract provided.

Comparing Mobile Apps Usability Characteristics For Designers And Users, Teuta Cata, Ben Martz

Journal of International Technology and Information Management

As the mobile device market grows, so grows the commercial market and therefore the subsequent development of applications for this medium. As this rush to develop apps continues to grow, the search continues for what characteristics will help mobile apps be adopted and continued to be used. This exploratory study looks to see if there are differences between how users of mobile applications and developers of mobile applications perceive these characteristics. The results of our study identified areas of statistically significant differences on key design characteristics between mobile application designers with mobile applications users. More interestingly, a detailed analysis found …

Geo, Audio, Video, Photo: How Digital Convergence In Mobile Devices Facilitates Participatory Culture In Libraries, Peta J. Hopkins, Joanna Hare, Jessie Donaghey, Wendy Abbott

Peta Hopkins

Libraries are often hailed as the cultural and learning hub of their communities. To deepen community engagement and social inclusion, libraries are adopting new technologies to facilitate a participatory and learning culture. With market saturation of smartphones and tablets and their associated apps, new affordances for content creation, curation and sharing show great potential to enhance participatory culture. The typical smartphone or tablet now incorporates digital technologies such as geo-location, audio, video, photo and web technologies. Bringing these technologies into a single device has enabled the development of apps such as Instagram, HistoryPin and SoundCloud. It has also changed the …

Geo, Audio, Video, Photo: How Digital Convergence In Mobile Devices Facilitates Participatory Culture In Libraries, Peta J. Hopkins, Joanna Hare, Jessie Donaghey, Wendy Abbott

Jessie Donaghey

Libraries are often hailed as the cultural and learning hub of their communities. To deepen community engagement and social inclusion, libraries are adopting new technologies to facilitate a participatory and learning culture. With market saturation of smartphones and tablets and their associated apps, new affordances for content creation, curation and sharing show great potential to enhance participatory culture. The typical smartphone or tablet now incorporates digital technologies such as geo-location, audio, video, photo and web technologies. Bringing these technologies into a single device has enabled the development of apps such as Instagram, HistoryPin and SoundCloud. It has also changed the …

The Current Retirement System In Australia Needs To Be More Attuned To A Mobile International Workforce: A Case For Reform, Rhys Cormick, John A. Mclaren

Faculty of Business - Papers (Archive)

Dealing with the fiscal impacts of Australia's ageing population is potentially the most important issue for the next 30 years. The majority of countries in the developed world are facing an ageing population due to sustained low fertility and increased life expectancy. In order to reduce the fiscal burden following this decreased labour force participation and increased age-related spending, governments must appropriately design retirement savings systems to protect their budget, the taxpayers and the elderly. Individuals are increasingly taking up employment in foreign countries. Such international labour mobility provides a number of economic benefits for both the home and host …

The Impact Of Fitness Technology On Health Outcomes, Megan C. Kelley

CMC Senior Theses

Using 2014 data compiled from a sample of Claremont McKenna undergraduate students, I examine the effect that fitness technology (i.e., mobile and wearable technology) has on users' health outcomes. Specifically, I find no effect of mobile or wearable use on self-reported health. However, I do find some evidence of mobile use on weight but not wearable. Applying a basic OLS regression analysis, I show that mobile users tend to be heavier than non-mobile users irrespective of gender. Furthermore, I find that contemporaneous health on prior mobile use show higher weight levels compared to non- mobile prior users. Such findings provide …

Supporting And Securing Personal Mobile Devices Within An Existing Information Technology Environment, George Allen Patton

Walden Dissertations and Doctoral Studies

Personal mobile devices are becoming integrated into the daily operations of business. Managers are realizing that employees who are allowed to use personal mobile devices to access corporate information systems may reduce costs as users buy their own devices. The problem was that managers have a limited understanding of the need to secure or support personal mobile devices. The purpose of this survey study was to examine the relationship between employees' desire to use personal mobile devices and corporation needs for security and support. Hypotheses were tested by examining the relationships between the requirement to support and secure personal mobile …

Developing A Mobile Learning Environment: An Axiomatic Approach, Walter Rodriguez, Ngan Nguyen-Huynh, Arnold Fernandez, James Royal, Victor Fernandez

Journal of International Technology and Information Management

A new mobile environment for learning has been designed via an axiomatic approach. And by simultaneously designing both tools (software) and processes (pedagogy), the resulting environment matches the functional requirements of the instructional program. This paper describes the axioms established for mobile learning as well as development of the mobile computing environment. The paper discusses the developmental evolution and system architecture as well as the requirements of the portable training programs being offered via this new system. Apps are designed to connect learners, instructors and practitioners as well as to facilitate collaborative learning from a variety of mobile devices, anywhere …

Broadband Access For Students At East Tennessee State University, Thomas Scott Sawyer

Electronic Theses and Dissertations

The purpose of this study was to determine the availability of Internet access for students attending East Tennessee State University during the fall semester 2013. It has been unknown to what degree broadband access is available in the East Tennessee State University service area that includes counties in East Tennessee, Southwest Virginia, and Western North Carolina.

The research was conducted during the fall semester 2013 including the months of August, September, and October of 2011. Data were gathered by surveying currently enrolled students of the university. Seven hundred eighty-four students responded to the survey. The survey instrument covered areas of …

Cameo: A Middleware For Mobile Advertisement Delivery, Azeem J. Khan, Kasthuri Jayarajah, Dongsu Han, Archan Misra, Rajesh Krishna Balan, Srinivasan Seshan

Research Collection School Of Computing and Information Systems

Advertisements are the de-facto currency of the Internet with many popular applications (e.g. Angry Birds) and online services (e.g., YouTube) relying on advertisement generated revenue. However, the current economic models and mechanisms for mobile advertising are fundamentally not sustainable and far from ideal. In particular, as we show, applications which use mobile advertising are capable of using significant amounts of a mobile users' critical resources without being controlled or held accountable. This paper seeks to redress this situation by enabling advertisement supported applications to become significantly more "user-friendly". To this end, we present the design and implementation of CAMEO, a …

Cultural Contradictions Of The Anytime, Anywhere Economy: Reframing Communication Technology, Nikhilesh Dholakia, Detlev Zwick

Nikhilesh Dholakia

Technology-aided ubiquity and instantaneity have emerged as major goals of most information technology providers and of certain classes of users such as “road warriors”. New mobile technologies promise genie-in-a-bottle type near-magical qualities with anytime, anywhere access to information and services. While the complex science, systems, and economics of such technologies receive considerable attention from industry executives and researchers, the social and cultural aspects of these technologies attract less attention. This paper explores the oft-contradictory promises and pitfalls of anytime, anywhere technologies from a cultural standpoint. It makes suggestions for reinterpreting these technologies for greater human good.

Mobile Advertising And Its Acceptance By American Consumers, Kate E. Boudreau

Management

Mobile advertising creates opportunities for marketers to capture the attention of consumers on a one-to-one basis. However, there is little data proving the success of mobile advertising models. This study examined the drivers that influence consumer’s acceptance of SMS-based mobile advertisements and the differences in responses between two cultures, Finland and the United States. My questionnaire and conceptual model was taken from a study done in Finland in 2007. My results indicated that utility, context and trust are positively related to the acceptance of mobile advertising while sacrifice is negatively related. Control did not have a clear relationship to acceptance …

Asynchronous Ultrasonic Trilateration For Indoor Positioning Of Mobile Phones, Viacheslav Filonenko (Thesis)

Theses

Spatial awareness is fast becoming the key feature on today‟s mobile devices. While accurate outdoor navigation has been widely available for some time through Global Positioning Systems (GPS), accurate indoor positioning is still largely an unsolved problem. One major reason for this is that GPS and other Global Navigation Satellite Systems (GNSS) systems offer accuracy of a scale far different to that required for effective indoor navigation. Indoor positioning is also hindered by poor GPS signal quality, a major issue when developing dedicated indoor locationing systems. In addition, many indoor systems use specialized hardware to calculate accurate device position, as …