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Full-Text Articles in Business

Customer Relationship Management For Banking System, Pingyu Hou Jan 2004

Customer Relationship Management For Banking System, Pingyu Hou

Theses Digitization Project

The purpose of this project is to design, build, and implement a Customer Relationship Management (CRM) system for a bank. CRM BANKING is an online application that caters to strengthening and stabilizing customer relationships in a bank.


Electronic Banking Business Practices And Marketing, Abdullah Alomran Jan 2002

Electronic Banking Business Practices And Marketing, Abdullah Alomran

Theses Digitization Project

The purpose of this study is to determine how banks and consumers are adapting to the Internet age; to understand the privacy, security and other issues involved with money transfers; to determine steps being taken to make e-banking adaptable to meeting the needs of the bank, customers, business and industry; to forecast e-banking potential; and to understand the role of marketing in the process.