Business Commons^™

Impact Of Leadership In Project Management, Ian Wegh

Information Systems Undergraduate Honors Theses

Today’s business environment demands effective project management for enterprises to meet their goals and continue to be innovative. Inherently, this also means that project managers must have strong leadership skills. Project management provides a framework of techniques that provides a symbiotic relationship between both the framework and the leader. The idea behind project management is to complete objectives efficiently within a certain time period given a restricted number of resources. This means project management is a process of principles, tools, and methodologies used to effectively manage a team through the System Development Life Cycle. The System Development Life Cycle (SDLC) …

Conflicted Positioning: Product Positioning When Market Segments Have Conflicting Risk Goals, Richard Flight

Association of Marketing Theory and Practice Proceedings 2024

ABSTRACT

In some product and service categories concern for physical risk as a result of the product or service rendered is an inherent barrier to purchase. Meanwhile, the same perceived danger attracts thrill seekers who want (or need) a sense of adventure. In this exploratory research, the question of motive for and emotions associated with learning how to fly a plane are explored. When prompted risk is cited oftentimes as both a deterrent to engage in the activity and a motive to pursue it. This presents product and brand managers with the question of how to simultaneously assuage risk-related fear …

Crowdsourcing Strategizing: A View From The Top, Priscilla L. Eddings

Doctoral Dissertations and Projects

Crowdsourcing strategizing is the application of crowdsourcing for organizational strategy development. While crowdsourcing is experiencing popularity in application and discussion, the concept is not new. However, literature on the value of crowdsourcing strategizing is not widespread in academic or business works. This qualitative case study explored crowdsourcing strategizing in Richmond, Virginia metro area nonprofits. The study was conducted to explore the lack of understanding on the value of crowdsourcing strategizing, with a focus on leaderships perspective of value. The results showed that nonprofit leaders found value in the crowdsourced data gathered through crowdsourcing strategizing.