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Articles 1 - 4 of 4
Full-Text Articles in Business
Analyzing Local Alcohol Vendor Inventory Management Strategy, Angelo J. Amore
Analyzing Local Alcohol Vendor Inventory Management Strategy, Angelo J. Amore
Senior Theses
This paper attempts to analyze how local alcohol vendors maintain their inventory throughout the year in Columbia, attempting to manage factors such as the season, sporting events, and other public gatherings and events. The research question resulted in contacting over 30 local alcohol vendors in Columbia, to ask them questions regarding their strategy in alcohol inventory management. The responses to these questions were then used to organize the vendors into groups by whether or not they utilize a reorder point to purchase/brew alcohol, or if they utilize periodic ordering. The vendors were also asked to rank the seasons from most …
To Serve And Protect: Examining The Relationship Between Selling Alcohol In College Football Venues And Negative Fan Behaviors, Nels Popp, Archer Bane, Steven Howell, Barbara Osborne
To Serve And Protect: Examining The Relationship Between Selling Alcohol In College Football Venues And Negative Fan Behaviors, Nels Popp, Archer Bane, Steven Howell, Barbara Osborne
Journal of Applied Sport Management
Currently, many university and college athletics administrators are weighing the decision to sell alcoholic beverages at on-campus sporting events. Prior studies have found negative behaviors related to binge drinking spike on college campuses during football gamedays. However, empirical research examining the effect of a policy change regarding the selling of alcoholic beverages in college athletic venues on fan behavior remains somewhat limited. The current study examined longitudinal campus police records at 12 institutions which have recently changed their in-venue alcohol policy. Results from the analysis confirm prior studies suggesting negative behaviors increase on home football game days. The decision to …
Actions Speak Louder Than Words: How Characters’ Effectiveness As Message Sources Depend On Their Story Experiences, Cristel Antonia Russell, Anne Hamby, Boris Chapoton, Véronique Régnier Denois
Actions Speak Louder Than Words: How Characters’ Effectiveness As Message Sources Depend On Their Story Experiences, Cristel Antonia Russell, Anne Hamby, Boris Chapoton, Véronique Régnier Denois
Marketing Faculty Publications and Presentations
A television (TV) character’s actions and the consequences of these actions in TV storylines can shape the audience’s own behavioral intentions, especially if the audience identifies with that character. The current research examines how storylines depicting positive versus negative consequences of drinking affect youths’ drinking intentions, and whether post-narrative intervention messages delivered by story characters alter these influences. Results indicate that a post-narrative intervention can correct drinking intentions shaped by a pro-alcohol storyline, but the effectiveness depends on the source: a peripheral character is more effective than the main character at delivering a corrective message. This research pinpoints the role …
Strategies To Increase Per Capita Consumption Of Rosé Wines, Debbian Rose-Marie Spence-Minott
Strategies To Increase Per Capita Consumption Of Rosé Wines, Debbian Rose-Marie Spence-Minott
Walden Dissertations and Doctoral Studies
Some marketing strategies executed to stimulate the consumption of wines and spirits do not affect an increase in per capita consumption. Wine business leaders must find ways to increase per capita consumption to sustain business profitability, as the wine category experienced no new growth. Grounded in the theory of segmentation, the purpose of this qualitative single case study was to explore marketing strategies adult beverage leaders used to increase per capita consumption of rosé wines in New York. The participants were 4 marketing leaders of an adult beverage company with operations in New York, who successfully executed strategies to increase …