Business Commons^™

Job Applicants' Information Privacy Protection Responses: Using Socia Media For Candidate Screening, John R. Drake, Dianne Hall, J. Bret Becton, Clay Posey

Faculty Publications

For human resource (HR) departments, screening job applicants is an integral role in acquiring talent. Many HR departments have begun to turn to social networks to better understand job candidates’ character. Using social networks as a screening tool might provide insights not readily available from resumes or initial interviews. However, requiring access to an applicants’ social networks and the private activities occurring therein—a practice currently legal in 29 U.S. states (Deschenaux, 2015)—could induce strong moral reactions from the job candidates because of a perceived loss of information privacy. Subsequently, such disclosure requests could induce job candidates to respond in a …

Big Data And Organizational Impacts: A Study Of Big Data Ventures, Taha Havakhor

Graduate Theses and Dissertations

New information technology (IT) ventures are at the forefront of developing IT innovations. In spite of their importance in the advancement of IT and the unique risks of survival that distinguishes them from established firms, the organizational literature on IT has mostly overlooked new IT ventures. Specifically, Big Data industry is a context where new IT ventures actively change the landscape of IT innovations. However, less is known about the factors influencing the economic success of Big Data ventures (BDVs), as well as the established firms that invest in them. To shed light on these factors, three essays are designed …

"I Can Haz Applicants": An Analysis Of Police Recruitment And Marketing Through Social Media, Kelly Lee Helldorfer

Master's Theses

In recent decades, the Internet has flourished with the advancement of social media: apps, blogs, social networking, multimedia sources, podcasts, and more. Consequently, the Millennial Generation has grown up immersed in both the Internet and social media networks differently than previous generations. Due to the rapid expansion of social media outlets and their effects on future employees, police departments must consider their agency “brand” and how effectively they market their departments to this generation for the purpose of recruitment both on the Internet and with social media platforms.

This research analysis employed a netnography to examine 500 police websites and …

How Female Online Businesses And Brands Are Using Instagram Stories, Hannah N. Vanderslice

College of Journalism and Mass Communications: Theses

Instagram is one of the newest forms of social media that impacts its audience on a visual level, since the content is centered on photos and videos. Their newest feature, Instagram stories, is temporary videos and/or photos strung together to form a gallery, which has been compared to Snapchat’s version of live stories. Instagram stories offer a unique opportunity for businesses to take advantage of the temporary, 24-hour platform that shows specific frame-by-frame analytics that help create efficient and compelling content to repost permanently that helps organic search engine optimization. As a cost-effective means of advertising, early adopter large and …

Reframing Management Education With Social Media, Charles Wankel

Organization Management Journal

The current and forthcoming generations of students in higher education are digital natives, having been born into a world of computing that has provided them with a high level of comfort and wherewithal with social media. Business and other organizations recognize the importance of creative proficiency in social technologies as an important dimension of human capital. This article is an overview of popular social media platforms and their practical use in higher education. Specifically, Facebook, blogs, YouTube, Twitter, LinkedIn, wikis, Meetup, and Second Life are discussed with examples of use in fostering effective management education. The continued lowering of barriers …

Affect And Value In Critical Examinations Of The Production And ‘Prosumption’ Of Big Data, Daniel G. Cockayne

Geography Faculty Publications

In this paper I explore the relationship between the production and the value of Big Data. In particular I examine the concept of social media ‘prosumption’—which has predominantly been theorized from a Marxist, political economic perspective—to consider what other forms of value Big Data have, imbricated with their often speculative economic value. I take the example of social media firms in their early stages of operation to suggest that, since these firms do not necessarily generate revenue, data collected through user contributions do not always realize economic value, at least in a Marxist sense, and that, in addition to their …

[Preprint] Does Deceptive Marketing Pay? The Evolution Of Consumer Sentiment Surrounding A Pseudo-Product-Harm Crisis, Reo Song, Ho Kim, Gene Moo Lee, Sungha Jang

College of Business Administration Faculty Works

Slandering of a firm’s products by competing firms poses significant threats to the victim firm. The resulting damage can be as large as the one from a product-harm crisis. Unlike a true product-harm crisis, the disparagement is based on a false claim, thus we call it a pseudo-product-harm crisis. Using a pseudo-product-harm crisis event that involves two competing firms, this research examines how consumer sentiments evolve surrounding the crisis. Our analyses show that while both firms suffer, the damage is severer to the offending firm (which causes the crisis) than to the victim firm (which suffers from the false claim) …

Patient-Centered Care Process Enabled By Integrative Social Media Platform In An Outpatient Setting, Inkyoung Hur

FIU Electronic Theses and Dissertations

As an effort to guide patients toward being more informed and more involved as healthcare decision makers in the clinical processes, health care organizations have adopted a new technology referred to as an integrative social media platform (ISMP). This ISMP combines features of mobile technology and those of social media technology, integrating healthcare systems in order to support a more patient-centered healthcare process. However, users, both physicians and patients, have showed varied usages of ISMP, as a results, have shown mixed results of ISMP. To provide a better understanding of the use of ISMP, especially the interaction between patients and …

It's All About Me: How Self-Brand Connection And Social Media Interactivity Influence Purchase Intent, Shannon Taylor Mccarthy

Graduate Theses and Dissertations

Social media is ubiquitous and allows consumers to display identity by through possessions through posts, images, and interactions. The self is all the individual calls their own and is expressed outwardly through everything visible, including possessions, relationships, and interactions. They tell their story through the display of envy-inducing artifacts, and create a perfect, photoshopped life. Consumers seek a connection to positively viewed brands they feel are self-representative through interaction. This dissertation seeks to better understand consumer rationale for and gratification from online brand engagement and how that, in turn, impacts the brand. Three studies examined the effects of self-brand connection, …

Social Media Information And Analyst Forecasts, Mahfuja Malik, Rajib Hasan, Abu S. Amin

WCBT Faculty Publications

In the past decade, social networking has changed the landscape of information dissemination. The rapid diffusion of social media services such as Facebook and Twitter is unprecedented and offers immense possibilities for corporations to communicate with, and engage core stakeholders in, various business decisions. In this study, we investigate whether social media play any role as a source of information for financial analysts. We specifically focus on information revealed on the official Facebook pages of S&P 500 firms. We define information content on a Facebook page as the total number of posts by the corporations and the comments, likes and …

A Social Marketing Plan For The Lester C. Howick Animal Shelter, Joseph Michael Spiegelhoff

Graduate Theses and Dissertations

The Lester C. Howick Animal Shelter (Howick) is a non-profit organization serving Washington County, Arkansas and the Northwest Arkansas community. This thesis offers Howick a comprehensive Social marketing plan. The goal of the animal shelter is to increase the total number of cats and dogs adopted, increase the total amount of donations, and increase the number of volunteers helping at the facility and various events. In order to accomplish these goals for 2016, a Social marketing plan was developed through research on other non-profit organizations, other animal shelters, communication with the shelter employees, crafting a public service announcement (PSA), and …

"(Don’T You) Wish You Were Here?”: Narcissism, Envy And Sharing Of Travel Photos Through Social Media: An Extended Abstract, David G. Taylor

WCBT Faculty Publications

Consumers are increasingly relying on user-generated content on social media for their awareness and subsequent decisions regarding travel destinations. This user-generated content – photos, comments, narratives and stories – is perceived by consumers to be more trustworthy and reliable compared to traditional sources of tourism information. ). Thus, understanding consumer motivations for sharing their travel through social media may provide tremendous advantage for tourism marketers.

The Effect Of Xbrl And Social Media On Information Asymmetry: Evidence From Bank Loan Contracts, Dazhi Chong

Information Technology & Decision Sciences Theses & Dissertations

This study analyzes how two information technology advancements, the adoption of XBRL (eXtensible Business Reporting Language), and social media, affect bank loan contracting using a sample of 554 US bank loan contracts in 2011. I hypothesize that the adoption of XBRL and social media can enhance information dissemination and mitigate the information asymmetry problem between borrowers and lenders. Consistent with this hypothesize, I find that borrowers that adopt XBRL and/or receive positive social media user opinion in social media enjoy more favorable price and non-price terms of bank loan contracts. Additional analyses indicate that the relations among XBRL adoption, social …

The Thrill Of Victory, And The Agony Of The Tweet: Online Social Media, The Non-Copyrightability Of Events, And How To Avoid A Looming Crisis By Changing Norms, Jason Richard Sheppard

Journal of Intellectual Property Law

No abstract provided.

The Effect Of Electronic Word Of Mouth On Sales: A Meta-Analytic Review Of Platform, Product, And Metric Factors, Ana Babić Rosario, Francesca Sotgiu, Kristine De Valck, Tammo H. A. Bijmolt

Marketing: Faculty Scholarship

The increasing amount of electronic word of mouth (eWOM) has significantly affected the way consumers make purchase decisions. Empirical studies have established an effect of eWOM on sales but disagree on which online platforms, products, and eWOM metrics moderate this effect. The authors conduct a meta-analysis of 1,532 effect sizes across 96 studies covering 40 platforms and 26 product categories. On average, eWOM is positively correlated with sales (.091), but its effectiveness differs across platform, product, and metric factors. For example, the effectiveness of eWOM on social media platforms is stronger when eWOM receivers can assess their own similarity to …

E-Wom Intentions Towards Social Media Messages, Soyoung Kim, Briana Martinez, Clair Sinclair Mcclure, Soo Hyun Kim

Atlantic Marketing Journal

This study investigated the influence of a consumer’s online shopping motivation, attitude, and electronic word of mouth (eWOM) intention towards two social media messages while accounting for social media involvement. Using a fictitious brand and social media messages, data were collected through a snowballing technique by distributing a structured questionnaire on social media sites. It was found that a positive attitude toward task messages was influenced by both utilitarian and hedonic shopping motivations while attitude toward socioemotional messages were influenced solely by hedonic. Also, eWOM intention for both messages was influenced by attitude. Social media involvement had no moderating effect …

Self-Organizing Social Networks By Preference Similarity And The Networking Capacity Of Their Users, Debora Di Caprio, Francisco J. Santos-Arteaga, Madjid Tavana

Business Systems and Analytics Faculty Work

Consider the decision faced by the user of a social media site of whether or not to accept a friendship request from another user, given the limited amount of information available before deciding. We formalize the problem by defining the expected utility trade-offs derived from the request and simulate the resulting incentives numerically. These incentives provide the basis on which to build social networks determined by the different expectations and preferences of their users. Social networks are generated using a self-organizing map to cluster the decision makers (DMs) by their friendship acceptance behaviour. This behaviour is determined by the distribution …

Increasing User Engagement On Social Media, Emily Grasso

Business/Business Administration

For my thesis, I explored the question of what type of content will increase user engagement on social media. I’ve had the opportunity to work on a live project, for a New York-based recruiting agency, Careers on the Move, founded by University at Albany graduate, Richelle Konian.

The goal of the project was to establish, through research, what engages users on social media and then test my findings.

I established, through baseline analytics reports using LinkedIn Analytics, Facebook Insights, and Hootsuite reports that the most appropriate dependent variables will be on LinkedIn, Engagement and Reach; on Facebook, Page Likes and …

Breaking Television News: Is Social Media Coverage You Can Count On?, Eileen Canosa Teves

Theses & Dissertations

This mixed methods study explored how 10 television journalists and photojournalists handled social media’s integration and its impact on television news. A quantitative survey modeled after Moore and Benbasat’s (1991) instrument using the Diffusion of Innovations theory as a foundation measured how participants adopted social media in newsgathering and dissemination. Through qualitative one-on-one interviews, data revealed that participants believed social media was advantageous in collecting and reporting television news. Television journalists were able to locate sources, experts, and visual images. Social media allowed participants to report live from the scene and deliver news quickly. The innovation enabled participants to connect …

Gendered Self-Presentation On Social Media: A Content Analysis Of Tweets From Unlv Men's And Women's Athletic Teams, Alexandra Nicole White

UNLV Theses, Dissertations, Professional Papers, and Capstones

ABSTRACT

This thesis examines how sports teams vary by means of self-presentation on a social media

platform in relation to gender and sport. Building on Erving Goffman’s (1959) constructs of selfpresentation

and operationalizing impression management strategies, this study content analyzed

seven UNLV teams’ Tweets. The analysis spanned from August 2015 to October 2015. Every

Tweet posted, during these three months, from the seven different sporting teams was coded to

compare and contrast the men's teams accounts with the women’s teams accounts, as well as one

account that combines the men’s and women’s team on one Twitter page. The study found …

Cell Phone Ethnography: Mixed Methods And The Brand Consumer Relationship, Robert Nathaniel Dove

Masters Theses

Overall, the goal of this study is to identify and differentiate the various motivations and cultural influences that can be used to explain consumer behavior. In doing so, this study hopes to facilitate the development of new and innovative marketing strategies, providing a new research design for the ethnographer’s toolkit. More importantly, this model can give shape to new constructs and new variables for further empirical testing in the field through quantitative and qualitative methods. By blending the two approaches, using qualitative interpretive anthropological analysis by field study with quantitative sentiment analysis adapted from market researcher Jeffery Breen’s (2012) methodology, …

Understanding How The Southeastern Conference Football Teams Use Twitter Through A Content Analysis, Kristin Elise Pearson

Graduate Theses and Dissertations

The influence of Social media on intercollegiate athletic departments has been prominent in the past few years. With tight budgets, the departments are forced to find different means of marketing and promoting their brand – through embracing Social media platforms. Research on Social media and intercollegiate athletics is limited; therefore, it is necessary to research how the departments are utilizing Social media. With the agenda setting theory as a foundation, this study explores how the 14 SEC football teams are utilizing Twitter. A total of 3,176 tweets were collected from two constructed weeks. Overall, the findings show that the information …

#Sponsored: The Emergence Of Influencer Marketing, Steven Woods

Chancellor’s Honors Program Projects

No abstract provided.

The Motivation To “Like”: Do “Likes” Cause Conformity On Social Media?, Charles D. Dolph, Daniel J. Case Jr., Devin M. Welsh

The Research and Scholarship Symposium (2013-2019)

Social media has become the norm in westernized culture in many households. Many companies ranging from small to large organizations have employed multiple forms of social media in order to promote their business. Some companies are inclined to buy “likes” from other businesses in order that their product may seem more appealing to viewers online. The question that this study aimed to address whether participants were more likely to “like” a picture if the picture has more associated “likes”, rather than if it is a good picture as deemed by a professional photographer. This would follow the traditional conformity principles, …

The Use Of Social Media To Make Personnel Decisions In Education, Tamra Davis, Hulda G. Black

International Journal for Business Education

Given the ubiquitous nature of social media, it is important for prospective and current teachers to be aware of the impact of a personal digital footprint upon their career. Teachers are held to a higher standard due to the public nature of their employment. Teachers represent the school district not only during the school day, but beyond the work day. The study surveyed school principals or hiring managers in Illinois, USA about the use of social media to screen or censure teachers. Approximately 2300 principals were contacted; however, only 80 responded to the survey. Of the responses, approximately 50 percent …

Buying Love Through Social Media: How Different Types Of Incentives Impact Consumers’ Online Sharing Behavior, Yueming Zou

Marketing Theses & Dissertations

A key issue in social media marketing is insufficient consumer participation and engagement. Oftentimes companies have to devise tactics to encourage more social sharing of brand messages, such as through the use of incentives and rewards. Previous research has investigated incentive effects under the traditional offline context, which addresses mostly economic exchanges and fails to consider the social dynamics of the social media environment. Addressing this gap, this research aims to answer the following research question: how can companies target different consumers with different incentives to maximize consumer sharing through social media? Specifically, the present research proposes three factors that …

Celebrities’ Expansive “Right Of Publicity” Infringes Upon Advertisers’ First Amendment Rights, Jon Siderits

The University of Cincinnati Intellectual Property and Computer Law Journal

No abstract provided.

Helping Smes Understand Consumers And Competitors, Kyong Jin Shim

Research Collection School Of Computing and Information Systems

No abstract provided.

Encouraging Ethical Behavior In The Workplace By Way Of The Classroom: Examining The Use Of Social Media In Marketing Ethics Instruction To Influence Millennials‘ Perception Of Workplace Ethics, Traci Thomas Pierce

Doctor of Business Administration (DBA)

An emphasis on marketing ethics instruction in higher education may be needed now more than ever. The Ethics Resource Center (ERC) reports that employees of the millennial generation are less cognizant of unethical practices in the workplace than previous generations, and suggests that the millennials' exposure and frequency to social media contributes to their disregard of unethical workplace behavior (―2011 National Business Ethics Survey,‖ 2012). Social media communication is popular among the millennial generation and is a requirement for modern-day businesses; yet, the nature of social media seems to be affecting this new generation of employees negatively. Could social media …

Big Data Customer Knowledge Management, Joseph O. Chan

Communications of the IIMA

Knowledge management (KM) and customer relationship management (CRM) are dominant strategies for value creation for businesses in the new economy. Customer knowledge management (CKM) results in the merging of KM and CRM, where the knowledge management process is applied to customer knowledge, and customer knowledge is applied to customer relationship management operations. With the emergence of big data as the latest phase in the evolution of technology in business, CKM strategies need to be adjusted to meet the new challenges, changing from an internal organizational focus to new external channels such as social media and machine communications. This paper explores …