Business Commons^™

An Examination Of Branding Strategies For Selected Major League Baseball Organizations, Kaitlyn Defanti

Recreation, Parks, and Tourism Administration

The implementation of successful branding strategies is crucial for all sport organizations to enhance revenue, sponsorships, and brand loyalty. To facilitate successful practices, it is important that organizations are aware of the most common branding strategies as well as the strategies of their competitors. The purpose of this study was to examine the best practices of branding strategies for the five Major League Baseball franchises in the state of California. Data were collected from five selected Major League Baseball teams. The instrument utilized in this study was a checklist covering branding strategies with an additional section for notes. The results …

Building Labor’S Power In California: Raising Standards And Expanding Capacity Among Central Labor Councils, The State Labor Federation, And Union Affiliates, Jeffrey Grabelsky

Jeffrey Grabelsky

[Excerpt] For several years, the California Labor Federation has been engaged in a strategic planning process that began with a critical evaluation of a political setback in 2004 – losing an important statewide ballot initiative – and soon evolved into a systematic effort to elevate the performance of all the labor movement’s constituent parts. Spearheaded by a statewide Strategic Planning Committee, union leaders throughout the state have struggled to overcome organizational weaknesses, to develop a common and coherent program, to articulate standards and benchmarks to guide and track progress, to establish systems of accountability uncommon in the contemporary labor movement, …

2013 Volunteering In San Diego: A Needs Assessment, Sue Carter-Kahl, Laura Deitrick

Volunteering

In Fall 2011, Volunteer San Diego closed its doors leaving a perceived gap in volunteer matching services in the region. Nonprofit and corporate leaders anecdotally indicated that the remaining volunteer matching services and programs were not meeting local needs sufficiently. The University of San Diego's Caster Center for Nonprofit and Philanthropic Research conducted a needs assessment with support from local funders to better understand the nature of San Diego's volunteer matching needs.

Work Injuries And Wage Losses For Partially Disabled California Workers: Discussion, Ronald G. Ehrenberg

Ronald G. Ehrenberg

[Excerpt] Wayne Vroman's paper is a modest preliminary report, which is derived from an ongoing research project concerned with permanent partial disabilities and workers' compensation. The larger project will develop and implement methods for projecting postinjury earnings losses, compare actual compensation measures to these projected losses, and draw conclusions as to the adequacy and equity of workers' compensation benefits. One cannot question the usefulness of the larger project and the profession should be indebted to Vroman and his collaborators for undertaking it. One should stress, however, that the key to the success of the project will lie in their ability …

Perceptions And Motivations For Travel To California's Central Coast, Lisa Baird

Recreation, Parks, and Tourism Administration

California and its Central Coast is an extremely popular destination for international and non-Californian U.S. travelers. The purpose of this study was to determine the motivations and perceptions of international and non-Californian residents who may travel to the Central Coast of California. Data were collected through an online questionnaire. One hundred and seventeen subjects participated in this study. Non-Californian and international tourists are motivated to travel to the Central Coast to visit friends and family, and to discover and learn about an unknown destination. Perceived destination is a large reason why people choose to travel to California and the Central …

El Adobe De Capistrano, San Juan Capistrano, California, El Adobe De Capistrano

The Raymond Earl Oetgen Menu Collection

No abstract provided.

El Adobe De Capistrano, San Juan Capistrano, California, El Adobe De Capistrano

The Raymond Earl Oetgen Menu Collection

No abstract provided.

The Harbor Light, Oceanside Yacht Harbor, Oceanside, California, The Harbor Light

The Raymond Earl Oetgen Menu Collection

No abstract provided.

San Clemente Inn, San Clemente, California, Four Souvenier Versions Of Original Dinner Menu, San Clemente Inn

The Raymond Earl Oetgen Menu Collection

No abstract provided.

San Clemente Inn, Original Dinner Menu, San Clemente Inn

The Raymond Earl Oetgen Menu Collection

No abstract provided.

Red Onion, Rolling Hills Estates, California, Host International

The Raymond Earl Oetgen Menu Collection

No abstract provided.

Santa Clara Magazine, Volume 54 Number 4, Spring/Summer 2013, Santa Clara University

Santa Clara Magazine

12 - KEEP THE DOOR OPEN By Jeff Zorn. For teaching and advising and a ministry that's blessed this place for 48 years-a colleague pays tribute to Charles Phipps, S.J.

16 - IN THIS TOGETHER By Mitch FINLEY '73. For folks retired but not at rest, Companions in Ignatian Service and Spirituality offers a way to do and be more.

18 - WALK ACROSS CALIFORNIA By Jesse Hamlin-with images by Robert Boscacci '14, Frederic Larson, and Edward Rooks. An epic journey in which one foot is put in front of the other to discover, up close and personal, who and …

Santa Clara Magazine, Volume 54 Number 3, Winter 2013, Santa Clara University

Santa Clara Magazine

16 - TO CATCH A THIEF by Vince Beiser. Mathematician George Mohler has helped equip police in Santa Cruz and L.A. with an algorithm that predicts where crimes might happen next. Is this the future of policing?

22 - HOW TO PREVENT A BONFIRE OF THE HUMANITIES by Michael S. Malone '75, MBA '77. A veteran chronicler of Silicon Valley looks at why the high-tech industry needs-and wants-folks who know how to tell a story.

26 - A POEM, A PRAYER, AND A MARTINI FOR THE RHINO Two conversations with Chancellor William J. Rewak, S.J.-who's just published his first collection …

Santa Clara Magazine, Volume 55 Number 1, Fall 2013, Santa Clara University

Santa Clara Magazine

6 - ONE IN A MILLION By Michael E. Engh, S.J. A note of thanks from the president to SCU alumni. For the Leavey Challenge, you came through in record numbers to secure a $1 million challenge grant for the University.

20 - GOOD LIGHT: A PHOTO RETROSPECTIVE with Charles Barry. For a quarter century he has told Santa Clara's stories in photographs. Here are a few.

26 - YES, BUT IS IT THE RIGHT THING TO DO? By Sam Scott '96. From business to government to college campuses, it's not always a question that gets asked. But here's how …