Business Commons^™

Lovetoleave.Com: A Website About Niche Online Dating In Angeles City, Philippines, Marlei Martinez

Honors Capstone Projects - All

The global community is quickly growing due to the constant advancement of telecommunications across the land and sea. No longer do people have to settle for dating within their hometowns; now, they can simply sign up online, create a dating profile and search for their soul mate with just the click of a mouse.

Niche online dating is a very personalized form of internet romance. Men and women can now sit in front of their computers, type the words, “I want to date an Asian girl/guy” in the Google search bar, and dozens of ‘Asian’ dating websites will appear. This …

Habitat For Humanity Campus Chapter Effectiveness Study, Paul Stanley

Honors Capstone Projects - All

This study examines the different ways that Habitat for Humanity International (HFHI) campus chapters engage their officers and volunteers, collaborate with external publics and fundraise to help eliminate substandard housing. The information for the study was collected through a survey sent to 271 campus chapters and interviews with five campus chapters, as well as reviewing current literature on employee engagement, trends in youth volunteering and corporate social responsibility. The study aligns strengths of certain campus chapters with areas of improvement of others that campus chapters can utilize to help improve their effectiveness.

Integrating Werw Into Syracuse University, Marina Zarya

Honors Capstone Projects - All

Title: Integrating WERW into Syracuse University

WERW was a free form student-run radio station at Syracuse University that was failing after losing its transmitter, members, and audience. This Honors Capstone project has three main components. First, it explores the history and significance of college radio at Syracuse University through interviews with alumni. Next, it describes my recreation of a sustainable student organization that fills a creative need at the University through management, promotions, and strategic partnerships. The final part of the project is a future campaign designed for WERW, which explores low budget branding and advertising strategies that will be …

Why Not Accounting? Why Latino Students Say “No Thank You” To The Accounting Profession, Jessica Santana

Honors Capstone Projects - All

Factors like the increasing globalization of business in the world, the imperative to serve increasingly diverse client needs, and the changing demographics of our nation’s population, make it necessary for the accounting industry to implement effective diversification strategies in order to overcome the shortage of Latinos in the profession. The purpose of this study was to present a grounded theory of one major research question: Why do Latino students who are interested in business choose not to pursue degrees in accounting? For the purposes of the investigation, grounded theory is defined as theory generated from data systematically obtained and analyzed …

Yourmainsqueeze: A Campaign For Syracuse, Jacqueline Piccolo

Honors Capstone Projects - All

The city of Syracuse is a resource that has been untapped by SU students. Most students would consider themselves disconnected from the city, and would say that there’s not much to do downtown. Students will more likely complain about all the snow Syracuse receives, and the wind chill levels that can freeze your tears. However, when actually using the city’s resources, and engaging with downtown events, it is easy to see that life in the city does not freeze over in the winter.

In order to combat this problem, I have created a campaign proposal plan for the city of …

Why Aren’T Banks Loaning? An Analysis Of Over $1 Trillion In Excess Reserves In The United States Banking System After The Financial Crisis Of 2008-09, Gregory O. Orlowski

Honors Capstone Projects - All

This thesis examines the subject of the maintenance of historically unprecedented levels of excess reserves during the financial crisis of 2008-09 and beyond. The thesis first provides an overview of how the buildup of excess reserves happened within the context of the credit crunch. A review of United States' legislative intervention follows. Basic implications of the maintenance of very high excess reserve levels are then discussed, with an emphasis on how this condition has hindered economic recovery. The Federal Reserve Board’s role is explored. This is followed by a comparison of the current financial crisis to a similar crisis that …

Skilladdiction Business Plan, Taylor Louie

Honors Capstone Projects - All

Skill gaming is a type of online gaming in which people play fun, easy to learn, casual games, in a tournament setup - sometimes backed by small wagers, in attempt to win cash prizes. Launched in April, 2009, SkillAddiction (SA), now host to over 54,000 customers across more than 150 countries, brings people together to compete in any of their favorite casual games, in which the outcome is predominantly based on the player's skill. SA has incorporated innovative features to set itself apart from competitors, such as a virtual scavenger hunt, and interactive community features, and continues to develop the …

Renée Crown University Honors Program Advertising Campaign, Samantha Yanow

Honors Capstone Projects - All

The advertising campaign that I created for the Renée Crown University Honors Program is intended to raise awareness for the program across Syracuse University’s campus. This campaign is also intended to alter the common stereotype of the program as “pretentious” and “overrated.” The ideas behind each of these advertisements and their intended meaning were adapted from research that I conducted in the fall of 2010 with current Renée Crown University Honors Program students and faculty. Though these advertisements will most likely not be used for the Renée Crown University Honors Program due to budget constraints it is possible that core …

The Economic Impact Of Baseball Stadiums On Their Surrounding Development, Adam Davidson

Honors Capstone Projects - All

The following paper examines the economic impact that Major League Baseball stadiums have on their surrounding developments and the funding methods used to build those stadiums. It includes a comparison of four examples: Oriole Park at Camden Yards, Busch Stadium, AT&T Park, and Fenway Park. The paper also takes both a qualitative and quantitative analysis of the results promised prior to construction and the various impact reports completed after the stadiums have been completed. The paper analyzes the use of public money for private use and the impact that the stadiums have on new sports centered developments as well as …

Content Management System, Timothy P. Daigle

Honors Capstone Projects - All

The goal of my project was to develop a Content Management System for the CitrusTV website. This project was first brought to my attention in the Fall of 2009 by fellow Syracuse University student Alyssa Elias.

As a Newhouse Broadcast Journalism major, Alyssa recognized a need to develop a site that better mirrored the CBS news video website after having interned there the summer entering Junior year.

I was brought into the project because of my Information Technology minor, which allowed me to be familiar with the technical background necessary for the project. Additionally, my role involved maintaining communication between …

Jcpenney Priced For Life Campaign, Michael Dolan

Honors Capstone Projects - All

The JCPenney “Priced for Life” campaign was designed as Syracuse University’s entry for the National Student Advertising Competition, an event held by the American Advertising Federation. As a member of the S.I. Newhouse School of Public Communications team for the competition, I helped to make this integrated advertising campaign a reality.

The goal of this campaign is to retain women aged 25-34 who currently shop at JCPenney and also capture new customers who fall within that demographic. It is also designed to increase frequency and grow share of wallet among members of this target audience. The proposed campaign runs from …

An Organizational Analysis Of Independent Record Labels, Daniel Creahan

Honors Capstone Projects - All

In this thesis, I will investigate the work structures and day-to-day operational analysis of independent record labels (“indies”) from across the United States and UK. These findings will then be applied to my personal experiences running an independent record label in Syracuse, New York as a way to evaluate our own operations.

My research constitutes a combination of scholarly studies and personal interviews with 9 different labels, studying work hierarchies, communication methods, office layout, artist interaction, creative disputes, and customer interaction.

In general, indies embrace flexibility, a pragmatic approach to costs and strategy, and a relatively informal power structure, alongside …

Fueling Ukraine’S Future: Using Microfinance As A Tool For Reducing Energy Dependency And Changing Lives, Justin Cole

Honors Capstone Projects - All

Ukraine is a country heavily dependent on other countries for its natural gas supply, leaving it vulnerable to interruptions in supply. One of its largest suppliers, Russia, has twice taken drastic means of physically closing the pipelines, thereby cutting off this supply and illustrating to Ukraine and the world the leverage that it can exercise. While at the present time the cut-offs have lasted no longer than a few weeks, future cut-offs could become more common and longer in duration. When compounded with the troubled history between the two countries, one can quickly see the precipitous situation that has the …

The Effects Of Trade Openness On Per Capita Gdp During Banking Crises, Alexander J. Brozdowski

Honors Capstone Projects - All

This paper examines the real per capita gross domestic product (GDP) growth effects of country trade volume interacted with the recent occurrence of banking crisis. Panel macroeconomic data availability permits the inclusion of banking crises which have occurred worldwide over roughly the past five decades.

Linear regression results provide suggestive evidence that greater trade volume, interacted with the recent occurrence of a banking crisis, may have a large, positive effect on real per capita GDP. A 100 point openness index increase causes an average increase of approximately 2.3% per capita GDP when interacted with the presence of a banking crisis. …

Sovereign Wealth Funds: Global And Domestic Implications Of The Rise Of A New Major Player In International Finance, Michelle Sollod

Honors Capstone Projects - All

The subject of petrodollar recycling has frequently captured the interest of academics, politicians and the media. Specifically, the issue typically boils down to one central question: where exactly are the petrodollars—revenue earned from the sale of oil—flowing? According to traditional scholars like Bernard Mommer and Terry Lynn Karl the recurring argument is that in oil-exporting nations, oil revenues are channeled directly into the hands of a few government officials resulting in corruption, inequality and economic decay.

However, the main limitation of this traditional argument is that it tends to focus solely on the dynamics between the national level and local …

Hurricane Katrina’S Impact On Louisiana’S Educational Systems, Emily Alice Larson

Honors Capstone Projects - All

This study examines how Hurricane Katrina affected educational statistics within Louisiana by comparing standardized test scores and school performance scores over time. To measure these educational factors, I focus on two levels of observation: district and individual. In particular, I focus on New Orleans schools before and after the hurricane and find that these educational factors increased, signaling a positive impact from Hurricane Katrina. However, on the district level there is a gap in available data due to the severity of damage to particular school systems, which led me to examine individual-level observations for more comparisons. At the individual level …

Under The Surface: The United States’ Failure To Effectively Communicate And Gain Credibility With Iraqis, Julia Dunlea

Honors Capstone Projects - All

In the short term, the United States negatively impacted the relationships among the Sunnis, Shiites, and Kurds. The United States’ lack of communication and credibility led to this negative impact. Six variables: the United States’ lack of knowledge about Iraq, the preexisting anti-western political culture, removal of local elites and army, inadequate media outreach, impact on reactionary violence, and the inability to fulfill all their promises to the Iraqi population expanded problems in credibility and communication. Although the United States brought democracy to Iraq by enforcing equality for Shiites and Kurds, and expanding Kurdish autonomy in the north, this lack …