Business Commons^™

December 2008, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Executive Time Out..................................2

Editorial....................................................6

Opinion ....................................................6,15

Motivation .................................................6

Investments and Finance ............................9

Management. .............................................10 & 27

Real Estate Notes........................................11

The Lists:

Inland Empire's Top Luxury Auto Dealers ............ 13

Business Brokerage Firms Serving the Inland Empire ... 26

Close-Up. .....................................................20

Commentary ................................................ 25

Corporate Profile........................................... 28

Restaurant Review.........................................34

Computers.......................................................36

Manager 's Bookshelf. .................................... 38

New Business Lists:

County of San Bernardino .............................. 40

County of Riverside..........................................41

Inland Empire People and Events......................43

The Un-comfort Zone..................6

Focus Like Tiger Woods..................7

From Hunting to Hired.....................16

Five Fatal Business Mistakes You Don’t Know You’re Making.........18

What is to Blame for the Mortgage Crisis..................30

November 2008, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Investments and Finance………........9

Real Estate Notes……………........12

Management…………………….......14 & 15

Commentary………………..........17

Close-Up ...........................................18

The Lists:

Inland Empire's Largest Office Projects ..............27

Mortgage Lenders Serving the Inland Empire.........29

Fastest Growing Companies in the Inland Empire.....32

Corporate Profile...............................34

Restaurant Review..............................35

Computers .......................................37

Manager's Bookshelf ...............................38

New Business Lists:

County of San Bernardino ..................40

County of Riverside..............................41

Inland Empire People and Events...........43

Executive Tune Out...............................44

“Get out of the Box” .................................................10

Staying Calm Amid the Tempest of Change............14

Business Etiquette for the Upcoming Holidays.........15

Bank Account Insurance is Temporary....................19

A Victorville Inland Port is “Inevitable”…...............25

October 2008, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Commentary .................................7

Investments and Finance...............9

Executive Notes............................12

Sales .............................................13

Real Estate Notes .........................15

Management. ................................18

The Lists:

Copier, Fax and Business Equipment Retailers

In the Inland Empire...................17

Interconnect/Telecommunications Firms

Serving the Inland Empire ..........20

Internet Service Providers Serving the

Inland Empire...............................20

Long Distance Companies Serving the

Inland Empire……………….......29

Computers.....................................27

Corporate Profile...........................34

Wine/Restaurant Review...............35

Executive Time Out. .....................43

Manager's Bookshelf .....................38

County of San Bernardino..............40

County of Riverside .......................41

Creating an Open Climate for Communication.......11

Go for the Gold: Winning sales Lessons from the Wide World of Sports.......13

New Technology and Medical Breakthrough at Pomona.......16

The Fourth Quarter fix for …

September 2008, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Close-Up ... 6

Corporate Profile..................................7

Planning.................................................8

Investments and Finance......................9

The Lists:

Golf Courses in the Inland Empire.....11

Largest Banks in the Inland Empire...20

Inland Empire's Largest Hotels ..........27

Sales .......................................................12

Executive Notes......................................14

Computers..............................................16

Management. .........................................18 & 28

Commentary...........................................19

Real Estate Notes....................................31

Restaurant Review ................................37

Manager's Bookshelf. ...........................38

New Business Lists:

County of San Bernardino.....................40

County of Riverside................................41

Inland Empire People and Events. . . . . . . . . . . . . . . . . . . . . . . . . . 43

Executive …

Implementing Assessment In An Outcome-Based Marketing Curriculum, Norm A. Borin, Lynn E. Metcalf, Brian C. Tietje

Marketing

This article describes the development and implementation of assessment in our new outcome-based marketing curriculum (described fully in Borin, Metcalf, and Tietje 2007). Outcomes for the marketing curriculum were specified at the program, department, course, and lesson levels. Direct embedded assessments as well as indirect assessment methods were used to gauge student achievement. Results indicate that, on both self-reported (indirect) and direct, as well as non-embedded and embedded assessments, significant value-added learning occurred. We chronicle the stages in developing and implementing an assessment plan, and reflect on our experiences in the process to provide a roadmap for other marketing departments …

August 2008, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Corporate Profile ...............................8

Investments and Finance ....................9

The Lasts:

Inland Empire's Largest Employers....11

Substance Abuse Programs ................22

Messenger/Courier Services Serving the Inland Empire…....29

Sales ..................................................12

Management.......................................13 & 17

Commentary......................................26

Computers..........................................28

Executive Note...................................29

Close-Up ............................................31

Real Estate Notes................................34

Calendar ..............................................35

Restaurant Review...............................37

Manager's Bookshelf...........................38

New Business Lists:

Count) or San Bernardino.........10

County or Riverside .............................11

Executive Tame Out..................44

Effectively Manage Your Multi-Tasking Day...............3

Communication! Communication! Communication! The

Most important key to success in business leadership.......6

Special Report.........................................7

The small business Administration on the SBA............8

More Myths About Multicultural Customers.................12

Are your success Pillars in Balance? ..............................16

Determinants Of Undergraduate Level Business School Choice In The Uk: The Role Of Research Reputation, Ibrahim Sirkeci, Richard Mannix

Ibrahim Sirkeci

This study investigates the role of research reputation in student choice of business school in the UK. Within the growing student demand globally along with increasing competition it is important to understand the value the service receivers (i.e. students) attach to the research reputation which often is a key determinant in university rankings. A review of the literature in this area revealed that little had been done on defining what was meant by research reputation and the specific role that this had on student choices in business schools. This gap in the literature formed the rationale for this study. We …

Ecrm Capabilities Of Sme’S: A Model And Its Relationships, Paul O. Harrigan, Andreas Schroeder, Israr Qureshi, Yulin Fang, Elaine Ramsey, Patrick Ibbotson, Darren Meister

Dr. Paul Harrigan

Organizations today have a diversity of applications available which support the management of customer relationships, namely electronic-customer relationship management (eCRM) applications. Despite the growing needs of understanding eCRM in small and medium-sized enterprises (SMEs), research to date primarily focuses on large organizations in their investigation of eCRM. Building on the theory of dynamic capabilities, this paper examines the relationships among use of the internet infrastructure, eCRM capabilities, and their resulting benefits through a survey across 286 SMEs in Ireland. Findings present significant theoretical and practical contributions. It is posited that the ICT infrastructure of the SME strongly impacts eCRM capabilities …

A Social Relational Model For Firm-Hosted Virtual Communities: The Role Of Firm Support, Tung Duy Cu

Theses and Dissertations in Business Administration

Since the ease of participation and the usefulness of information provided by online groups continue to proliferate in the World Wide Web, people increasingly participate in different forms of virtual community (i.e. online forums, bulletin boards, message boards, chat rooms) for their purposes, such as solving problems, building social relationships, sharing passions, developing professionals.

Accordingly, an increasing number of companies are now attempting to exploit this phenomenon by hosting and supporting their own online community for commercial and non-commercial purposes, such as building relationships with their customers, getting their feedback, strengthening the brand, and reducing customer service costs by enabling …

July 2008, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Commentary/Opinion.......................6

Management………………….........7

Investments and Finance...................9

Marketing..............................................12

Computers/Technology......................13

The Lists:

SBA Lenders Serving the Inland Empire............ 10

Stall Leasing Companies Serving the Inland Empire ….16

Certified Public Accountants Serving the Inland Empire …18

Commercial Printers Serving the Inland empire ............26

Ad Agency~ & Public Relations Firms..................27

Business & L1ability Insurance Agencies............32

Sales......................................................................30

Real Estate Notes ..............................34

Restaurant Review.............................35

Manager’s Bookshelf.........................38

Country of San Bernardino…............40

County of Riverside...........................41

Inland Empire People and Events…..43

Executive Time Out...........................44

Marketing: Six Reasons Why Face-to-Face Trumps

Mass Marketing………………………………..12

What's in a Name? Everything! 5 Rules to Help You

Remember………………………………………..15

The Seven Failures of Business Growth…………17 …

June 2008, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Computers technology ................................ 6

Close-Up ....................................................... 8

Investments and Finance ............................... 9

Commentary/Opinions .................................. 11

Real Estate Notes .......................................... 12

Motivation ..................................................... 13

Management.....................................................17 & 27

The Lists:

Hospitals Serving the Inland Empire ............. 18

Top Health Care Medical Clinics in the Inland Empire.... 26

Savings & Loans m the Inland Empire ..........32

Motorcycle Dealers in the Inland Empire…….32

Marketing ........................................................19

Corporate Profile ............................................ 25

Sales ............................................................... 30

Executive Notes .............................................. 34

Restaurant Review ........................................... 37

Manager's Bookshelf. ....................................... 38

New Business Lists:

County of San Bernardino ................................ 40

County of Riverside ..........................................41

Executive Time Out. ........................................ 44

Six …

Taxonomy Of Selected Relationship Marketing Theories, Grace S. Thomson

Dr. Grace S. Thomson

Taxonomy of Relationship Marketing Theories

A customer-centric marketing strategy relies on the creation of value for the customer and the generation of value in return for the firm (Gupta & Lehmann, 2003). Seminal and contemporary philosophies of relationship marketing have populated scholarly journals and media for more than 50 years, addressing activities, strategies and behaviors of customer-centered firms.

This document presents a taxonomy of 20 relationship marketing theories and models that incorporate grounded theory and theoretical frameworks addressing different aspects of customer relationship marketing. An exploration of the works of Armstrong and Kotler (2008), Best (2009), Levitt (1960), King (1964), …

May 2008, Inland Empire Business Journal

Inland Empire Business Journal

The 2008 State of San Bernardino County

Computers/Technology

Motivational: Empower yourself through any setback

Investments and Finance

Commentary - Opinion

Customer Service

The Lists: Dental Plans

Real Estate Notes

Management: Lead Through Listening

The Lists: Law Firms Serving the Inland Empire

The Lists: Environmental Companies

Restaurant Review

Retain your best workers: how to recognize the stars in your company

Management: Five steps to build credibility: shed the superman cape

The Lists: Employment Services/Agencies

Beyond Spellcheck - - - Find costly and embarrassing mistakes in every document you write!

Manager’s Bookshelf

New Business Lists: County of San Bernardino

New Business Lists: …

Building A Non-Profit Organization: Project Venue, Alanna K. Green

Senior Honors Projects

When I talk with people about myself and what I study here at The University of Rhode Island, most people look at me with a confused yet intrigued face. For many people my study of both Marketing and Philosophy is a strange dichotomy, for me; however, it is the perfect combination. When I infuse these fields of study with my passion for the arts, it was easy to see the path for my Senior Honors project. In doing this project I am combining my practical business skills, my need to make a difference and my interest in the arts to …

Book Review 8 Inspired Marketing!: The Astonishing Fun New Way To Create More Profits For Your Business By Following Your Heart By Joe Vitale And Craig Perrine, William C. Mcpeck

William C. McPeck

This is my personal review of Inspired Marketing! The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart by Joe Vitale and Craig Perrine and published by Wiley in 2008.

Book Review 7 The Seven Lost Secrets Of Success: Million Dollar Ideas Of Bruce Barton, America's Forgotten Genius By Joe Vitale, William C. Mcpeck

William C. McPeck

This is my personal review of The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius by Joe Vitale and published by Wiley in 2007.

April 2008, Inland Empire Business Journal

Inland Empire Business Journal

Motivation through mission

Investments and Finance

Economic Review and Forecast: The California Report: Uncharted Waters

Commentary - Opinion

Sales: Six business trends every salesperson must know

Real Estate Notes

Management: Recession survival guide for business

The Lists: Meeting Facilities

The Lists: Visitors and Convention Bureaus

The Lists: Top Travel Agencies

Computers/Technology

The Lists: Indian Gaming Facilities

RedFusion media wins five ADDY awards

Executive Notes

Restaurant Review

Manager’s Bookshelf

New Business Lists: County of San Bernardino

New Business Lists: County of Riverside

Executive Time Out

Successful Liaison Marketing Strategies For Library Instruction: The Proof Is In The Pudding, Jamie M. Graham

The Southeastern Librarian

There are many tried and true forms of marketing libraries today. Networking, emailing, calling, and requesting an audience with a department are all common practices. The key to successfully utilizing these practices in your liaison areas is persistence.

March 2008, Inland Empire Business Journal

Inland Empire Business Journal

How to overcome the 10 biggest mistakes in decision making

Investments and Finance

Management: Unlock the power and potential of your team: 5 secrets to empower your people and become a better leader

Commentary - Opinion

Close-Up

Negotiation: Why some cultures have to negotiate

Sales: Do you provide world-class service?

Real Estate Notes

How to help any employee go from chump to champ! Four steps to coaching a personal quantum leap

Executive Notes

The Lists: MBA/Executive Programs in the Inland Empire

Corporate Profile

The Lists: HMOs and PPOs Serving in the Inland Empire

The Lists: Largest Residential Real Estate Builders …

Designated Market Areas: Using Zip Codes As A Marketing Tool: 2008, Melissa Bruns-Dubois

Institute for Tourism and Recreation Research Publications

This report converts zip codes of nonresident visitors to Montana into 210 Designated Market Areas and provides an investigation of four population segments. The first analysis looks at DMA representation divided by visitors’ primary reason for being in Montana with vacationers as the primary focus. The second section looks at repeat and first time vacationers to Montana while the third subset explores visitors who indicated that at least one reason for their trip to Montana was to either purchase property or visit a second home or condo. Finally, the zip codes of vacationers who spent at least one night in …

Review Of Alfie Kohn, No Contest: The Case Against Competition, J. Scott Armstrong

J. Scott Armstrong

Kohn's No Contest reviews empirical research on competition. In fact, much work has been done to determine whether competition is better than cooperation and some work has compared competition with doing the best for oneself. The research comes from many fields, but primarily from education, sports, the performing arts,and psychology. The results have been consistent, clear-cut, and surprising: competition typically results in less creativity, poorer performance, and reduced satisfaction.

Review Of Anthony Pratkanis And Elliot Aronson, Age Of Propaganda: The Everyday Use And Abuse Of Persuasion, J. Scott Armstrong

J. Scott Armstrong

This second edition of the Age of Propaganda is excellent. (Should I explicitly tell you my conclusion?) I will use a two-sided argument to try to convince you to read this book. (Is a two-sided argument relevant in this situation and, if so, should I tell you the good news first or last?) I will reduce the asides in the rest of this review because are distracting (and distraction is not useful here, as the arguments to purchase this book are strong); suffice it to say that these are the types of issues that the authors address.

Jenkins, James - Letter To (Sc 1562), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 1562. Business letter from R.H. Short, New Orleans, to James Jenkins, Bowling Green, Kentucky, which discusses the sale of agricultural commodities. Includes a wholesale price list from New Orleans. Typescript is also included.

January 2008, Inland Empire Business Journal

Inland Empire Business Journal

Brilliant Branders and Wolf Criers: Five Companies Who

Knowthe Importance of the Ultimate Customer Experience

(And Six More Who Haven't Learned the Lesson) 10

Computers/Technology: A Farewell to the Boob Tube 13

Overcome a Talent Shortage: Create a Gen-X Friendly

Workplace to Retain Key Talent 14

Corporate Profile: A Tasty Growth Market in the Inland Empire 23

Storm Clouds on Horizon in 2008: Calm Seas of Workers' Compensation Threatened 28

If People Love You, They Give You More Money: The Undisputed Secret of Repeat Business 30

The Blinds Shop Company Limited Brand Identity Project, Peter Dee

Other resources

The Blinds Shop offers made to measure window blinds catering to all markets across Ireland. The Blinds Shop required a clean, bold and modern logo using fresh colours and imagery.

Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the The Blinds Shop Company Limited which was used on business cards, letterhead, promotional information, uniforms, advertising and e-Commerce website.

The Blinds Shop is a retailer of made to measure window blinds catering to both the domestic and commercial market within the Dublin area. Blinds are made to the highest …

Formative Versus Reflective Measurement Models: Two Applications Of Formative Measurement, T. Coltman, T. M. Devinney, D. F. Midgley, S. Venaik

Faculty of Informatics - Papers (Archive)

This paper presents a framework that helps researchers to design and validate both formative and reflective measurement models. The framework draws from the existing literature and includes both theoretical and empirical considerations. Two important examples, one from international business and one from marketing, illustrate the use of the framework. Both examples concern constructs that are fundamental to theory-building in these disciplines, and constructs that most scholars measure reflectively. In contrast, applying the framework suggests that a formative measurement model may be more appropriate. These results reinforce the need for all researchers to justify, both theoretically and empirically, their choice of …

Exploring Paradox In Marketing Strategy: Managing Ambiguity Towards Synthesis, Aidan O'Driscoll

Articles

The objective of this paper is to explain a conceptual framework of paradox and marketing. The paper adopts a theoretical approach. It outlines marketing’s current and limited interest in the notion of paradox and highlights the difference between a classic paradox, the tension between transactional and relational marketing, and the Contemporary Marketing Practice (CMP) research program. A future research agenda for paradox and marketing is speculated on, addressing issues such as likely domains for exploration, methodology, as well as the type of organizational structures and marketing leadership required. Finally, there is reflection on how paradox engineers a strong bridge between …

The Green Entrepreneur: How Important Are They To The Growth Of The Eu, Enda Mcgovern

WCBT Faculty Publications

This paper looks at the role of the entrepreneur in the European Union which has now expanded to include 25 nation states with a population of $450 million citizens. How important is the evolution of the Green Entrepreneur to the EU as they make every effort to promote the concept of Entrepreneurship across the various markets. The evidence would suggest that the emphasis by the EU is primarily focused on the development of the entrepreneurial mindset and skills rather than any specific effort to develop the Green or Responsible entrepreneur of the future. A number of green entrepreneurial companies from …

The Professional Bull Riders Tour: Growth And Development Of A Niche Sport, Peter A. Maresco, Joshua Shuart

WCBT Faculty Publications

The Professional Bull Riders Tour (PBR) presents an opportunity to study a niche sport in transition. After its days as simply a part of the rodeo, the tour has seen tremendous growth as a separate, independent activity. This paper highlights the beginnings of the PBR and its eventual development into one of the highest earning and most watched non-prime-time spectator sports. It also focuses on the development of the marketing behind the PBR and includes an analysis of sponsors and ancillary marketing activities.

Enhancing Occupational Health And Safety In Young Workers: The Role Of Social Marketing, Anne M. Lavack, Sherry Magnuson, Sameer Deshpande, Debra Z. Basil, Michael D. Basil, James H. Mintz

Faculty of Commerce - Papers (Archive)

• Young workers (age 15-24) suffer work-related injury at a much higher rate than older workers, yet research on the role and effectiveness of social marketing to influence and improve workplace safety is limited.
• A review of the relevant literature reveals that significant gaps exist in terms of effectively using social marketing to reduce young worker injury rates.
• A comprehensive, multi-faceted social marketing approach is required to address young worker safety.
• Directing more attention toward the practice of social marketing can enhance the effectiveness of campaigns to reduce workplace injurie.