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Full-Text Articles in Business
Implementing Assessment In An Outcome-Based Marketing Curriculum, Norm A. Borin, Lynn E. Metcalf, Brian C. Tietje
Implementing Assessment In An Outcome-Based Marketing Curriculum, Norm A. Borin, Lynn E. Metcalf, Brian C. Tietje
Marketing
This article describes the development and implementation of assessment in our new outcome-based marketing curriculum (described fully in Borin, Metcalf, and Tietje 2007). Outcomes for the marketing curriculum were specified at the program, department, course, and lesson levels. Direct embedded assessments as well as indirect assessment methods were used to gauge student achievement. Results indicate that, on both self-reported (indirect) and direct, as well as non-embedded and embedded assessments, significant value-added learning occurred. We chronicle the stages in developing and implementing an assessment plan, and reflect on our experiences in the process to provide a roadmap for other marketing departments …
A Winding Rhode: An Event Planning Manual For Every Rhody Ram, Jennifer Nussinow
A Winding Rhode: An Event Planning Manual For Every Rhody Ram, Jennifer Nussinow
Senior Honors Projects
The University of Rhode Island has given me four outstanding years of an undergraduate experience. Throughout this time I have taken many classes, joined sports teams and clubs, and had jobs. In each of these opportunities I have had the pleasure of putting together numerous events as well as being a participant. As I began my journey of planning different functions, I ran into many problems, but more importantly found numerous solutions. However, the process was inefficient and required much time and effort. The system presently in place to help plan affairs was ineffective and rarely used. I found that …