Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 4 of 4

Full-Text Articles in Business

Building Data Warehouses Using The Enterprise Modeling Framework, Joseph O. Chan Jan 2004

Building Data Warehouses Using The Enterprise Modeling Framework, Joseph O. Chan

Journal of International Technology and Information Management

This paper proposes an enterprise modeling framework for the deployment of data warehouses. The framework provides the information roadmap coordinating source data and different data warehouses across the business enterprise. The paper introduces a solution to address data warehousing issues at the enterprise level while avoiding the pitfalls of creating enterprise data warehouses and universal data marts. It further proposes a change of paradigm from point solutions focus to a methodology driven by enterprise requirements to meet the challenges of the new economy. The proposed framework emphasizes the separation of the conceptual construct from the physical and operational constructs of …


Flexmix: A General Framework For Finite Mixture Models And Latent Glass Regression In R, Friedrich Leisch Jan 2004

Flexmix: A General Framework For Finite Mixture Models And Latent Glass Regression In R, Friedrich Leisch

Faculty of Business - Papers (Archive)

FlexMix implements a general framework for fitting discrete mixtures of regression models in the R statistical computing environment: three variants of the EM algorithm can be used for parameter estimation, regressors and responses may be multivariate with arbitrary dimension, data may be grouped, e.g., to account for multiple observations per individual, the usual formula interface of the S language is used for convenient model specification, and a modular concept of driver functions allows to interface many different types of regression models. Existing drivers implement mixtures of standard linear models, generalized linear models and model-based clustering. FlexMix provides the E-step and …


The Role Of Trust In The Marketing And R&D Interface During The Npd Process: A General Framework, Elias Kyriazis, Janette K. Rowland Jan 2004

The Role Of Trust In The Marketing And R&D Interface During The Npd Process: A General Framework, Elias Kyriazis, Janette K. Rowland

Faculty of Commerce - Papers (Archive)

A gap exists in our understanding of the role that "trust" plays within organisations that produce new products. Recent organisational research suggests that trust plays a more significant role in modern organisational structures than previously thought. Trust encourages efficient information sharing, it limits defensive behaviours, encourages citizenship behaviours, it leads to co-operation and teamwork, and encourages collaboration. The NPD literature has traditionally focused on "integration methods" which promote information sharing and interaction amongst participants. Trust has been viewed as a "by product" of these approaches. A framework is proposed which highlights the important role that management play in creating an …


A Conceptual Framework For E-Branding Strategies In The Non-Profit Sector, Horst Treiblmaier, Irene Pollach, Arne Floh Jan 2004

A Conceptual Framework For E-Branding Strategies In The Non-Profit Sector, Horst Treiblmaier, Irene Pollach, Arne Floh

Journal of International Technology and Information Management

E-branding provides non-profit organizations (NPOs) with new opportunities to communicate their missions, which is of paramount importance in a market segment that competes for donations and voluntary labor. Since successful e-branding is determined by both internal and external communication strategies, we developed a framework which explains the interdependency of these two factors in NPOs. Our findings are based on qualitative interview data and a website analysis of eleven Austrian NPOs. The NPOs' internal and external e-communication strategies are categorized into three successive levels each and combined in a two-dimensional grid, which shows how NPOs integrate their communication strategies.