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Full-Text Articles in Business

Tampa Bay Economy 04/01 (Spring 2004), University Of South Florida. Center For Economic Development Research Apr 2004

Tampa Bay Economy 04/01 (Spring 2004), University Of South Florida. Center For Economic Development Research

College of Business Publications

Corporate and Regional Headquarters in Tampa Bay -- From the Editor -- The Economic Contributions of Lowry Park Zoo to the Hillsborough County Economy -- Trends in Tampa Bay International Trade -- USF's Basic Economic Development Course -- Update on CEDR's Data Center


Tampa Bay Economy 04/02 (Winter 2004), University Of South Florida. Center For Economic Development Research Jan 2004

Tampa Bay Economy 04/02 (Winter 2004), University Of South Florida. Center For Economic Development Research

College of Business Publications

High-Tech Jobs in Florida -- From the Editor -- Household Income Distribution in Tampa Bay, 1989-1999 -- Economic Contributions of the Finance and Insurance Sector in Florida's High Tech Corridor and the Rest of Florida -- USF's Basic Economic Development Course -- Market Analysis of Hillsborough County's Community Development Block Grant Areas -- Update on CEDR's Data Center.


Building Relationships That Last: Integrating Public Relations Into Web Design, Richard V. Mccarthy, Jay E. Aronson, Robert Petrausch Jan 2004

Building Relationships That Last: Integrating Public Relations Into Web Design, Richard V. Mccarthy, Jay E. Aronson, Robert Petrausch

Journal of International Technology and Information Management

This paper explores the relationship between web site design, public relations strategy, and a consumer’s intention to return to a web site. This relationship is defined through a model that explores the influence of information satisfaction, particularly when the web site design is congruent with the consumer’s expectations. The public relations dimension extends the consumer web site design model by interjecting a long-term focus on relationship building that organizations will need to make electronic commerce a viable investment in information technology resources. This is significant because it recognizes the importance of developing loyalty and trust online.


Online Reverse Auctions: An Overview, Ching-Chung Kuo, Pamela Rogers, Richard E. White Jan 2004

Online Reverse Auctions: An Overview, Ching-Chung Kuo, Pamela Rogers, Richard E. White

Journal of International Technology and Information Management

Electronic commerce (e-commerce) is the fastest growing area in the U.S. economy with electronic procurement (e-procurement) being a major component, and online reverse auctions (ORAs) have emerged as a key e-procurement tool. Since the mid-1990s, ORAs have been gaining in popularity because of their potentially significant positive impact on the profitability of both the buyers and the sellers. Much has been written about the new purchasing paradigm and numerous stories have been reported recently. This paper is aimed at providing a critical review of ORAs by examining their historical developments, different forms, advantages, and disadvantages. In addition, 10 important factors …