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2004

Theses Digitization Project

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Articles 1 - 18 of 18

Full-Text Articles in Business

Customer Relationship Management For Banking System, Pingyu Hou Jan 2004

Customer Relationship Management For Banking System, Pingyu Hou

Theses Digitization Project

The purpose of this project is to design, build, and implement a Customer Relationship Management (CRM) system for a bank. CRM BANKING is an online application that caters to strengthening and stabilizing customer relationships in a bank.


The Effects Of Higher Education On Law Enforcement, Harrison Tolbert Jan 2004

The Effects Of Higher Education On Law Enforcement, Harrison Tolbert

Theses Digitization Project

This paper focused on many aspects of higher education, and how this complex topic is affeccting law enforcement today and will continue to affect it in the future. The role of police officers has changed over the preceding two hundred years from watchman to professional peacekeeper. Experts attribute this change to increases in societal awareness of crime, the implementation of civil service protection, and educational advances.


The Study Of Customer Share Marketing, Wathanee Sethapan Jan 2004

The Study Of Customer Share Marketing, Wathanee Sethapan

Theses Digitization Project

This project will describe the nature of customer share marketing, its advantages and disadvantages. The project discusses how the marketing theme is graduating customers from market share marketing to customer share marketing and the use of customer share marketing to retain and grow existing customers.


Intranet Concept For Small Business, Allen Gregg Lenaburg Jan 2004

Intranet Concept For Small Business, Allen Gregg Lenaburg

Theses Digitization Project

The purpose of this project is to build a working intranet containing core applications that create the framework for a small business intranet. Small businesses may benefit from an intranet because of its ability to effectively streamline the processes for retrieving and distributing information. Intranets are internal networks using TCP/IP protocols, Web server software, and browser client software to share information created in HTML within an organization, and to access company databases.


An Analysis Of The Federal And California False Claims Acts And The Implications For The California Department Of Transportation, Henry Eugene Stultz Jan 2004

An Analysis Of The Federal And California False Claims Acts And The Implications For The California Department Of Transportation, Henry Eugene Stultz

Theses Digitization Project

The construction of state highway projects is bid out each year at approximately three billion dollars. Claims from contractors for additional compensation are common. This paper investigates the policies and procedures for handling claims and explores the False Claims Act case law and its implications for the Department of Transportation's contract administration.


A Content Analysis Of Print Advertisements From The United States And Taiwan, Ya Hsuan Sunny Tan Jan 2004

A Content Analysis Of Print Advertisements From The United States And Taiwan, Ya Hsuan Sunny Tan

Theses Digitization Project

This study is conducted through content analysis to determine the degree of advertising standardization between the United States and Taiwan. Based on the literature review the impact of standardization versus localization advertising strategies is discussed.


The Advertising Plan Of Toyota Camry For Toyota Motor Thailand Co. Ltd, Ampika Kosumapa Jan 2004

The Advertising Plan Of Toyota Camry For Toyota Motor Thailand Co. Ltd, Ampika Kosumapa

Theses Digitization Project

The purpose of this study is to target the efforts of Toyota Motor Thailand to create an effective advertising plan for the Camry.


A Comparison Of The Consumer Decision-Making Behavior Of Married And Cohabiting Couples, Karen Prodigalidad Calpo Jan 2004

A Comparison Of The Consumer Decision-Making Behavior Of Married And Cohabiting Couples, Karen Prodigalidad Calpo

Theses Digitization Project

While studies exist that compare the different dynamics between cohabitation and marriage, few studies focus on comparing the consumer decision-making process of both types of unions.


Delivery Of Services To Welfare-To-Work Clients: A Marketing Perspective, Joan Dardanelle Rudder Jan 2004

Delivery Of Services To Welfare-To-Work Clients: A Marketing Perspective, Joan Dardanelle Rudder

Theses Digitization Project

The State of California has adopted a "Work First" policy, where welfare recipients are required to find any type of job prior to any type of assessment or training. This research looks at how the State can achieve better results by using marketing techniques, as well as known concepts of consumer conformity and compliance.


Reducing Exchange Rate Risk And Exposure: The Value Of Foreign Exchange Currency Hedging Strategies, Sean Mccarron Jan 2004

Reducing Exchange Rate Risk And Exposure: The Value Of Foreign Exchange Currency Hedging Strategies, Sean Mccarron

Theses Digitization Project

The topic researched for this project will be foreigh exchange hedging; the available forms, the uses, the procedures, and the value. This project will expand beyond the typical research and examine the value of hedging through the use of different foreign exchang currency trading strategies to small multinationational corporations.


Comparing Marketing Policies In Nippon Professional Baseball And The National Fooball League: Lessons For Japanese Sports Teams, Noboru Oshima Jan 2004

Comparing Marketing Policies In Nippon Professional Baseball And The National Fooball League: Lessons For Japanese Sports Teams, Noboru Oshima

Theses Digitization Project

This study compares the U.S. National Football league (NFL) and Nippon Professional Baseball (NPB). The goal of the study is to develop recommendations for the rebuilding of NPB's popularity in terms of marketing policy practices after the efficiency of both leagues is analyzed.


China And The Usa: An Analysis Of Intercultural Training Methods In The Corporate Environment, Paula Kay Krueger Jan 2004

China And The Usa: An Analysis Of Intercultural Training Methods In The Corporate Environment, Paula Kay Krueger

Theses Digitization Project

This project presents the cultural significance of establishing and maintaining business relationships with Chinese counterparts. It includes sample training modules to provide intercultural training for all firms engaged in business with China.


Minimization Of Currency Risk Exposures By Developing Foreign Currency Trading Strategies For A Multinational United States Company, Korhan Cam Jan 2004

Minimization Of Currency Risk Exposures By Developing Foreign Currency Trading Strategies For A Multinational United States Company, Korhan Cam

Theses Digitization Project

This paper presents a case study of developing foreign currency trading strategies for trading operations for a multi-million dollar company that sells analytical products and services to European countries. The analysis provides a general framework for managing currency risk exposures for U.S. Multinational companies.


Restaurant Industry And Marketing Plan For Studio Thai Restaurant, Yingluck Pitisom Jan 2004

Restaurant Industry And Marketing Plan For Studio Thai Restaurant, Yingluck Pitisom

Theses Digitization Project

This project focused on restaurant industry analysis, start-up requirements, planning decisions, human resource management and restaurant marketing strategies. A marketing plan has been developed for the purposes of opening Studio Thai in the near future.


Customer Relationship Management: A Financial Perspective, Dwain Eldred Lowther Jan 2004

Customer Relationship Management: A Financial Perspective, Dwain Eldred Lowther

Theses Digitization Project

This paper focuses on methods for financial institutions to perform precise customer level analysis to anticipate customers' evolving financial needs and maximize the lifetime value of each customer relationship. The paper proposes software packages that analyze customer relationship management from a financial perspective.


The Ideal Asset/Liability Model For Credit Unions (With Assets Between $100 - $500 Million), David Alan Kennedy Jan 2004

The Ideal Asset/Liability Model For Credit Unions (With Assets Between $100 - $500 Million), David Alan Kennedy

Theses Digitization Project

This project focused on developing the ideal Asset / Liability Model for credit unions with assets between one hundred million and five hundred million dollars. Ideally the model should be closely aligned with that of a successful credit union at the high end of this range. SELCO Community Credit Union of Eugene Oregon was used in creating the model.


Business-To-Consumer Electronic Commerce In Japan, Haruyoshi Takaoka Jan 2004

Business-To-Consumer Electronic Commerce In Japan, Haruyoshi Takaoka

Theses Digitization Project

The purpose of the project was to examine the current situation of B2C e-commerce in Japan, consumers' online purchasing behavior, and attributes affecting online purchases. Since many companies are interested in starting or have started B2C e-commerce businesses, this study would aid companies in developing marketing strategies that would grow their businesses and build loyalty among consumers.


Business-To-Business E-Markets In Textile Industry: An Empirical Perspective, Wei-Wen Wu Jan 2004

Business-To-Business E-Markets In Textile Industry: An Empirical Perspective, Wei-Wen Wu

Theses Digitization Project

This research investigates the attitudes and perceptions of the E-Markets as members of their value chain in the textile industry. The study began by formulating a basic understanding of the nature of buyer-to-buyer (B2B)s well as electronic marketplaces. Fundamentally, E-markets change the relationship dynamics between buyers and sellers from "one-to-one" to "many-to-many."