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Full-Text Articles in Business
An Empirical Investigation Of A Model Of Environmentally Concerned Consumer Behavior And Its Determinants: The Moderating Role Of Market Mavenship And Product Involvement, Kishwar A. Joonas
An Empirical Investigation Of A Model Of Environmentally Concerned Consumer Behavior And Its Determinants: The Moderating Role Of Market Mavenship And Product Involvement, Kishwar A. Joonas
Doctoral Dissertations
Extant literature offers incomplete explanations of environmentally concerned consumer behavior (ECCB), based on subsets of determinants. In this study, I have presented an integrated model of ECCB, and examined the main effects of three key psychological determinants (environmentally concerned beliefs and attitudes, personal norm, and perceived consumer effectiveness) and two key socio-cultural determinants (injunctive norm and collectivist orientation), on four dimensions of ECCB, namely purchase behavior, search for information, conserving behavior, and supporting intent. The study also examined the interactional effects of market mavenship and involvement on these direct linkages.
I conducted a national online survey among members of environmental …
Business-To-Consumer Electronic Commerce In Japan, Haruyoshi Takaoka
Business-To-Consumer Electronic Commerce In Japan, Haruyoshi Takaoka
Theses Digitization Project
The purpose of the project was to examine the current situation of B2C e-commerce in Japan, consumers' online purchasing behavior, and attributes affecting online purchases. Since many companies are interested in starting or have started B2C e-commerce businesses, this study would aid companies in developing marketing strategies that would grow their businesses and build loyalty among consumers.
Analysis Of Successful Marketing Components Of Category Dominant Brands: Strategic Marketing As Easy As A - B - C, Brian M. Lowe
Analysis Of Successful Marketing Components Of Category Dominant Brands: Strategic Marketing As Easy As A - B - C, Brian M. Lowe
Seton Hall University Dissertations and Theses (ETDs)
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Perceptions Of Wine Quality, Stephen J. Charters
Perceptions Of Wine Quality, Stephen J. Charters
Theses: Doctorates and Masters
The term `quality' is regularly used by those who produce, promote and consume wine. However, the nature and features of wine quality are rarely explained. This study was designed to explore what drinkers consider to be the nature of wine quality and what they believe its features to be. Focus groups and individual and small group interviews were used to explore the conceptualisation and dimensions of wine quality, how that quality is assessed, and what its relevance may be. There were 105 informants, sourced from three states across Australia primarily by utilising friends and acquaintances of the researcher. Informants included …