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Full-Text Articles in Business
Who Is Nil Leaving Out?: Challenges And Solutions For International Student-Athletes, Beth D. Solomon, Karina G. Jolly, Sarah Stokowski, Sam C. Ehrlich, Skye G. Arthur-Banning
Who Is Nil Leaving Out?: Challenges And Solutions For International Student-Athletes, Beth D. Solomon, Karina G. Jolly, Sarah Stokowski, Sam C. Ehrlich, Skye G. Arthur-Banning
Management Faculty Publications and Presentations
The National Collegiate Athletic Association (NCAA) adopted name, image and likeness (NIL) legislation in July 2021. The expectation was for all NCAA student-athletes to have the opportunity to seek compensation for their NIL, but the reality is quite different. International student-athletes are not easily able to benefit from their NIL due to restrictions placed on off-campus work under the terms of their entrance visas to the United States. This paper explores the need for the NCAA, NCAA member institutions, and government agencies to re-evaluate policies in an effort to ensure all student-athletes have the right to profit off their NIL. …
Strategic Planning For Collegiate Athletics, R Henry Migliore
Strategic Planning For Collegiate Athletics, R Henry Migliore
Migliore Collection
Aimed at developing a long term strategic plan for the athletic department. Strategic Planning for Collegiate Athletics offers a step-by-step approach, complete with worksheets and examples, to assist athletic administrations in developing their plans for collegiate athletics. You will discover how to manage issues such as high turnover rates, unclear goals among staff, working long hours and still being unable to keep up, and lack of team spirit. As a college, university, high school, or recreational athletic director, you will benefit from the theoretically sound decision-making material that can be applied toward these issues addressing such areas as creating purpose …
Game-Changer: A Case Study Of Social-Media Strategy In Big Ten Athletic Departments, Makayla Hipke, Frauke Hachtmann
Game-Changer: A Case Study Of Social-Media Strategy In Big Ten Athletic Departments, Makayla Hipke, Frauke Hachtmann
College of Journalism and Mass Communications: Faculty Publications
This study used a case study approach to develop an understanding of how social media strategy is developed and deployed in Big Ten Conference athletic departments and to explore the issues associated with it. Based on in-depth interviews with department officials, the following six themes emerged: connecting with target audiences; varied approaches in coordination of postings; athletic communications as content gatekeepers; desire to incorporate sponsors and generate revenue; focusing on building fan loyalty through engagement; and challenges of negativity and metrics. The social media strategy in Big Ten Conference athletic departments appears to be driven by athletic communications/sports information departments …
An Empirical Examination Of University Intercollegiate Athletic Expenditures, Jeffery L. Stinson, Adam Marquardt, Joshua Chandley
An Empirical Examination Of University Intercollegiate Athletic Expenditures, Jeffery L. Stinson, Adam Marquardt, Joshua Chandley
Marketing Faculty Publications
To date, little empirical work has examined the institutional returns associated with athletic program investments. While intangible brand effects are commonly cited, such as athletics serving as the perceptual "front porch" of the institution, direct examination of the effects of athletic programs has often been narrow in scope. Within this study, we assess the contributions of investment in athletics as compared to other areas of institutional investment, on important institutional outcomes. Data for the study was collected from two datasets, the Integrated Postsecondary Education Data System (IPEDS) and the Equity in Athletics dataset. Fixed effects models for NCAA Football Bowl …