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Exploratory Factor Analysis, Daire Hooper
Exploratory Factor Analysis, Daire Hooper
Books/Book Chapters
Factor analysis examines the inter-correlations that exist between a large number of items (questionnaire responses) and in doing so reduces the items into smaller groups, known as factors. These factors contain correlated variables and are typically quite similar in terms of content or meaning. Unlike other methods discussed in this book, exploratory factor analysis (EFA) does not discriminate between variables on whether they are independent or dependent, but rather it is an interdependence technique that does not specify formal hypotheses. It is in this sense it is ‘exploratory’ in nature as it allows the researcher to determine the underlying dimensions …
The Role Of National Culture On Relationships Between Customers’ Perception Of Quality, Values, Satisfaction, And Behavioral Intentions, Chao Wen, Hong Qin, Victor R. Prybutok, Charles Blankson
The Role Of National Culture On Relationships Between Customers’ Perception Of Quality, Values, Satisfaction, And Behavioral Intentions, Chao Wen, Hong Qin, Victor R. Prybutok, Charles Blankson
Faculty Research & Creative Activity
The purpose of this paper is to examine the influence of individualistic cultures (such as the American culture) and collectivistic cultures (such as the Chinese culture) on the interrelationship among service quality, food quality, perceived value, customer satisfaction, and behavioral intentions in the fast-food industry. First, the authors provide empirical evidence of the robust relationships among the constructs across diverse cultures. Second, they investigate how moderator variables such as customer age, gender, and national culture affect customer behavioral intentions. Moreover, they examine how national culture, as a moderator, affects the magnitude of the relationships among these constructs. Using survey data …
The Role Of National Culture On Relationships Between Customers’ Perception Of Quality, Values, Satisfaction, And Behavioral Intentions, Chao Wen, Hong Qin, Victor Prybutok, Charles Blankson
The Role Of National Culture On Relationships Between Customers’ Perception Of Quality, Values, Satisfaction, And Behavioral Intentions, Chao Wen, Hong Qin, Victor Prybutok, Charles Blankson
Faculty Research & Creative Activity
The purpose of this paper is to examine the influence of individualistic cultures (such as the American culture) and collectivistic cultures (such as the Chinese culture) on the interrelationship among service quality, food quality, perceived value, customer satisfaction, and behavioral intentions in the fast-food industry. First, the authors provide empirical evidence of the robust relationships among the constructs across diverse cultures. Second, they investigate how moderator variables such as customer age, gender, and national culture affect customer behavioral intentions. Moreover, they examine how national culture, as a moderator, affects the magnitude of the relationships among these constructs. Using survey data …