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Full-Text Articles in Business
The Shape Of Marketing Research In 2021, Anca C. Micu, Kim Dedeker, Ian Lewis, Robert Moran, Oded Netzer, Joseph T. Plummer, Joel Rubinson
The Shape Of Marketing Research In 2021, Anca C. Micu, Kim Dedeker, Ian Lewis, Robert Moran, Oded Netzer, Joseph T. Plummer, Joel Rubinson
WCBT Faculty Publications
From an organizational strategy perspective, attributing changes to sweeping environmental triggers or long-term strategic planning means taking either an ecological or strategic viewpoint. The ecological-versus-strategic debate centers on the issue of environmental determinism versus strategic choice. Marketing research, as an industry, is faced with having to adapt to environmental changes (mostly technology-driven) with autonomous processes that vary from one company to another. Marketing research paves the way to customer relationship building, through which the marketing function introduces the customer to the firm. There is an increasing body of both academic and trade literature that addresses the strategic role of marketing …
Implementing Safe System Research In Aboriginal And Torres Strait Islander Communities, T Senserrick, P Yip, R Grzebieta, Kathleen F. Clapham, M Lyford, R Ivers
Implementing Safe System Research In Aboriginal And Torres Strait Islander Communities, T Senserrick, P Yip, R Grzebieta, Kathleen F. Clapham, M Lyford, R Ivers
Sydney Business School - Papers
Aboriginal and Torres Strait Islander Australians are at increased risk of death and serious injury due to road crashes than other Australians. The safe system road safety approach aligns well with Aboriginal holistic knowledge and worldviews, yet little information is available on applications to Aboriginal settings. This paper reports on a safe system demonstration project in an Aboriginal community, commissioned by the Indigenous Road Safety Working Group, funded by Austroads, who formed the Reference Group for the study. Ethical approval was obtained and the project was advertised nationally calling for expressions of interest. Several applications were received and a community …
Cross-Sector Research Collaboration In Australia: The Cooperative Research Centres Program At The Crossroads, Tim Turpin, Samuel Garrett-Jones, Richard Woolley
Cross-Sector Research Collaboration In Australia: The Cooperative Research Centres Program At The Crossroads, Tim Turpin, Samuel Garrett-Jones, Richard Woolley
Faculty of Commerce - Papers (Archive)
In this article we trace changes in the institutional and social dynamics that have steered cross-sector R&D collaboration in Australia. Public policy provided the initial push toward cross-sector collaboration. The Cooperative Research Centres (CRC) Program is Australia's most longstanding national arrangement for industry-university-government research collaboration. Over the past two decades the program has grown to become the dominant model for cross-sector R&D cooperation in the country. Because of the size of the program in the Australian innovation system it has also become a major focus for debate about science policy. Universities have now institutionalised this imperative in all sorts of …