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Articles 1 - 21 of 21
Full-Text Articles in Business
The Depiction Of Female Models In Sport Television Commercials In The United States By Degree Of Slenderness: An Appraisal, Robin T. Peterson, Bing Xu, Yam Limbu
The Depiction Of Female Models In Sport Television Commercials In The United States By Degree Of Slenderness: An Appraisal, Robin T. Peterson, Bing Xu, Yam Limbu
Department of Marketing Faculty Scholarship and Creative Works
This manuscript narrates the results of an examination of the portrayal of the degree of slenderness of female models in sport marketing television commercials in the United States. A visual content analysis was employed to gather and to interpret the data. In turn, the analysis revealed that the commercials utilized substantial numbers of models who were inordinately slender, depicted these models more favorably than they did heavier models, and presented them in a fashion that pointed to superior social status and hierarchy positions.
December 2009, Inland Empire Business Journal
December 2009, Inland Empire Business Journal
Inland Empire Business Journal
News and Features
Harvard Ignored Warnings About Investments
Warnings fell on deaf ears on the president of Harvard,
Lawrence Summers, as the market crashed m the fall
of 2008. He and other Harvard officials were warned
that the school was being too aggresive with billions of
dollars in cash by investing in stocks, bonds, hedge
funds, and private equity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
November 2009, Inland Empire Business Journal
November 2009, Inland Empire Business Journal
Inland Empire Business Journal
News and Features
Is Your Leadership Strong Enough? Three Pillars of
Strength to Help Leaders in Tough Times Some leaders think
that doing extra work. staying late, and taking on
more responsibilities will keep them strong. Joelle Jay
say it's time to upgrade that way of thinking. "Getting
ahead" has less to do with time and effort than it does with
thoughtful. reflective consideration. She outlines an "inner
work" that can weather any storm. . …… . …… . …… . ………8
Ho …
Impact Of Mad Money Stock Recommendations: Merging Financial And Marketing Perspectives, Ekaterina Karniouchina, William L. Moore, Kevin J. Cooney
Impact Of Mad Money Stock Recommendations: Merging Financial And Marketing Perspectives, Ekaterina Karniouchina, William L. Moore, Kevin J. Cooney
Business Faculty Articles and Research
This article relies on advertising and persuasive communications theories to uncover persistent variations in investor response to television stock recommendations targeting naive investors. The authors use an event study methodology to determine the size of the next-day abnormal market reaction to recommendations on Mad Money with Jim Cramer. Although viewers are actively looking for recommendations, the results show that any individual recommendation is still subject to many of the same communication challenges as traditional advertisements. A regression analysis finds that traditional advertising variables, such as message length, recency-primacy effects, information clutter, and source credibility, influence the size of the market …
September 2009, Inland Empire Business Journal
September 2009, Inland Empire Business Journal
Inland Empire Business Journal
Columns
Management and Motivation…... 8
Investments and Finance ...................9
Computers ........................10
Corporate Event………………..11
The Lists:
Inland Empire's Largest Hotels...................13
Banks in the Inland Empire.........................15
Golf Courses in the Inland Empire.................16
Commentary..............................................18
Management ...............................................19
People. Places and Events ............................28
Sales.........................................................30
Manager's Bookshelf….......................38
New Business Liqs:
Count) of San Bernardino……...............40
County of Riverside....................41
Executive Time Out….......................43
Motivating and Inspiring...............8
Plan a memorable Corporate Event...............11
The Five ways Leaders Lose Their Edge...............19
Build a Better Sales Force...............30
Hot Olympic Spots in British Columbia...............43
Walker, Marion (Kumler), B. 1864 (Sc 1948), Manuscripts & Folklife Archives
Walker, Marion (Kumler), B. 1864 (Sc 1948), Manuscripts & Folklife Archives
Manuscript Collection Finding Aids
Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 1948. Letter to prospective sales agents and promotional material for a beauty aid product produced and distributed by Mrs. Marion Walker of Louisville, Kentucky.
July/ August 2009, Inland Empire Business Journal
July/ August 2009, Inland Empire Business Journal
Inland Empire Business Journal
Columns
Sales ……………………..............................................................8
Investments and finance …………………………………………9
Commentary .................................................................................10
Computer . . . . . . . . . . . . . ………………………………………12
Management. ........................................................................13 & 18
The Lists:
Certified Public Accountant Firms. . . . . . . . . . . . . . . . 6
Commercial Printers. . . . . . . . . . . . . . . . . . . . . . . . . . . 11
SBA Lenders Serving the Inland Empire. . . . . . . . . . . . . 15
Public Relations …
New-School Trademark Dilution: Famous Among The Juvenile Consuming Public, Alexandra J. Roberts
New-School Trademark Dilution: Famous Among The Juvenile Consuming Public, Alexandra J. Roberts
Law Faculty Scholarship
The recently enacted Trademark Dilution Revision Act of 2006 recalibrated the degree of fame necessary to garner protection: the TDRA applies only to a mark "widely recognized by the general consuming public of the United States as a designation of source of the goods or services of the mark’s owner." By privileging those major players who succeed in turning their brands into household names, the TDRA strengthens incentives for mark-owners to ensure their logos and brand names are well-recognized not only among adult consumers, but also among children. This Article examines a set of marketing behaviors aimed at children that …
June 2009, Inland Empire Business Journal
June 2009, Inland Empire Business Journal
Inland Empire Business Journal
14 tips for small business to thrive in a down economy
Pomona valley Hospital Medical Centers Satellite Facilities
The Blessing in Adversity
Why California Must Save its Educational System
Is your Company Stuck in the Muck?
Columns
Commentary . . . . . . . . . . . . . . ....... · · · · · · · · .... 2 & 13
Management . . . . ............. · · · · · · · · · · · · · · · · · · 7 & 33
Sales . . . . . . . …
May 2009, Inland Empire Business Journal
May 2009, Inland Empire Business Journal
Inland Empire Business Journal
Columns
Management……………………………………………………… 7 & 16
Motivation…………………………………………………………8 & 15
Investment and Finance ……………………………………………9
The Lists
Environmental Companies Serving the Inland Empire…10
Independent Banks Serving the Inland Empire…………13
Employment Services/Agencies... ……………. . . . . . . . . . 14
Law Firms……………………………………....……….. . 19
Dental Plans ..... ............... …………………………………37
Commentary………………………………………………………12
Computer …………………………………………………………18
Inland Empire People and Events .......………………………… 26
Restaurant Closures ..... . ………………………………………31
Manager's Bookshelf …………………………………………….38
New Business Lists:
County of San Bernardino ……………………………... 40
County of Riverside ...............……………………………41
Executive Time Out. . . . . …
Collins, Ellen (Fa 176), Manuscripts & Folklife Archives
Collins, Ellen (Fa 176), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 176. Paper: "Finding Folklore in Magazine Ads," written by Ellen Collins for a Western Kentucky University folk studies class. "Parents Magazine" photographs referenced.
April 2009, Inland Empire Business Journal
April 2009, Inland Empire Business Journal
Inland Empire Business Journal
Columns
Executive Notes……………………………….. . . . 3
Commentary ……………………………………... 6 & 7
Close-Up ……………………………………………8
Investments and Finance………………………………9
The Lists:
Top Travel Agencies ......……………………12
Meeting Facilities……………………………16
Visitors and Convention Bureaus……………16
Indian Gaming Facilities. . . . . . . . . . . . . . . . . 11
Management. ..............…………………… . . . . . I 0 & 13
Executive Time Out... . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Computer ........................………………………………17
Real Estate Notes. . . . . . …
The Nutrition Elite: Do Only The Highest Levels Of Caloric Knowledge, Obesity Knowledge, And Motivation Matter In Processing Nutrition Ad Claims And Disclosures?, J. Craig Andrews, Richard G. Netemeyer, Scot Burton
The Nutrition Elite: Do Only The Highest Levels Of Caloric Knowledge, Obesity Knowledge, And Motivation Matter In Processing Nutrition Ad Claims And Disclosures?, J. Craig Andrews, Richard G. Netemeyer, Scot Burton
Marketing Faculty Research and Publications
This study examines the role of the highest levels of caloric knowledge, obesity consequences knowledge, and motivation to search for nutrition information in the processing of relative nutrient content claims in advertisements, such as “half the calories” or “half the fat,” for products relatively high in total calorie levels. After controlling for the impact of demographics, dietary habits, body mass index, relative ad claims and disclosures, perceived weight gain risk, and other variables, the authors find curvilinear (quadratic) effects for caloric knowledge, obesity consequences knowledge, and motivation to search for nutrition information on intent to buy an advertised, high-calorie snack …
March 2009, Inland Empire Business Journal
March 2009, Inland Empire Business Journal
Inland Empire Business Journal
Columns
Sales and Marketing................................7
Executive Notes ......................................8
Investments and Finance..........................9
Real Estate Notes.................................10
Management............................................12 & 26
Commentary/Letters to Editor....................14
The Lists:
MBA/Executive Programs in the Inland Empire.......20
The Top HMOs ........................................25
The Top PPOs..........................................25
Residential Real Estate Brokers................11
Sales ........................................................28
Technology..............................................29
Restaurant Review. ..................................35
Inland Empire People and Events...........37
Manager's Bookshelf .............................38
New Business Lists:
Count) of San Bernardino..................... 40
Count) of Riverside................................41
Executive Time Out................................43
Customer care=cash…………………........7
Real Estate Experts Focus on Challenges in Tough Economy.......10
Rally Your Employees in tough times........12
A Thousand Resumes.................................26
Beyond the basics.......................................28
February 2009, Inland Empire Business Journal
February 2009, Inland Empire Business Journal
Inland Empire Business Journal
Columns
Investments and Finance ........................9
Real Estate Notes..............................10
Management. ....................................11 & 29
Computer...........................................15
Commentary......................................16
The Lists:
Architectural/Engineering Firms............17
Banks in the Inland Empire....................25
Top Commercial/industrial Contractors..............28
Residential Real Estate Builders Serving
the Inland Empire................................................27
Sales/Management .............................................27
Inland Emp1re Quarterly Economic Report.......11
Restaurant Review..............................................35
New Business Lists:
County of San Bernardino.............................40
County of Riverside. ....................................11
Inland empire People and bents….................41
Executive Time Out. ...................................44
A contrarian View........3
The small Business recession Plan “b” ........11
Computer........11
Struggling office Market for 2009........18
How Selfishness Eats Growth........27
Get Your Late-Paying Customers to pay on Time........29
College Of Business Magazine -- Real, Winter 2009, Stephanie Judge
College Of Business Magazine -- Real, Winter 2009, Stephanie Judge
College of Business Magazine -- REAL
Winter 2009 issue
Gratitude Works: Its Impact And The Mediating Role Of Affective Commitment In Driving Positive Outcomes, Randle D. Raggio, Judith Anne Garretson Folse
Gratitude Works: Its Impact And The Mediating Role Of Affective Commitment In Driving Positive Outcomes, Randle D. Raggio, Judith Anne Garretson Folse
Marketing Faculty Publications
After studying the effects of Louisiana’s post-hurricane “thank you” campaigns, the researchers find expressions of gratitude significantly improve perceptions of Louisiana in the midst of its recovery. Through a national survey conducted November 2006, they find that those who saw or heard a thank you advertisement have more positive attitudes toward the state and its people, a greater willingness to pay a premium for its products, services and travel to the state, and spread positive word-of-mouth, thus justifying the use of public funds to support the campaign. The authors investigate the role of participation on the effectiveness of expressions of …
January 2009, Inland Empire Business Journal
January 2009, Inland Empire Business Journal
Inland Empire Business Journal
Columns
The list:
Financial Brokerage Firms Serving the Inland Empire .............. 7
Top Colleges and Universities in the land in the Inland Empire ..............11
Hotel Suites m the Inland Empire ............... 25
Community Colleges in the Inland Empire.............. 28
Investments and Finance......................9
Computer .............................................14
Management .........................................16
Real Estate Notes................................. 17
Sales ...................................................... 27 & 33
Manager's Bookshelf..............................38
New Business Lists:
County of San Bernardino..................... 40
County of Riverside .............................. 41
Inland Empire People and Events .........43
Executive Time Out ...............................44
Increase Your Company’s Profits by becoming a Real-Time Organization..............8
Job Hunting in an economic Crisis......................................12
The Arrival of D-day........................................................14
Public …
Price Dispersion With Directed Search, Gabriele Camera, Cemil Selcuk
Price Dispersion With Directed Search, Gabriele Camera, Cemil Selcuk
Economics Faculty Articles and Research
We present a model that generates empirically plausible price distributions in directed search equilibrium. There are many identical buyers and many identical capacity-constrained sellers who post prices. These prices can be renegotiated to some degree and the outcome depends on the number of buyers who want to purchase the good. In equilibrium all sellers post the same price, demand is randomly distributed, and there is sale price dispersion. Prices and distributions depend on market tightness and on the properties of renegotiation outcomes. In a labor market context, the model generates a strong empirical prediction. If workers can renegotiate the posted …
Advertising Connoisseurs: Children's Active Engagement With And Enjoyment Of Television Advertising, Margaret-Anne Lawlor
Advertising Connoisseurs: Children's Active Engagement With And Enjoyment Of Television Advertising, Margaret-Anne Lawlor
Articles
The literature pertaining to advertising and children has tended to focus on how advertising affects children at cognitive, attitudinal and behavioural levels. A key element of the debate has been the extent to which children understand advertising as a mode of commercial communication, and the potential associated outcomes such as advertising scepticism and pester power. This paper adopts a different approach by exploring the extent to which television advertising can constitute a resource for a child's own use and enjoyment. As part of an interpretive study of a group of Irish children aged seven to nine years which explores their …
Message Variables For Effective Advertising Of Corporate Social Responsibility Initiatives: Results Of An Experimental Design, Alan Pomering, Lester W. Johnson, Gary Noble
Message Variables For Effective Advertising Of Corporate Social Responsibility Initiatives: Results Of An Experimental Design, Alan Pomering, Lester W. Johnson, Gary Noble
Faculty of Commerce - Papers (Archive)
Stakeholders increasingly expect firms to consider their social and environmental impacts as well as their economic impacts, and address their corporate social responsibility (CSR). One stakeholder group, consumers, report they want to be informed of how firms do this, and use this information when purchasing. This paper reports on an investigation of two message variables believed necessary for effective advertising about CSR initiatives, social topic information and social impact specificity. We manipulated each of these variables at three levels for an unfamiliar retail bank brand engaging with the social issue of the arms trade. While social topic information was found …