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Full-Text Articles in Business
December 2005, Inland Empire Business Journal
December 2005, Inland Empire Business Journal
Inland Empire Business Journal
Amtec Communications Teams up With Cymphonix
4 Ways to Increase Sales---Is your Marketing Pumping iron?
World Trade: A Mall for Global Manufactures
Office and Industrial Markets Poised for Sold Growth
Close-up
Corporate Profile
Investment and Finance
Commentary
World Trade
The List:
Chambers of Commerce
Business Brokerage Firms Serving in the Inland Empire
Fleet Automotive Dealership in the Inland Empire
Managing
Computers/ Technology
Real Estate Notes
Managers Bookshelf
New Business List:
County of San Bernardino
County of Riverside
Executive Time out
November 2005, Inland Empire Business Journal
November 2005, Inland Empire Business Journal
Inland Empire Business Journal
Close-up
The Number one Soft Drink Maker in the Inland Maker
Corporate Profile
The Lists: Commercial Building Developers
Investments & Finance
Letters to the Editor
Commentary
Executive Notes
OK, So the Phone is Ringing
The Lists: Fastest Growing Companies in the Inland Empire
The Lists: Title Companies in the Inland Empire
Hazardous to Our Health
Health Issues
Malpractice Maladies
The Lists: Mortgage Lenders
Computers/Technology
New Solar Energy Project Coming Soon to the Mojave Desert
The Lists: Commercial Real Estate Brokers Serving the Inland Empire
Commercial Real Estate Brokers Serving the Inland Empire
New Business Lists: Real Estate Notes
New Business …
September 2005, Inland Empire Business Journal
September 2005, Inland Empire Business Journal
Inland Empire Business Journal
News and Features
High Praise for Palm Springs Convention Center Expansion 1
A Family and Their Family Restaurant 7
Ambryx Biotechnology Relocates Corporate Headquarters From Orange County to Riverside's University Research Park 8
What Went Wrong in New Orleans? 10
The Training Track: Four Reasons to Invest In a Great Training Program 30
Columns
Close-up 6
Corporate Profile 7
Inland Empire People 8
Investments & Finance 9
Editorial 10
Commentary/Opinions 11
Executive Notes 12
Computer Technology 13
The Lists; Golf Courses in the Inland Empire 14
Inland Empire's Largest Hotels 20
Banks in the Inland Empire 34
Substance Abuse Programs …
October 2005, Inland Empire Business Journal
October 2005, Inland Empire Business Journal
Inland Empire Business Journal
Two Indian Gaming Casinos Slated for Barstow
Job Market Strongest in Nation
CSI: San Bernardino---Real Facts vs. Myths and Beliefs
Only you can Prevent Identity Theft
Stop Managing and Start Leading
Owning Your Intellectual Property
Close-up
Commentary
Executive Notes
Inland Empire People
Financial
Executive Time Out
Managing
Computers/ Technology
Leadership
Real Estate Notes
Managers Bookshelf
The List:
Wireless Companies in the Inland Mepire
Interconnect/ Telecommunications Firms Serving the Inland Empire
Internet Service Providers Serving the Inland Empire
Copier, Fax and Business Equipment
Retailers in the Inland Empire
Long Distance Companies Serving the Inland Empire
New Business List:
County of San …
August 2005, Inland Empire Business Journal
August 2005, Inland Empire Business Journal
Inland Empire Business Journal
News and Features
Nine Things o Know Before Selecting the Web Host for Your Business 6
Garner Holt: San Bernardino’s Toymaker 7
Market Competition and Recent Reforms Will Keep Bringing Workers’ Comp Rates Down, If Preserved 8
Phishing and Casting 13
Columns
Close-Up 6
Corporate Pro file 7
Investments & Finance 9
Letters to the Editor 10
Opinions 11
Computers/Technology 13
Lists. Top Health Care Medical Clinics’Groups 20
MBA/Executive Programs 22
Environmental Companies 34
Money/ Investments 23
Executive Time Out 26
Managing 27
Managing Bookshelf 39
New Business List: County of San Bernardino 41
New Business List: County of Riverside …
July 2005, Inland Empire Business Journal
July 2005, Inland Empire Business Journal
Inland Empire Business Journal
News and Features
San Bernardino Count)'S Top Teacher 6
Scandia Downs; A Family Affair 7
This Could Happen to You--So It's Always Great to be Proactive 21
World's First Total Marrow Irradiation Procedure Performed at City of Hope Cancer Center 26
My Favorite Small Hotel in the Desert 7
Columns
Close-Up 6
Corporate Profile 7
Inland Empire People 8
Investments & Finance 9
Commentary 10
Credit Unions 11
Computers/Technology 13
Law 14
Negotiations 22
Money/ Investments 23
Lists:
Advertising Agencies in the I.E 16
Staff Leasing Companies 25
Certified Public Accountant Finns 35
Commercial Printers 36
Managing 28
Desert Business …
Child Targeted Tv Advertising And Its Influence On The Child- Parent Purchase Relationship:, Catriona Nash, Serge Basini
Child Targeted Tv Advertising And Its Influence On The Child- Parent Purchase Relationship:, Catriona Nash, Serge Basini
Conference proceedings
Since the 1970s an argument has raged over the influence child targeted advertising has on its young audiences (Lawlor & Prothero 2003). An area of particular interest is the effect of child targeted advertising on the parent-child purchase relationship, commonly referred to as ‘pester-power’. In recent years, harnessing its power has become a Holy Grail for those who believe it to be the key to parent’s purse strings (Harding 2004). Industry spending on advertising to children has significantly increased in the past decade, from $100 million in 1990 to more than $2 billion in 2000 (www.media-awareness.ca). This paper outlines preliminary …
June 2005, Inland Empire Business Journal
June 2005, Inland Empire Business Journal
Inland Empire Business Journal
Corporate Profile 7
Commentary 10
Managing 11
Computers/Technology 13
Law 14
Legislation 15
Executive Time Out 19
Financial Institutions 20
Negotiations 22
Communications 23
Desert Business Journal 30
Lists:
I Savings & Loans 21
Motorcycle Dealers 29
Hospitals 35 & 36
Manager's Bookshelf 39
Restaurant Review 44
Calendar 46
Effects Of Antismoking Advertising-Based Beliefs On Adult Smokers’ Consideration Of Quitting, Richard G. Netemeyer, J. Craig Andrews, Scot Burton
Effects Of Antismoking Advertising-Based Beliefs On Adult Smokers’ Consideration Of Quitting, Richard G. Netemeyer, J. Craig Andrews, Scot Burton
Marketing Faculty Research and Publications
Objectives. We examined whether specific antismoking advertising–based beliefs regarding the addictiveness of smoking, the dangers of environmental tobacco smoke, and the tobacco industry’s use of deceptive advertising practices are associated with adult smokers’ consideration of quitting. We also assessed whether interactions between such beliefs and having children living in the home were associated with consideration of quitting. Methods. We used analyses of smokers’ responses to a telephone survey conducted after completion of the Wisconsin Anti-Tobacco Media Campaign to test hypotheses associated with our study objectives. Results. Results indicated that advertising-based beliefs regarding smoking addictiveness and the dangers of environmental …
The Disruptive Impact Of Attribute Information On The Effectiveness Of Analogies In Print Advertising As A Means To Enhance Consumer Learning Of New Product Benefits, A. Ait El Houssi, K. P. Morel, E. J. Hultink
The Disruptive Impact Of Attribute Information On The Effectiveness Of Analogies In Print Advertising As A Means To Enhance Consumer Learning Of New Product Benefits, A. Ait El Houssi, K. P. Morel, E. J. Hultink
Faculty of Commerce - Papers (Archive)
The presented study had two purposes. First, it pursued to demonstrate that it is more effective to use analogies in advertisements for really new products to increase consumers’ comprehension of the new product’s benefits than not to use analogies. Second, it aimed to test the (counterintuitive) assumption that inclusion of product attribute information in the advertisement in addition to the analogy would actually frustrate benefit comprehension. The results of the experiment showed that advertisements with an analogy lead to greater benefit comprehension than advertisements without an analogy. Further, it is more effective in print advertising in managing consumer learning of …
May 2005, Inland Empire Business Journal
May 2005, Inland Empire Business Journal
Inland Empire Business Journal
News and Features
Workers’ Compo Plan Critics Cry Foul 5
Kelly Space: Measuring the Moon From the Inland Empire? 7
Why Rosie Wilson Is as Bubbly as Her Own Champagne 8
The Mall of Victor Valley 17
Radical Capitalist Ethics 37
Owners, Presidents, Genera; Managers START YOUR ENGINES 38
Columns
Close-Up 6
Corporate Profile 7
Commentary 10
Inland Empire People 8 +16
Investments & Finance 9
Computers/Technology 13
Managing 11, 15
Executive Time Out19
Lists:
Largest Credit Unions 22
Employment Services/Agencies 29,30,31
Law Firms 33,35,36,37
Dental Plans 41
New Business Lists 42 & 43
Manager's Bookshelf 39
Restaurant Review 44 …
Testing For A Synergistic Effect Between Online Publicity And Advertising In An Integrated Marketing Communications Context, Anca C. Micu
Testing For A Synergistic Effect Between Online Publicity And Advertising In An Integrated Marketing Communications Context, Anca C. Micu
WCBT Faculty Publications
This dissertation examined the relationship among four exposure conditions in marketing communications (pure advertising, advertising priming, publicity priming, and pure publicity) that include either advertising or publicity or both. Also, the indirect relationship between brand communication exposure condition and purchase intent was modeled via path analysis. 634 students participated in an online experiment. Repeated measures MANCOVA analysis results indicate that the two synergistic conditions, which included an ad-article or article-ad combination, were more effective in terms of brand communications impact than the pure advertising condition. The pure publicity condition was found to be more effective than any of the other …
April 2005, Inland Empire Business Journal
April 2005, Inland Empire Business Journal
Inland Empire Business Journal
P.O.W.E.R. Leaders Are leaders born or made? 11
Developing a Corporate E-Security Policy 12
Ten Steps to Solving Any Problem 15
Time Evans: The Unforgettable Champlain 16
What Can We Learn From Martha Stewart? 17
W. M. keek Foundation Grant $20 Million 30
The Story Behind the Need for Refinancing of the Pacific Life Open Tennis Tournament 38
Columns
Close-Up 6
Corporate Profile7
Investments & Finance 9
Opinion/Commentary 10
Computers/Technology 13
Managing 15
Inland Empire People 8, 16
Executive Time Out 19
lnternet 34
Desert Business Journal 18
Lists: Airlines Serving the Inland Empire 43
Meeting Facilities 35, 37
Top …
March 2005, Inland Empire Business Journal
March 2005, Inland Empire Business Journal
Inland Empire Business Journal
Managing 14
Inland Empire People 18
Executive Time Out ....19
Marketing 21
Sales 22
Negotiation 23
Entrepreneurship 26
Financial Institutions 29
New Business in County of San Bernardino .36
New Business In County of Riverside 37
Business in the Desert 38
Lists:
The Top HMOs 17
Corporate Housing 39
Residential Real Estate Brokers 45
The Top PPOs 47
Manager's Bookshelf 40
Real Estate Notes 43
Calendar 44
Restaurant Review 46
February 2005, Inland Empire Business Journal
February 2005, Inland Empire Business Journal
Inland Empire Business Journal
Close-Up 6
Corporate Profile 7
Investments and Finance 9
Commentary/Opinion 10
Computers/Technology 13
Managing 15
Getting Organized 17
Inland Empire People 18
Sales 21/22
Resource Directory. 23
Manager's Bookshelf. 40
Executive Notes 41
Lists:
Independent Banks 25
Architectural/Engineering Firms 35
Top Commercial/Industrial Contractors .42
Residential Real Estate Builders 44
Restaurant Review 45
Calendar 46
January 2005, Inland Empire Business Journal
January 2005, Inland Empire Business Journal
Inland Empire Business Journal
Law 8
Investment & Finance 9
Computers/Technology 12
Managing 13
Getting Organized 17
Executive Time Out 19
Inland Empire People 20
Effective Presentations 28
Entrepreneurship 29
Negotiating Sales 34
World Trade 39
Manager's Bookshelf 42
Calendar 44