Business Commons^™

Mobility And Markets: Emerging Outlines Of M-Commerce, Ruby Roy Dholakia, Nikhilesh Dholakia

College of Business Faculty Publications

Mobile commerce—or m-commerce—is characterized by the emerging class of location-based commercial services delivered by a variety of handheld terminals such as mobile phones and palmtop devices. At the Conference on Telecommunications and Information Markets (COTIM)-2001, an international conference held in Karlsruhe, Germany, academic researchers and business practitioners shared their experiences and frameworks about m-commerce. Selected papers based on COTIM-2001 presentations are included in this Special Issue. This paper introduces the preconditions that led to the emergence of m-commerce, the main dimensions of m-commerce that distinguish it from e-commerce, and the key arguments from the contributions on m-commerce in this Special …

December 2004, Inland Empire Business Journal

Inland Empire Business Journal

At Deadline l

Close-Up 6

Corporate Profile 7

Investments and Finance 9

Corner on the Market 16

Getting Organized 17

Inland Empire People 18

I Executive Time Out 19

Inland Empire Bank Results 32

Top Ten Southern California Resorts 33, 34

Executive Notes 37

Chambers of Commerce 38

Manager's Bookshelf 40

Automotive Dealers 43,44,45

Restaurant Review 46

Business Brokerage Firms 47

The Role Of Normative Political Ideology In Consumer Behavior, David Crockett, Melanie Wallendorf

Faculty Publications

This study of African-American consumers living in a large racially segregated midwestern city adds to extant theory on ideology in consumer behavior by considering the role of normative political ideology in provisioning. The specific roles of traditional black liberal and black nationalist political ideologies are discussed. We conclude that normative political ideology is central to understanding shopping as an expression of social and political relations between households confronting attenuated access to goods and services, ranging from housing to food, in a setting stratified by gender, race, and class. Beyond the specifics of this demographic group and setting, we suggest contemporary …

An Examination For The Marketing Strategy Of The World Rally Championship, Sean O'Connor

Masters

In 2000, International Sportsworld Communicators Ltd. (ISC) acquired a ten year exclusive commercial rights agreement for the World Rally Championships. Previously the sport attracted a low level of media exposure. ISC planned to market the WRC with the intention of gaining a top five position as a global sports television brand. The main aim of the present study is to examine the marketing strategy of the WRC by ISC. In particular, this study focuses on the strategies taken to increase the Pan European TV coverage for the WRC. ISC identified television as the priority channel for building audience and the …

November 2004, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Cut Workers Comp Costs 2

Understanding Commercial Leases 8

How to Read and Respond to Your Audience’s Body Language 13

How to Develop a Winning Competitive Strategy 15

An Interview with John P. Calverley 17

Bakersfield’s Business Conference 19

Reduce Sales Resistance 31

Columns

At Deadline 1

Close-Up 6

Corporate Profile 7

Law 8

Investments & Finance 9

Computers/Technology 12

Marketing 13

Managing 14

Corner on the Market 15

Getting Organized 16

Executive Time Out 18

Resource Directory 22

Second Page One 29

Wine 30

Sales 31

Manager’s Bookshelf 36

Employer s Page 37

Human Resource Guide …

October 2004, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

21st Century Medicine Receives Grant of $150,000 1

Community- Bancorp and Cuyamaca Bank Approve Merger 1

Ontario Convention Center 1

Karen Dil Bowerman, Ph.D. 6

Yamamotoyama of America 7

Mistakes Today’s Executives Make 10

How to Build Your Own Championship Team 15

A Review of Oaks of Ojai 16

California Chamber of Commerce 38

Columns

Close-Up 6

Corporate Profile 7

Stocks 8

Letter to the Editor/Commentary . 9

Computers/Technology 12.13

Managing 14

Championship Team Building l5

Executi'e Time Out 16

People in Profile 17

Economic Development 18

Office Technology 20

Resource Directory 23

Marketing and Sales 26 …

September 2004, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Got Golf? 1

Politics and Your Portfolio 1

First Laparoscopicc Donor Nephrectomy Is Performed at ARMC 1

Pomona Host Lions Club Vision Center 3

Survey: U.S. Business Leaders Hiring Expectations on the Rise 3

Mortgage Association Defines Predatory Lending 23

AAF National President Speaks to the Inland Empire Ad Club 31

Columns

Close-Up 6

Corporate Profile 7

Law 8

Investments & Finance 9

Opinions/Commentary 10

Computer/Technology 13

Managing 15

Corner on the Market 16

Getting Organized 17

Inland Empire People 18

Executive Time Out19

SBA Lending 20-21

Resource Directory 24

Financial Institutions 25-29, 32

Second Page 1 …

August 2004, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Close-Up ......................................................... 6

Corporate Profile ................................................ 7

Law ............................................................... 8

Investments & Finance....................................... 9

Opinions/Commentary.................................... 1 0

Environmental. ............................................ 11-15

Corner on the Market ......................................... J6

Getting Organized ............................................. 17

Inland Empire People ........................................ 18

Managing...................................................... 19

Education...................................................... 23

MBA Programs.......................................... 24-26

Financial Institutions .................................... 27-28

Banking ......................................................... 29

Second Page One............................................. 31

Health...................................................... 32-34

Manager's Bookshelf.. ........................................ 44

Computers Technology ....................................... 45

Expansion and Relocation................................. 46

Restaurant Review.......................................... 48

Calendar ......................................................... 50

Agribusiness Sheep Updates - 2004 - Part 1, Mark Dolling, Len Stephens, David Thomanson, Norm Adams, Shimim Liu, Peter Buchman, Mike Paton, Dianne Evans, John Edwards, Scott Champion, Alan Langford, A. C. Schlink, J. C. Greeff, M. E. Ladyman, Kimbal M. S. Curtis, John Stanton, Stuart Adams, Neal Fogarty, Matthew Kelly, James Skerritt, Ian Mcfarland

Sheep Updates

Proceedings of the Agribusiness Sheep Updates - 2004 Forward Dr Mark Dolling Manager, Sheep Industries and Pasture, Department of Agriculture Western Australia Keynotes Australian Wool Innovation Limited DR LEN STEPHENS AUSTRALIAN WOOL INNOVATION LIMITED (AWI) Commercialisation of Sheepmeat Eating Quality Outcomes, David Thomason, General Manger Marketing Meat & livestock Australia Limited PLENARY The Fitness of the Future Merino, Norm Adams and Shimin Liu, CSIRO Livestock Industries Ovine Johne’s Disease – Managing the Disease, Managing the Issues, PETER BUCKMAN, CHIEF VETERINARY OFFICER, DEPARTMENT OF AGRICULTURE WESTERN AUSTRALIA Animal Welfare – Changes in Latitudes Changes in Attitudes, Michael Paton and Dianne Evans, …

July 2004, Inland Empire Business Journal

Inland Empire Business Journal

It's Not your Daddy's Desert Anymore 1

Retail Development Hits Decade High .. . Market Expected to Stay Healthy 1

Inland Empire: Private Sector Doing Fine, Govt. Sector Hurting 1

California Chamber Applauds Signing 3

Be Responsible for Your Own Financial Security 29

Take a Hike! ... at the Aerial Tramway 31

A Walk Through Victoria Gardens 31

Age-related Eye Disease: A Silent Epidemic 32

Consumer Subjectivity In The Age Of Internet: The Radical Concept Of Marketing Control Through Customer Relationship Management, Detlev Zwick, Nikhilesh Dholakia

College of Business Faculty Publications

In this paper, we present a poststructuralist analysis of customer database technology. This approach allows us to regard customer databases as configurations of language that produce new and significant discursive effects. In particular, we focus on the role of databases and related technologies such as customer relationship management (CRM) in the discursive construction of both customers and customer relationships. First, we argue that organizations become the authors of customer identities, using the language of the database to configure customer representation. From this perspective, we can see the radical innovation that the customer database brings to the organizational construction of its …

May 2004, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Lennar Partners Introduces Meridian at the Former March AFB 1

An Eclectic Collection of Historic Memorabilia 1

More than $1,000,000 Distributed at Tribal Donation Ceremony 1

What to do when the media calls 3

Reach Communications Group Wins Four Polaris Awards 11

Morongo Tribe Topping-Out Ceremony Marks Major Milestone 21

Nature Is Nurtured at Flowers for You in Riverside 22

Columns

Close-Up 7

Corporate Profile 8

Commentary 10

Local News 11

Human Resource Guide Supplement 12-13

Computers/Technology 14

Getting Organized 15

Marketing 16

Inland Empire Innovators 17

Education 18

Managing l9-20

In the Interest of Women 22 …

Cultural Contradictions Of The Anytime, Anywhere Economy: Reframing Communication Technology, Nikhilesh Dholakia, Detlev Zwick

College of Business Faculty Publications

Technology-aided ubiquity and instantaneity have emerged as major goals of most information technology providers and of certain classes of users such as “road warriors”. New mobile technologies promise genie-in-a-bottle type near-magical qualities with anytime, anywhere access to information and services. While the complex science, systems, and economics of such technologies receive considerable attention from industry executives and researchers, the social and cultural aspects of these technologies attract less attention. This paper explores the oft-contradictory promises and pitfalls of anytime, anywhere technologies from a cultural standpoint. It makes suggestions for reinterpreting these technologies for greater human good.

April 2004, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Indio Desert Circuit Horse Show 1

Southern California Logistics Airport 1

Economic Forecast Conference 1

Jobs Held Hostage; Action on Worker's Comp Reform 3

Fashion Is Not Just for Your Wardrobe 18

Independent Breed of Businessmen Emerge as Unemployment Lingers 21

Murrieta and Temecula Residents Open UBuildlt's 21

Columns

Close-Up 7

Corporate Profile 8

Law 9

Opinion/Commentary 10

Local News 11

Computers/Technology13

Getting Organized 15

Corner on the Market 16

Education 17

Inland Empire Innovators 18

Managing l9

Faces in Business 20

Small Business Handbook 22-23

Insurance 24

Investments & Finance 25-30

Health 31-32

Commercial Real Estate …

Viking Union Marketing Internship, Rebekah Short

WWU Honors College Senior Projects

An internship is a valuable way for a student to gain experience and build a portfolio. Marketing internships offer a wide variety of opportunities including working at an agency (advertising, media buying, public relations, etc.), working in marketing research, product marketing, and more. I began working in the Viking Union in fall quarter of my junior year at the Information Desk on the 6th floor. When I heard that my supervisor, the Director of Viking Union Operations, was offering in internship in marketing for the Viking Union, I knew that I had found the perfect opportunity.

A fellow marketing student …

How Unilever Hpc-Na Sold Its Employees On The Balanced Scorecard, Bridget Lyons, Andra Gumbus

WCBT Faculty Publications

Unilever Home & Personal Care-North America (HPC-NA) not only takes marketing its products very seriously, but it heavily promotes its balanced scorecard to employees as well. No wonder Unilever HPC-NA successfully designed a unique strategy to communicate awareness of the BSC while encouraging its participation and use. Their experiences should prove valuable to other organizations implementing a balanced scorecard and to those just beginning to formulate a communications approach to internal stakeholders about its role, significance, and use. The Unilever HPC-NA marketing campaign provides an effective strategy that other firms may consider when marketing a balanced scorecard internally. The HPC-NA …

March 2004, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Greek Orthodox Folk Dance and Choral Festival 1

China's Two Faces (Part 2) 1

Tribal Myths and Facts 1

Small Business Owners Optimistic 3

Meetings Resume at City Hall 12

Top Performing Local Printing Company18

California-Nevada Maglev Project 21

Columns

Environmental Focus 6

Close-Up 7

Corporate Profile 8

Law 9

Opinion/Commentary 10

Local News 11-12

Computers/Tfechnology13

Getting Organized .................................................. 1 5

Comer on the Market 16

Education 17-18

Managing 19

City Economics/Demographics .20

Inland Empire Innovators 22

Investments and Finance 23, 27-29

Financial Institutions 24-25

Health 30-31

Desert Business Journal 35

Employer's Page 36

Manager's Bookshelf 43 …

February 2004, Inland Empire Business Journal

Inland Empire Business Journal

Former Secretary of State Madeleine Albright 1

China’s Two Faces 1

CSUSB Hosts Conference with King Saud University 1

5 Tips for Getting Your Merchant Account Approved 11

U.S. Business Leaders Optimistic Regarding Growth 11

Chic-fil-A Spreads Its Wings 21

Vietnam Veteran Day 4th Annual War Dog Remembrance 21

January 2004, Inland Empire Business Journal

Inland Empire Business Journal

Outsourcing and Offshoring 1

Restoring and Improving- Instead of Replacing 1

Former Chief of Staff Pressured by Outgoing Supervisor 1

Claremont Charity Event Builds Picnic Tables 11

CALHFA and Habitat for Humanity 11

P&AB Provides Guide to Japanese PrivaC) Issues 21

HIM to Deal With Harsh Criticism Ways 32

Forging Relationships With Services: The Antecedents That Have An Impact On Behavioural Outcomes In The Life Insurance Industry, Srinivas Durvasula, Steven Lysonski, Subhash Mehta, Buck Peng Tang

Marketing Faculty Research and Publications

The extent to which service quality is linked to satisfaction, value and behavioural outcomes continues to be debated in the literature. This research investigated two models involving the linkages between service quality, satisfaction, perceived value, repurchase intention and willingness to recommend to others. The life insurance industry was chosen as the industry for investigation since it is virtually a pure service with little tangibility and high credence properties. Data were collected in Singapore in response to concerns about broadening understanding of these variables cross-culturally. Results of path analysis indicate that service quality has an indirect relationship with behavioural outcome measures …

Examining The Effects Of Strategic Marketing Initiative And First-Mover Efforts On Market Share Performance, Richard A. Heiens, Larry P. Pleshko, Robert T. Leach

Faculty Publications

No abstract provided.

Online Qualitative Research In The Age Of E-Commerce: Data Sources And Approaches, Nikhilesh Dholakia, Dong Zhang

College of Business Faculty Publications

With the boom in E-commerce, practitioners and researchers are increasingly generating marketing and strategic insights by employing the Internet as an effective new tool for conducting well-established forms of qualitative research (TISCHLER 2004). The potential of Internet as a rich data source and an attractive arena for qualitative research in e-commerce settings—in other words cyberspace as a "field," in the ethnographic sense—has not received adequate attention. This paper explores qualitative research prospects in e-commerce arenas.

URN: urn:nbn:de:0114-fqs0402299

The Causal Ordering Of Key Cross-Functional Relationship Dimensions: A Replication Study Using The Marketing/R&D Relationship, Elias Kyriazis, Graham Massey

Faculty of Commerce - Papers (Archive)

How do working relationships between functional managers develop, and how are they maintained? Does interpersonal trust drive communication, or is communication the building block of interpersonal trust? Massey and Dawes (2002) examined the causal ordering of three key behavioural constructs - communication behaviours, interpersonal trust, and interpersonal conflict in cross-functional relationships between Marketing Managers and Sales Managers. By using three competing models they found evidence that CFRs are built on a foundation of effective communication, specifically, bidirectional communication. This current paper is a replication of their study in the context of the Marketing/R&D relationship during 184 Australian new product development …

Irish Marketing Review, Vol. 17, No. 1 & 2, 2004, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

The Role Of Trust In The Marketing And R&D Interface During The Npd Process: A General Framework, Elias Kyriazis, Janette K. Rowland

Faculty of Commerce - Papers (Archive)

A gap exists in our understanding of the role that "trust" plays within organisations that produce new products. Recent organisational research suggests that trust plays a more significant role in modern organisational structures than previously thought. Trust encourages efficient information sharing, it limits defensive behaviours, encourages citizenship behaviours, it leads to co-operation and teamwork, and encourages collaboration. The NPD literature has traditionally focused on "integration methods" which promote information sharing and interaction amongst participants. Trust has been viewed as a "by product" of these approaches. A framework is proposed which highlights the important role that management play in creating an …

Human Nature: An Economic Perspective, Vernon L. Smith

Economics Faculty Articles and Research

An economist writing on the topic of human nature is surely expected to talk about decision making by narrowly self-interested rational agents.