Business Commons^™

The Digital Engine Model: Generating Leads Through The Application Of Dcm And Inbound Marketing, Kyle A. Huggins, John D. Hansen

Journal of Applied Marketing Theory

Digital Content Marketing (DCM) has become a primary tool for marketers in driving lead generation in today’s digital marketing world. Leading brands are creating and curating content trying to build brand equity and trust, connecting content to consumer action through brand story. And while strong theoretical models of content marketing have been discussed in the marketing literature, like Hollebeek and Macky (2019), there is a dearth of understanding about the application and direct impact of organic digital content strategies on marketing directives. This paper investigates an applied model, called The Digital Engine, which provides instruction on proper inbound marketing techniques …

Predicting The Relationship Between Scarcity And Serendipity Information Toward Impulse Buying Behavior: Hedonic Shopping Values As Moderator Variables, Natasha A. A. Prawira, Sabrina O. Sihombing

ASEAN Marketing Journal

Manuscript type: Research article Research Aims: The purpose of this research is to predict the intervariable relationship between scarcity and serendipity information moderated by hedonic values and their influence towards online impulsive buying behavior. Design/methodology/approach: This research uses a quantitative method and uses non-probability sampling method as the data collection techniques by distributing online questionnaires. There are 330 respondents with the criteria of having made transactions at Shopee in the last three months. The data are analyzed using Structural Equation Modeling (SEM) to test the each of the hypothesis and making the conclusion. Research Findings: This study shows that the …

Spotify Vs. Apple Music, Lexi Gerbino

Backstage Pass

A quick look at the differences of the two biggest music streaming services, Spotify and Apple Music.

Moderating Effect Of The Use Of Ewom On Subjective Norms, Behavioural Control And Religious Tourist Revisit Intention, Ofunre C. Iriobe, Elizabeth O. Abiola-Oke

International Journal of Religious Tourism and Pilgrimage

Religious activities are a common topic of discussion on various platforms and online forums in Nigeria. These online interactions shape opinions and attitudes of tourist to a religious destination. The use of electronic word of mouth has become a factor in influencing behavioural intention. Hence, this study investigated the relationship between the use of eWOM and tourist revisiting intention to a religious destination and the effect of the use of eWOM on the relationship between Subjective Norm, Perceived Behavioural control and Revisit intention of visitors to religious destinations.

The hypotheses for the study was tested using a Hierarchical Regression model. …

A New Look At Nonprofit Online Fundraising: Persuasion Through The Means Of Credibility And Psychological Consistency, Kaytlin Lemier

Journal of Undergraduate Research at Minnesota State University, Mankato

A study was conducted to examine how the persuasive elements of a message contribute to non-profit organizations’ potential to gain financial support. The purpose of the study was to apply theories of persuasion to advance an understanding of the underlying elements relevant to successful fundraising appeals. The two main constructs examined were credibility and psychological consistency. Applied to the context of non-profit fundraising, credibility refers to the judgments granting institutions and/or donors make about the believability of the non-profit organization or its individual representatives, and psychological consistency refers to donors’ internal drive to reduce inconsistencies between their behavior and their …

The Anti-Competitive Music Industry And The Case For Compulsory Licensing In The Digital Distribution Of Music, Ankur Srivastava

Touro Law Review

No abstract provided.

Value Of Online Social Networks From The Perspective Of The User, A.J. Gilbert Silvius, Ruta Kavaliauskaite

Journal of International Technology and Information Management

This paper reports a study on the willingness to pay for the services of online social networks (OSNs). The relevancy of the question is derived from indications that these OSNs are considering charging their users for more advanced services in order to develop from the advertisement-based business model. The value of these OSNs has been studied mainly from the perspective of the advertiser. This paper reports a study into the value of OSNs from the user perspective. More specifically, the study investigated the willingness to pay for the use of the OSNs Facebook, Twitter and LinkedIn, and the factors influencing …

Shopping Context And The Impulsive And Compulsive Buyer, Richard L. Flight, Jarrod Scherle

Atlantic Marketing Journal

Impulsive and compulsive buying are behaviors with unique antecedents and consequences. Each has been studied at length but not in the duel context of offline and online retail environments. This current research examines the interaction of shopping context (online or offline) in relation to impulsive and compulsive buying behaviors. We find evidence that compulsive buying tendency is positively associated with online shopping, while impulse buying tendency is positively associated with offline shopping. The implications of this research suggest that purchasing as a result of compulsive and impulsive buying tendencies vary as a result of the shopping context which includes physical …

The Market For Online Poker, Ingo Fiedler, Ann-Christin Wilcke

UNLV Gaming Research & Review Journal

The recent events of the “Black Friday” – the biggest online poker networks in the USA were shut down – demonstrated the necessity to make decisions about the regulation of online poker. But although online poker is a gold mine of data, until now nobody knows where the players and their money come from. It seems that the knowledge about the online poker market has not been able to keep up with the speed of its evolution in the past years. This paper is the first to shed light on this matter. We use data of 4,591,298 poker identities from …

Public Use Of An Online Advanced Traveler Guidance Information System: Trust In The E-Service And The Agency, Richard Burkhard, Benjamin Schooley

Journal of International Technology and Information Management

Public transit system web sites have become a tool of choice for many citizens to obtain transit route information and to assist with trip planning. For many of these citizens, the web interface has become the only method of communication with the public service agency and the primary method of obtaining information about transit services. This model-based, multi-method study analyzes of data from more than 450 survey respondents and 155 focus group participants, seeks to understand the end user citizen trust experience in their interaction with e-government transit web sites. Results of this e-service study provide useful insights into how …

Can A State Seize An Internet Gambling Website's Domain Name? An Analysis Of The Kentucky Case, Kirk D. Homeyer

UNLV Gaming Law Journal

The newly developed Internet gambling forum has produced myriad legal issues affecting state, federal, and international law. The difficulty in addressing the issues arises from the ubiquity of the Internet. Based on an analysis of the Kentucky Case, this Note argues that a state cannot seize an Internet gambling website’s domain name for violating that state’s laws. First, Kentucky did not have personal jurisdiction over the gambling domain names’ registrars to have authority to seize them. Second, Kentucky’s gambling statute violates the Commerce Clause. Part II provides background to and the facts underlying the Kentucky Case and its procedural …

Investigating The Factors Influencing Customers’ Adoption Of Online Banking In The United Arab Emirates, Samar Mouakket

Journal of International Technology and Information Management

The goal of this paper is to increase the awareness of the exogenous factors that influence customers’ attitude in the United Arab Emirates (UAE) towards online banking in the light of the Technology Acceptance Model (TAM). The study investigates the effect of three exogenous factors namely computer self-efficacy, security issues, and website features on the TAM. The proposed modified TAM model has been tested with a survey sample of 461 which has been distributed among different customers in the UAE. The data has been analyzed using Structural Equation Modeling (SEM) to evaluate the strength of the hypothesized relationships. The results …

Does Web Site Usability Correlate With Web Site Usage?, Charles E. Downing, Chang Liu

Journal of International Technology and Information Management

This study compares usability ratings of Web sites, based on academic research, to actual usage data, from Nielsen Online. This is accomplished by consulting academic usability research, and using those guidelines to rate eight retail Web sites on usability. Then, this study uses “real world” data, the usage data from Nielsen Online, to longitudinally validate the academic findings. Results show that, over time, the calculated usability ratings move in the same direction and in the same magnitude as the usage data.

Usability Investigation Of E-Business Web-Based Forms, Gerald V. Post, Albert Kagan, Betsy Page Sigman

Journal of International Technology and Information Management

Usability on Web sites is critical because almost no training is provided for users on commercial sites. Instead, Web design relies on standards and consistency across sites. Traditional usability results indicated that computer forms should follow paper-based forms. Yet, Web paradigms have evolved that are quite different from paper-based forms. Specifically, this study reveals that users commit fewer errors and prefer simple forms limited to a single concept per screen. This conclusion significantly alters the recommendations for designing business forms.

Drivers And Inhibitors Of Online Donations To Nonprofit Organizations, Horst Treiblmaier, Irene Pollach

Journal of International Technology and Information Management

Despite the overall economic and social importance of nonprofit organizations and the plethora of schol- arly literature on electronic commerce, few authors have combined these two fields to tackle the issue of online donations to nonprofit organizations. In this paper we first present a framework that illustrates several antecedents of online donations. After discussing the descriptive results from two surveys, we compare different user groups regarding their attitudes toward online donations. The results suggest that our scales exhibit sufficient reliability and validity and that the two groups differ significantly. Further- more, we conduct a regression analysis with the cause, trust …

Antecedents And Outcomes Of The Flow Experience: An Empirical Study In The Context Of Online Gaming, Clyde W. Holsapple, Jiming Wu

Journal of International Technology and Information Management

This study uses flow theory and the technology acceptance model (TAM) to provide new insight into the impact of enjoyment, one important dimension of flow, on user satisfaction, user beliefs, and behavioral intention to use. In addition, based on the propositions that knowledge results in an increased ability for activity and that flow is an emotional state of activity, this paper adopts a process view of knowledge to examine the role of knowledge in predicting enjoyment. The foregoing concepts are represented in a nomological network of enjoyment. Associated hypotheses are tested by using questionnaire responses of 253 online game players.

A Framework And Guide For Understanding The Creation Of Consumer Trust, Joseph A. Cazier

Journal of International Technology and Information Management

This paper develops a framework and model for building trust by combining research on the creation of trust with the dimensions of trust: ability, benevolence and integrity. By combining these dimensions in a matrix with the types of trust production based on characteristics, process and institutions, the paper develops a robust 3 x 3 matrix with which to categorize and understand trust production. The framework is developed and analyzed in the light of literature on consumer trust. This framework can help researchers, practitioners and consumers understand trust creation and assist businesses in developing a comprehensive strategy for managing trust.

In Search Of Factors To Online Game Addiction And Its Implications, Yangil Park, Jeng-Chung V. Chen

Journal of International Technology and Information Management

Research has explored online users who are hooked on Internet applications such as chat rooms, web surfing, and interactive games. Online game addiction is one of the problems arisen from the use of the Internet. This study is motivated by a causal connection found from previous research of computer game addiction. The study describes two typical types of online games and looks further into the causes of the addiction by using two main theories. We also propose research hypotheses and discuss possible implications of online game addiction.

An Examination Of Internet Effectiveness For Non-Work Activities, Pruthikrai Mahatanankoon, Tim Klaus, H. Joseph Wen

Journal of International Technology and Information Management

The Internet is frequently used for non-work activities. When used for these purposes, the effectiveness of the Internet in accomplishing these leisure activities becomes an important consideration. Research literature has remained relatively silent in regards to the examination of accomplishing non-work tasks through the Internet. This study uses Davis’ Technology Acceptance Model (TAM) as a basis to predict different types of common user web activities—entertainment, communicating, and information searching. Using Structured Equation Modeling, this paper examines the effectiveness of the Internet in accomplishing non-work activities. In this study, the overall analysis of the survey data suggests that perceived ease of …

Corporate Blogs Of 40 Fortune 500 Companies: Distribution, Categorization And Characteristics, Shaoyi He, Jake Zhu

Journal of International Technology and Information Management

This paper studies corporate blogs as virtual communities, focusing on the distribution, categorization and characteristics of 40 Fortune 500 Companies’ blogs. Firstly, the 40 corporate blogs were classified by industries to see which industries are active advocates of corporate blogs. Secondly, the 40 corporate blogs were first grouped in direct competitor clusters and then categorized into four types of virtual communities: 1) Community of interest, 2) Goal-oriented community of interest, 3) Learner’s community, and 4) Community of practice. Thirdly, eight common elements were identified and compared for each of the 40 corporate blogs to find out their major characteristics. Finally, …

Sellers In Online Auction Markets: Introducing A Feedback-Based Classification, Radha Appan, Zhangxi Lin

Journal of International Technology and Information Management

Trading in the online consumer-to-consumer (C2C) auction market necessitates buyers and sellers to engage in transactions with anonymous counterparts. The sequence of paying first and then taking delivery introduces a great amount of risk for potential buyers. In order to assist buyers in dealing with this risk, online auction markets (OAMs) are employing reputation-scoring systems and traders can be classified in terms of their online reputation scores. A review of the literature suggests a conspicuous absence of the study on any standard classification of sellers in OAMs. Lack of such a classification hinders systematic research and theory development. Therefore, a …

The Effects Of Personal Innovativeness , Perceived Risk , And Computer Self -Efficacy On Online Purchasing Intent, Randall J. Boyle, Cynthia P. Ruppel

Journal of International Technology and Information Management

The rapid growth of e-commerce makes it important for the success of companies to understand both the factors that facilitate and are barriers to these transactions. Therefore, the purpose of this study is to investigate the relationships between perceived Internet risk, personal innovativeness and computer/web self-efficacy, and online purchases intentions as three of these factors. Results indicate that perceived Internet risk, personal innovativeness and computer/web self-efficacy are all strongly related to online purchasing intentions. There is also a strong relationship between computer self- efficacy and personal innovativeness, two of the values-compatibility variables related to intention to purchase on-line. Suggestions for …

Online Privacy Policies: An Assessment Of The Fortune Global 100, Randy Ryker, M. Khurrum S. Bhutta

Journal of International Technology and Information Management

Both industry leaders and government officials around the globe are struggling with how to address online privacy. One solution suggested by both groups within the United States is for companies to voluntarily comply with the fair information practices of Notice, Choice, Access, and Security. A content analysis of the online privacy policies of the firms in the Fortune Global 100 was conducted to determine the extent to which the most successful global companies comply with fair information practices. The results indicate that 1.2% fully complies, 87.2% partially comply and 11.6% fail to comply with one or more fair information practice.

Non-Response Error Within Internet Surveys: A Cautionary Note, Carl S. Bozman, Donald E. Stem Jr

Journal of International Technology and Information Management

The use of the internet as a method to conduct survey research has expanded rapidly over the past decade. High speeds of response and lower expenses have driven this rapid growth. Relatively low response rates, however, suggest online surveys may be compromised by high levels of non-sampling error. This paper examines a major component of non-sampling error and the consequences that may be associated with internet survey non-response. Known population parameters are compared to point estimates from a census as well as a random sample of non-respondents in order to provide insight on the magnitude and direction of non- response …

Building Relationships That Last: Integrating Public Relations Into Web Design, Richard V. Mccarthy, Jay E. Aronson, Robert Petrausch

Journal of International Technology and Information Management

This paper explores the relationship between web site design, public relations strategy, and a consumer’s intention to return to a web site. This relationship is defined through a model that explores the influence of information satisfaction, particularly when the web site design is congruent with the consumer’s expectations. The public relations dimension extends the consumer web site design model by interjecting a long-term focus on relationship building that organizations will need to make electronic commerce a viable investment in information technology resources. This is significant because it recognizes the importance of developing loyalty and trust online.

Measuring Online Students' Ability To Apply Programming Theory: Are Web Courses Really Working?, Kathryn A. Marold, Wayne Haga

Journal of International Technology and Information Management

As a response to troubling doubts about the success of Web-delivered courses that include problem solving and critical thinking skills, the authors gathered data from two online sections of the CIS Application Programming with Visual Basic course at Metropolitan State College of Denver over two semesters and compared it with the data from classroom sections. T-tests showed a significant difference in the means of student projects and tests that required application of theory learned. All sections of the course used the same syllabus and assignments and were taught by the same instructor. Internet students scored significantly lower in theory portions …

Fee -Based Online Services : Exploring Consumers’ Willingness To Pay, L. Richard Ye, Yue Zhang, Dat-Dao Nguyen, James Chiu

Journal of International Technology and Information Management

Many online service businesses are beginning to charge fees for services that they used to provide for free. It is unclear whether consumers are ready to embrace this practice. This study explores consumer attitudes toward fee-based online services. The results of the study indicate that consumers’ willingness to pay for online services is likely to be influenced by their perceived value of convenience these services provide, and by the extent to which they utilize these services. While consumers appear more willing to pay for services that are qualitatively better than free services, there is also indication that the belief remains …

Online Reverse Auctions: An Overview, Ching-Chung Kuo, Pamela Rogers, Richard E. White

Journal of International Technology and Information Management

Electronic commerce (e-commerce) is the fastest growing area in the U.S. economy with electronic procurement (e-procurement) being a major component, and online reverse auctions (ORAs) have emerged as a key e-procurement tool. Since the mid-1990s, ORAs have been gaining in popularity because of their potentially significant positive impact on the profitability of both the buyers and the sellers. Much has been written about the new purchasing paradigm and numerous stories have been reported recently. This paper is aimed at providing a critical review of ORAs by examining their historical developments, different forms, advantages, and disadvantages. In addition, 10 important factors …