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Articles 1 - 6 of 6
Full-Text Articles in Business
Qualitative Explorations Into Customer Based Brand Equity (Cbbe) For Medical Tourism In India, Diya Guha Roy, Sujoy Bhattacharya, Srabanti Mukherjee
Qualitative Explorations Into Customer Based Brand Equity (Cbbe) For Medical Tourism In India, Diya Guha Roy, Sujoy Bhattacharya, Srabanti Mukherjee
The Qualitative Report
The focus of our research is Customer Based Brand Equity (CBBE) in Indian medical tourism which has gained wider attention world-wide. To be able to operationalize CBBE (brand equity) for medical tourism scale development, we generated items for such a scale through content analysis. The research questions for this study were (a) What are the dimensions for a brand equity scale for medical tourism considering social, economic, and market influences? (b) How is culture along with an economic indicator such as infrastructure/superstructure relevant in the context of CBBE for medical tourism? and (c) To what extent does the content analysis …
Immigrant Entrepreneurship: An Account Of The Korean Experience, Wallace T.F Taylor
Immigrant Entrepreneurship: An Account Of The Korean Experience, Wallace T.F Taylor
Engaged Management ReView
This research account reports conclusions from a small group of interviews done with Korean-American entrepreneurs located in three ethnic enclaves near Atlanta, GA. The purpose of this research is to further knowledge in immigrant entrepreneurship. Methodology comprised seven one-hour interviews conducted with first generation business owners (one male and six female) in three enclaves in Atlanta. The research used qualitative design and focused on answering three important questions: How do Korean entrepreneurs discover and exploit opportunities to develop business, how does this sample describe their experiences in the studied enclaves, and how might espoused cultural traits and business skills affect …
How To Build A Robust Provider Improvement Partnership Program To Enhance Patient Experience – A Case Study, Venkat Iyer, Pamela Prissel, Karee Munson, Jennifer Eide, Rebecca Brustad, Nickie Kranz, Lukas P. Madson, Beverly Frase
How To Build A Robust Provider Improvement Partnership Program To Enhance Patient Experience – A Case Study, Venkat Iyer, Pamela Prissel, Karee Munson, Jennifer Eide, Rebecca Brustad, Nickie Kranz, Lukas P. Madson, Beverly Frase
Patient Experience Journal
Patient experience is emerging as a key differentiating factor in patients’ choice of healthcare system. Many healthcare organizations are attempting to improve their patient experience by data-driven, patient-centered initiatives. This involves engaging all staff along all the contact points of a patient’s journey in healthcare. Perhaps, the physicians or care providers are most important link in this chain but also the most challenging to engage in improvement efforts. Most healthcare organizations have some training or workshops to educate providers on communication skills and other tools to enhance patient experience. However, there seems to a paucity of a standardized approach or …
The Characteristics Of Effective Leadership Perceptions Among Immigrants From The Former Soviet Union In Israel, Alexander Zibenberg
The Characteristics Of Effective Leadership Perceptions Among Immigrants From The Former Soviet Union In Israel, Alexander Zibenberg
Organization Management Journal
The study focuses on the changing of perceptions of effective leadership in organizations as a result of transition from one culture to another. The sample consisted of groups of 132 immigrants and 189 native Israelis. First, the research compares perceptions of effective leadership among Israeli natives with those of immigrants to Israel from the former Soviet Union. Then the study shows that some perceptions of the 1.5 generations of immigrants are more similar to those of native Israelis than to perceptions of the first-generation immigrants. The results indicate that the process of acculturation does not have an identical effect on …
Fine-Tuning Brand Endorsements: Exploring Race-Sport Fit With Athlete Endorsers, Youngmin Yoon, Jun Woo Kim, Mar Magnusen, Michael Sagas
Fine-Tuning Brand Endorsements: Exploring Race-Sport Fit With Athlete Endorsers, Youngmin Yoon, Jun Woo Kim, Mar Magnusen, Michael Sagas
Journal of Applied Sport Management
The present study examines the effect of an athlete endorser’s race-sport fit in the decision-making process of athlete endorsed product selection. The results of this study reveal that the race of athlete endorsers can influence endorsement strategies depending on the sport associated with the athlete endorser. Perceived race-sport fit was also a key factor in creating both positive sport consumer attitudes and increased purchase intentions toward an athlete endorsed product. The findings of this study should be beneficial to athletes and sport business professionals when considering endorsement strategies for sport-related products and brands. Subscribe to JASM
An Examination Of The Impact Of Gender And Culture On Facebook Privacy And Trust In Guam, Sathasivam Mathiyalakan, George Heilman, Kevin K.W. Ho, Wai Law
An Examination Of The Impact Of Gender And Culture On Facebook Privacy And Trust In Guam, Sathasivam Mathiyalakan, George Heilman, Kevin K.W. Ho, Wai Law
Journal of International Technology and Information Management
Facebook, the world’s largest social network, allows users to develop a profile containing personal information. Users may choose privacy settings to control information access, but improper settings risk personal exposure. Several US studies examining gender differences in privacy management found that females have more privacy concerns. This study investigates gender differences in Facebook privacy settings among college students in Guam, a US territory whose ethnicity and culture differ from mainland US. Results show that neither gender trusts Facebook nor feels Facebook protects them. Significant differences in number and type of privacy settings indicate females are more security conscious. Gender differences …