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Full-Text Articles in Business

Marketing Strategies Of Mobile Game Application Entrepreneurs, Talaya C. Waller, Robert J. Hockin, Gina S. Smith Jan 2017

Marketing Strategies Of Mobile Game Application Entrepreneurs, Talaya C. Waller, Robert J. Hockin, Gina S. Smith

International Journal of Applied Management and Technology

Mobile game application entrepreneurs can offer many benefits to the U.S. economy; however, 80% of the entrepreneurs in this study stated that marketing their mobile applications was a major business challenge. Based on Schumpeter’s theory of economic development and new value creation of technological innovation, the purpose of this phenomenological study was to explore the strategies that entrepreneurs have used to market their mobile game application development businesses successfully. Twenty mobile game application entrepreneurs from northern California, who successfully sustained their businesses for 3 or more years, completed semistructured interviews. Moustakas' modified van Kaam method was used and included coding …


A Case Study Exploration Of Strategies To Improve First-Line Supervisor Problem-Solving Abilities In The Retail Supermarket Industry, John E. Jarvis, Irene A. Williams Jan 2017

A Case Study Exploration Of Strategies To Improve First-Line Supervisor Problem-Solving Abilities In The Retail Supermarket Industry, John E. Jarvis, Irene A. Williams

International Journal of Applied Management and Technology

First-line supervisors in U.S. retail organizations are unable to resolve nearly 34% of typical daily customer problems for their organizations. The purpose of this single-case study was to explore the strategies retail supermarket managers have used to improve first-line supervisor problem solving abilities within a retail supermarket company in Winston-Salem, North Carolina. Data were collected from semistructured interviews with four retail store manager participants with a successful record of improving first-line supervisor problem solving abilities. Based on inductive data analysis and methodological triangulation of the data collected, four themes emerged after the data analysis: (a) the importance of communicating expectations …


Effective Employee Engagement In The Workplace, Schrita Osborne, Mohamad S. Hammoud Jan 2017

Effective Employee Engagement In The Workplace, Schrita Osborne, Mohamad S. Hammoud

International Journal of Applied Management and Technology

Disengaged employees typically cost U.S. corporations $350 billion annually. The purpose of this case study was to explore strategies that some communication business leaders use to engage their employees. The target population consisted of four communication business leaders in Jackson, Mississippi, who possessed at least 1 year of successful employee engagement experience. The self-determination theory served as the study’s conceptual framework. Semistructured interviews were conducted, and the participating company’s archived documents were gathered. Patterns were identified through a rigorous process of data familiarization, data coding, and theme development and revision. Interpretations from the data were subjected to member-checking to ensure …


Abusive Supervision Detection As Part Of Venture Capital Due Diligence Of Management, David Blum Jan 2017

Abusive Supervision Detection As Part Of Venture Capital Due Diligence Of Management, David Blum

International Journal of Applied Management and Technology

Abusive supervision (AS) costs U.S. businesses billions of dollars per year in lost productivity, increased absenteeism, and health care costs. To reduce these costs and to enhance the probability of a successful exist, independent venture capitalists (IVCs) need to be aware of the issue of AS among the management team during the due-diligence process. This study addresses a gap in literature related to IVCs being able to detect AS during due-diligence process of the management team. The research question was this: What tools, processes, and methods can IVCs use to detect AS during the due-diligence process of the management team? …


Strategies For Enhancing Small Business Owners' Success Rates, Susan Turner, Al Endres Jan 2017

Strategies For Enhancing Small Business Owners' Success Rates, Susan Turner, Al Endres

International Journal of Applied Management and Technology

Small-business owners represent 99.9% of all U.S. employer firms, employ 48% of the private sector employees, and provide 41.2% of the total U.S. private payroll. However, 50% of new small-business startups fail within the first 5 years of operation. The purpose of this multiple-case study was to explore strategies three small-business coffee shop owners in Duval County, Florida, used to succeed in business beyond 5 years. Three themes emerged from semistructured interviews and methodological triangulation via websites, social media, and site visits: (a) owner networking and designing the business site as a customer networking venue, (b) business plan effectiveness in …


The Ethical Implications Of Plagiarism And Ghostwriting In An Open Society, Patricia I. Fusch, Lawrence R. Ness, Janet M. Booker, Gene E. Fusch Jan 2017

The Ethical Implications Of Plagiarism And Ghostwriting In An Open Society, Patricia I. Fusch, Lawrence R. Ness, Janet M. Booker, Gene E. Fusch

Journal of Sustainable Social Change

Plagiarism is the theft of intellectual property. Plagiarism has been a problem in academic settings and appears to be on the increase, now moving into areas including the medical and scientific fields as well as industry, manufacturing, military, and legal briefs. The ethical implications can have serious consequences for organizations, individuals, and society, resulting in harm being done to others in favor of expediency. In this scholarly essay, the authors explore and discuss the ethical implications of plagiarism and the increase of ghostwriting in a free society through the writings of Kant, Popper, Kostenbaum, Plato, Whedbee, and others. The conclusion …


The Impact Of Monetary Policy On The Equity Market, Simin Hojat, Mohammad Sharifzadeh Jan 2017

The Impact Of Monetary Policy On The Equity Market, Simin Hojat, Mohammad Sharifzadeh

International Journal of Applied Management and Technology

The problem is that prior studies examining the impact of monetary policy instruments on the equity market have produced mixed results. The purpose of this study was to determine the impact of changes in money supply (M2), federal funds rate (FFR), and federal funds futures on the expected rate of returns of publicly traded companies. We developed and tested a multifactor capital asset pricing model and applied regression methodologies suitable for panel data analysis to analyze the data. The multiple regression results showed positive moderation effect of M2, and negative moderation and mediation effects of FFR and federal funds futures …