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Full-Text Articles in Business
How Does A Small Business In Russia Play Its Economic Role?, Liudmila Guzikova
How Does A Small Business In Russia Play Its Economic Role?, Liudmila Guzikova
UBT International Conference
Small business is an integral part of the market economy. The main economic functions usually attributed to small businesses are the following: innovation, combating monopolies and maintain a competitive environment, combating unemployment and creating jobs, increasing income of the general population and, consequently, the expansion of consumer demand, increase the professional activity, the development of entrepreneurial skills, spirit, and traditions as an important institution of civil society, the formation of the middle class as a basis for socio-political stability of the state. The goal of research - on the basis of statistical and factual information to assess the extent to …
Business Framing For Analytics, Beverly Wright
Business Framing For Analytics, Beverly Wright
Atlantic Marketing Association Proceedings
Both the academic and business practitioner communities are faced with the challenges of discovery, innovation, and constant learning of their field, particularly within the marketing discipline, where content, processes, and even structure are dynamic in nature, with constantly evolving interests and focus. A solid research agenda with excellent analytics to address pertinent business questions is crucial for successfully expanding our understanding of the marketing function.