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Full-Text Articles in Business
Using Marketing Strategies To Advance Millennial Prospects At Credit Unions In Jamaica, Minetta Edwards
Using Marketing Strategies To Advance Millennial Prospects At Credit Unions In Jamaica, Minetta Edwards
Walden Dissertations and Doctoral Studies
Content of marketing strategies not only appeals to consumers based on their demographics and identity but consumers can also respond more positively to marketing strategies that target their purchasing behaviors. The purpose of this qualitative multiple case study was to explore how financial advisors at credit unions in Jamaica are using marketing strategies to advance millennial prospects, in an environment where consumers recognize commercial banks as the dominant institution in the financial industry. The conceptual framework for this study was the sustainability theory, with a direct focus on economic sustainability. The data collection process involved semistructured face-to-face-interviews with 5 financial …
Factors Affecting Employee Persistence In An Online Management Development Certificate Program, Todd D. Chester
Factors Affecting Employee Persistence In An Online Management Development Certificate Program, Todd D. Chester
Walden Dissertations and Doctoral Studies
An important approach to prepare new managers for increased responsibility is participation in online management development programs; however, there is a lack of information about the factors that affect employee completion of these programs. This study addressed how chief executive officers (CEOs) can implement these programs to rapidly develop new managers who are qualified to serve in the leadership roles left behind by many retirees. This qualitative descriptive case study explored employees' perceptions about persistence in an online management development certificate program at a U.S. nonprofit organization. Herzberg's motivation-hygiene theory and Rovai's composite persistence model provided the conceptual framework for …