Business Commons^™

The Function Of Narrative In Leadership: Theoretical Foundations And Empirical Evidence, Michael S. Carriger

WCBT Faculty Publications

This research is focused on the differential impacts of narrative and facts and figures on the understanding of corporate strategy or competitive advantage. In this way a theoretical (philosophical) foundation can be laid for narrative and the understanding of corporate strategy. Additionally, much needed theoretically sound, empirical validation can be offered for the use of narrative and storytelling by leaders within organizations as a means of creating, disseminating,and executing strategy. Employing a model derived from the tension between modern and post-modern thinking about the nature of ideas and concepts a conceptual framework is offered to try to explain the possible …