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Articles 1 - 8 of 8
Full-Text Articles in Business
When Do Political Ideologies Affect Brand Extension Evaluation? The Role Of Analytic Versus Holistic Mindsets, Cristobal Barra
When Do Political Ideologies Affect Brand Extension Evaluation? The Role Of Analytic Versus Holistic Mindsets, Cristobal Barra
Theses and Dissertations
Political ideologies are becoming an important focus of attention in the marketing literature. This research examines the impact of political ideologies on consumers’ evaluation of brand extensions. In a series of six studies, this work shows how, and under what conditions, liberals evaluate brand extensions differently than conservatives. Because liberals are more open to new experiences, and tend to seek novelty, while conservatives show stronger preferences for order, structure, and conventional things, liberals are expected to react more favorably to new stimuli, as in the case of dissimilar brand extensions. However, the effects of political ideologies are dependent on some …
Product And Consumer Characteristics As Moderators Of Consumer Response To Sustainable Products, Kealy Carter
Product And Consumer Characteristics As Moderators Of Consumer Response To Sustainable Products, Kealy Carter
Theses and Dissertations
This dissertation consists of two essays. In both, product sustainability is broadly focused on the environmental and social performance (Luchs et al. 2010) of a product. The first essay explores the role of firm sustainability reputation in behavioral intentions for sustainable products. Additionally, this essay applies construal level theory (Liberman and Trope 1998; Vallacher and Wegner 1985, 1987) and addresses the situation that exists wherein sales of sustainable products produced by firms founded under sustainability principles are more stable than those produced by traditional firms (Clifford and Martin 2011). The second essay introduces a measure of consumer perceived product sustainability …
Three Essays On Consumer Product Returns, Guangzhi Shang
Three Essays On Consumer Product Returns, Guangzhi Shang
Theses and Dissertations
Return policies (aka. money-back-guarantee policies) are frequently offered by retailers such that consumers can bring back the purchased products that do not fit their needs. On the benefit side, consumers perceive these policies as a risk-mitigation service and are willing to pay more for an otherwise identical product. All else being equal, being lenient in its return policy should allow a retailer to enjoy higher sales, which leads to increased revenue. On the cost side, a generous return policy will induce more returns and possibly also late returns. In 2007 alone, U.S. manufacturers and retailers paid more than $100 billion …
Two Essays On Time Perceptions And Patience, Frank May
Two Essays On Time Perceptions And Patience, Frank May
Theses and Dissertations
My dissertation examines how the properties inherent to time can affect perception of wait time and, consequently, patience. Patience, or the willingness to forgo a smaller reward in the present in order to obtain a larger reward in the future, is an important construct in the consumer behavior literature. I focus on how consumers perceive wait time when faced with an intertemporal choice between a smaller-sooner option and a larger-later one (e.g., receive less money earlier vs. more money later). In this type of situation, wait time is standing between the individual and a better option. I argue that the …
Executive Compensation In The Banking Industry And Systemic Risk, Seungho Choi
Executive Compensation In The Banking Industry And Systemic Risk, Seungho Choi
Theses and Dissertations
In this paper, I investigate empirically whether executive compensation structure contributes to the entire systemic risk among 92 firms that highly contribute to systemic risk from 2000 to 2012. Based on Brownlees and Engle (2011) and Acharya, Pedersen, Philippon, and Richardson (2010), I use SRISK and MES as systemic risk measures. Firstly, I find that the ratio of stock options has a positively significant influence on systemic risk. Also, I find weak evidence that the ratio of cash bonus in compensation structure positively related to systemic risk. However, I find no significant evidence that the ratio of stock grants has …
The Effects Of Sharing The Consequences Of Tax Evasion And Regret Salience On Taxpayer Compliance, William Douglas Brink
The Effects Of Sharing The Consequences Of Tax Evasion And Regret Salience On Taxpayer Compliance, William Douglas Brink
Theses and Dissertations
This study examines whether sharing the potential tax savings and risk of penalties associated with tax evasion with another individual and the anticipation of potential regret from an adverse IRS audit affect an individual decision maker's propensity to evade taxes. Research on risky decision making suggests that individuals will be less likely to evade taxes when the benefits and costs of evasion are shared, while research on ethical decision making suggests that individuals will be more likely to evade taxes when the benefits of evasion are shared with another individual. Using experimental data obtained from 147 experienced taxpayers throughout the …
An Experimental Investigation Of Reciprocity And Formal Controls With Labor Market Competition, Michael John Majerczyk
An Experimental Investigation Of Reciprocity And Formal Controls With Labor Market Competition, Michael John Majerczyk
Theses and Dissertations
DISS_abstract> Most experimental research related to agency settings, such as participative budgeting, has examined how formal controls, such as audits and reviews, influence the behavior of managers. Alternatively, a growing literature in managerial accounting examines the effects of using informal social controls. Some of these studies have examined the ability of the gift-exchange model from economics, founded on reciprocity, to function as a suitable control. Within the social context of an experimental labor market, I examine the relationship between the type of control employers implement (i.e., reviews, a formal control versus reciprocity, an informal control) and the amount of budget …
An Analysis Of Convertible Bond Issuance: Design Features, Market Conditions And Private Placement, Ashleigh Poindexter
An Analysis Of Convertible Bond Issuance: Design Features, Market Conditions And Private Placement, Ashleigh Poindexter
Theses and Dissertations
DISS_abstract> Over the last two decades convertible debt issues have been steadily increasing in both frequency and magnitude and several high volume issuance periods. Although convertible debt issuance is inherently influenced by debt and equity market volatilities, the convertible market has been shown to have an independent presence in terms of issuance volume, issue design and market participants.Are concerns of asset substitution, risk uncertainty, or asymmetric information the primary factors in convertible debt design, timing and placement? This paper aims to examine how the design of convertible bonds and the characteristics of convertible issuers shift over time and under different …