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Goal Marketing Research Group: Byu Bookstore Regarding Office Supply Purchasing Behaviors, Bjorn Boyer, Aubri Jones, Justin Norton, Travis Brashears
Goal Marketing Research Group: Byu Bookstore Regarding Office Supply Purchasing Behaviors, Bjorn Boyer, Aubri Jones, Justin Norton, Travis Brashears
Student Works
The purpose of this research project is to find the purchasing trends of BYU department secretaries who purchase office supplies in an effort to increase office supply sales for the BYU Bookstore. To achieve this objective, we will answer the following questions: 1. Where do BYU purchasing agents currently shop to fulfill their office supply needs? 2. What aspects of purchasing are most important to the purchasing agents? For example, factors such as price, convenience, selection, etc. 3. How well does the BYU bookstore fulfill the important criteria that the purchasing agents have? 4. What importance is given to online …
A Study For The Improvement Of The Sellback Program, David Clive, Daniel Harris, Megan Hopkins, Wade Whiting
A Study For The Improvement Of The Sellback Program, David Clive, Daniel Harris, Megan Hopkins, Wade Whiting
Student Works
Our marketing group conducted a research project for the BYU Bookstore to help the company develop a strategy to improve the Textbook Sellback program. After meeting with Tom Hirtzel, the manager of textbook operations for the BYU Bookstore, we determined the basic objectives of the project to be: To understand students' motivation in textbook sellback, To make recommendations of how to increase the number of textbooks sold back to the BYU Bookstore, To gather marketing information on the benefits of having remote locations to sell back textbooks around BYU campus. Marketing research team is comprised of David Clive, Daniel Harris, …
A Complete Market Study For Graduate Student Textbook Bundling, Julie Connell, Tanya Graziano, Kendra Stephenson
A Complete Market Study For Graduate Student Textbook Bundling, Julie Connell, Tanya Graziano, Kendra Stephenson
Student Works
The BYU Bookstore, originally named the Students' Supply Association, was established in 1906. It is ranked nationally in the top five of university bookstores and is one of the largest at 124,000 square feet. For a century, the BYU Bookstore has served students, faculty, and staff by providing them with textbooks, course materials, official BYU clothing and accessories, church products, gifts, music, videos, computers, software, and other specialty items. The Bookstore proposed a marketing research project to Professor Michael Geurts to determine the potential demand and success of textbook bundling for MBA and law students currently attending BYU. The research …
A Study For The Effectiveness Of Advertising In The Daily Universe, Serhiy Dutchak, Matthew Day
A Study For The Effectiveness Of Advertising In The Daily Universe, Serhiy Dutchak, Matthew Day
Student Works
The market study will provide various data showing the effectiveness of these ads, including how often students read the Daily Universe, how often students notice the "Did you know?" ads, what students think about the ads, how students feel the ads would be more effective, and what products and services the students know are at the bookstore. In addition to the effectiveness of the ads, we also will be identifying preferences, opinions, and possible misconceptions the students have that would help the bookstore know how to better market its products and services. DayChak Consulting is comprised of Serhiy Dutchak, Matthew …