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Image Study For Bank Of American Fork: Research Report, Jennifer Holladay, Roger Kerr, Phil Upton-Rowley, Miriam Stelter
Image Study For Bank Of American Fork: Research Report, Jennifer Holladay, Roger Kerr, Phil Upton-Rowley, Miriam Stelter
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Bank of American Fork wishes to facilitate further growth. To achieve this goal, BAF has hired Greg Soter, of Soter Associates Inc., to develop a more aggressive marketing plan. Sorter Associates has asked Stelter Marketeers to discover the community's perception by conducting a comprehensive image study of Bank of American Fork. Three market segments have been the focus of the study; personal account customers, personal account non-customers, and business account customers. The objective has been to determine the perceptions of each market segment. Stelter Marketeers comprised of Jennifer Holladay, Roger Kerr, Phil Upton-Rowley, Miriam Stelter, Dan Weber.