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Organizing Clerical Workers, Richard W. Hurd

Richard W Hurd

[Excerpt] There are two organizing models that are effective among clerical workers. One model is the media-oriented, high-tech type of organizing. AFSCME does this very well; some other unions have also used it effectively. It starts with polling and opinion research on the work force that might be organized. This is followed up by targeted direct mail, telephone banks, radio and TV ads, campaign-specific newspapers and so on. This type of campaign is most appropriate for large public-sector units, especially when the clericals work in multiple locations. It is an important and successful means of organizing, but it has limited …