Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Marketing (3)
- Advertising and Promotion Management (2)
- Arts and Humanities (2)
- Social and Behavioral Sciences (2)
- Agribusiness (1)
-
- Agricultural Education (1)
- Agriculture (1)
- Communication (1)
- E-Commerce (1)
- Environmental Studies (1)
- Fashion Business (1)
- Feminist, Gender, and Sexuality Studies (1)
- Gender, Race, Sexuality, and Ethnicity in Communication (1)
- Journalism Studies (1)
- Life Sciences (1)
- Marine Biology (1)
- Mass Communication (1)
- Music (1)
- Other Music (1)
- Public Relations and Advertising (1)
- Tourism and Travel (1)
- Women's Studies (1)
- Keyword
-
- AGB Alumni Gala (1)
- All-Inclusive Advertising (1)
- Body Image (1)
- Brand Building (1)
- Brand Development (1)
-
- Brand Managment (1)
- Branding (1)
- Cal Poly Agribusiness (1)
- Cal Poly SLO (1)
- Corporate Social Responsibilty (1)
- Cross Promotional Strategies (1)
- Differentiation (1)
- Dove Campaign for Real Beauty (1)
- Experiential Marketing (1)
- Fashion Industry (1)
- Health (1)
- Identity (1)
- Marketing (1)
- Music Industry (1)
- Promotions (1)
- Two-Way Symmetrical Model (1)
Articles 1 - 4 of 4
Full-Text Articles in Business
Marketing Alaskan Seafood: Strategies With Brand Identification, Differentiation, And Promotions, Anna Jacobson
Marketing Alaskan Seafood: Strategies With Brand Identification, Differentiation, And Promotions, Anna Jacobson
Journalism
Everyday the globe experiences changes with food. New methods in growing and harvesting are becoming approved, while others are frowned upon. People care more about where their food comes from than ever before. This research is to explore how Alaska seafood can successfully market their products in an ever-changing world. As challenges present themselves in the industry, opportunities are there as well.
This study sets out to explore marketing strategies for promoting a seafood brand. Through exploring current literature and interviewing experts to obtain data, conclusions will be drawn and analyzed. These findings will help to understand the best practices …
The Dove® Campaign For Real Beauty: What’S Next For Inclusivity?, Kelly Indermill
The Dove® Campaign For Real Beauty: What’S Next For Inclusivity?, Kelly Indermill
Journalism
This study analyzes the Dove Campaign for Real Beauty, examining the brand’s overall implementation of the campaign, as well as its successes and failures. More than ten years after the launch of Dove’s first campaign, the advertising world has greatly evolved. In an ever-changing media world, Dove took the first step towards an attempt at an all-inclusive advertising campaign. This study examines the degree to which Dove’s innovative campaign set the bar for future advertisements. It demonstrates the importance of corporate social responsibility, brand management, inclusivity and the two-way symmetrical communication model.
Video Production For Inaugural Agb Alumni Gala: A Collaborative Project Between The Journalism And Agribusiness Departments, Katheryn Jaymes Mcdermott
Video Production For Inaugural Agb Alumni Gala: A Collaborative Project Between The Journalism And Agribusiness Departments, Katheryn Jaymes Mcdermott
Journalism
This project was designed to provide an overview of the Agribusiness department and its history at Cal Poly. It was designed to be used for purposes having to do with alumni relations. The goal of the project was to describe, through the use of video, the history of the department and its impact on the Agriculture department at Cal Poly. Ultimately the project is intended to demonstrate the history of where the department started, where it is now, and where it is headed in the future.
Consumer Perceptions Of Cross Promotional Strategies: Exploratory Research In The Music And Fashion Industries, Nora E. Heally
Consumer Perceptions Of Cross Promotional Strategies: Exploratory Research In The Music And Fashion Industries, Nora E. Heally
Journalism
The aim of this study was to explore how cross-promotion and experiential marketing influence brand building within the context of the music and fashion industries.
A-B testing was used to collect data on user perception of different design elements on a point-of-purchase web page. The data was analyzed to determine which design elements were most successful in positively influencing purchase intent of the user.
Overall, the participants is this study favored the treatment websites (58% average) to the control websites (42% average). To appeal to the consumer and begin the experiential marketing process for an event, a website should contain …