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A Research On Chinese Visitors' Souvenir Purchase In Shanghai Disney, Wei Wei Jan 2019

A Research On Chinese Visitors' Souvenir Purchase In Shanghai Disney, Wei Wei

ICHRIE Research Reports

Travel marketers have been called upon to better understand tourists’ souvenir purchase behaviors and experience in a fast-emerging world region, China. To dissect contemporary Chinese consumers’ purchase behaviors and experiences, this research explored the motivations, experiences, and behavioral intentions associated with theme park souvenir purchase among Chinese domestic tourists at Shanghai Disneyland Park. A total of 32 personal interviews were conducted. Based on the interviews, this research found that Chinese consumers’ intention to purchase Disney souvenir is influenced by both internal and external motivations. With regards to Chinese consumers’ purchase experience, the majority had a positive experience because of the …


Does Ranking Explain Actual Performance? A Case Of Wef Tourism Competitiveness Report, Mohd Hafiz Hanafiah, Mohamad Abdullah Hemdi, Ismail Ahmad Jan 2019

Does Ranking Explain Actual Performance? A Case Of Wef Tourism Competitiveness Report, Mohd Hafiz Hanafiah, Mohamad Abdullah Hemdi, Ismail Ahmad

ICHRIE Research Reports

A competitive tourism destination should generate tourism revenues. Defining and measuring competitiveness is crucial for a tourism destination, especially to appraise its performance compared to the competitors. The Travel and Tourism Competitiveness Index (TTCI) was developed by the World Economic Forum (WEF) in 2007 as the only tourism competitiveness indicator. The TTCI has been subjected to methodological criticism, such as the arbitrary weighing of variables. Underdeveloped countries are rated lower while the first-world countries are the highest rated tourism destinations in TTCI. Their ranking has been buoyed by their quality infrastructures, but not on tourist motivation to visit their diverse …


Mountains And Marijuana: Motivations Of Visitors To Colorado, Lorraine Taylor Jan 2019

Mountains And Marijuana: Motivations Of Visitors To Colorado, Lorraine Taylor

ICHRIE Research Reports

Legal sales of retail marijuana began in Colorado on January 1, 2014. At this time a new market of marijuana tourists was born. The purpose of this study was to better understand marijuana tourists: their characteristics, behavior, and motivations. Marijuana stores and the tourist destinations where they are located can benefit from targeting this niche market. As more states continue to legalize retail marijuana, this research can be useful in various geographical regions in the US.


The Role Of Fairness, Job Satisfaction, And Co-Worker Cohesiveness In Influencing The Desire For Unionization Among Polish Cooks, Piotr Zientara, Anna Zamojska, Monika Bak Jan 2019

The Role Of Fairness, Job Satisfaction, And Co-Worker Cohesiveness In Influencing The Desire For Unionization Among Polish Cooks, Piotr Zientara, Anna Zamojska, Monika Bak

ICHRIE Research Reports

Hotel work is characterized by long and unsocial shifts, and many hotel employees feel tired, treated unfairly, and dissatisfied with their jobs. There is a high incidence of part-time and temporary employment that translates into low pay, job insecurity, and limited access to training. Hotels in some countries – notably, Poland – are practically without collective representation leaving hotel workers with a weak bargaining position. This study aimed to find out whether hotel employees might be interested in unionization and whether, in the absence of unions in the workplace, staff can count on their co-workers for support and, whether this …


Don’T Make Your Guests Wait On Line, John Gerdes Jr., Betsy Stringham Jan 2019

Don’T Make Your Guests Wait On Line, John Gerdes Jr., Betsy Stringham

ICHRIE Research Reports

This report compares hotel reservation website load times to best practice. Long load times can cause users to abandon websites, resulting in lost revenue. Results from our research indicate load times for hotel reservation websites exceed best practice times for both desktop and mobile devices. Site design must consider load time with competing design requirements.


Tourists, Not Industry Experts, Create Memorable Tourists’ Experiences!, Helena Williams, Jingxue (Jessica) Yuan Jan 2019

Tourists, Not Industry Experts, Create Memorable Tourists’ Experiences!, Helena Williams, Jingxue (Jessica) Yuan

ICHRIE Research Reports

The way we do or think about tourism is changing. Today’s tourists do not want to just look, watch, or relax while traveling. More tourists of all generations and incomes are seeking experiential memorable travel opportunities. The destinations and activities that individual tourists choose are very dependent upon unique interests and personal idiosyncrasies. This research study confirms that the destination selections and subsequent satisfaction that leads to favorable Word-of-Mouth/Mouse (WOMM) marketing depends upon the level of individualized engagement promised to and experienced by the tourists themselves. Businesses and destinations increasingly need to be designed and targeted to individuals who are …


So Just How Satisfied Are Millennials With Their Hotel Experience?, Seunghyun "James" Kim, Jaemin Cha, Arjun Singh, Bonnie Knutson, Forrest Morgeson Jan 2019

So Just How Satisfied Are Millennials With Their Hotel Experience?, Seunghyun "James" Kim, Jaemin Cha, Arjun Singh, Bonnie Knutson, Forrest Morgeson

ICHRIE Research Reports

The millennial generation is emerging as a powerful economic force across all economic segments, including lodging. With millennials being the largest generation of consumers, it is important to understand their satisfaction in important areas across two hotel segments as defined by price. We drew the data from the highly regarded American Customer Satisfaction Index. As this cohort increases in purchasing power, hotel brands are enhancing their offerings to better engage this segment. Thus, in an increasingly competitive lodging sector, it is important to examine drivers that influence this generation’s hotel experience. Our study focused on these drivers in two price …


Effective Hotel Brand Management - Don’T Forget The Role Of Your Employees!, Yao-Chin Wang, Ceridwyn King Jan 2019

Effective Hotel Brand Management - Don’T Forget The Role Of Your Employees!, Yao-Chin Wang, Ceridwyn King

ICHRIE Research Reports

Employees are a vital element of a customer’s hotel experience. Responsible for delivering the differentiated experience reflected in the hotel’s brand, employees are an important brand resource, necessitating brand management adopt an external and internal perspective. This report explains internal brand management and the favorable brand outcomes that result.


How Clean Is The Food We Eat From Street Vendors In Orlando, Florida?, Bendegul Okumus, Sevil Sonmez Jan 2019

How Clean Is The Food We Eat From Street Vendors In Orlando, Florida?, Bendegul Okumus, Sevil Sonmez

ICHRIE Research Reports

Convenience, low cost, and opportunities to experience unique flavors have led to an increase in street food consumption worldwide. There are approximately 117,000 food trucks in the U.S., representing approximately $857 million in sales annually. Some of these food trucks are unlicensed and some truck vendors are unwilling to comply with requirements for food preparation, permits, parking, and inspection processes. Data were collected from food trucks in Orlando, Florida in order to have a clear understanding of risk factors. Food samples were collected from food trucks and analyzed for microbiological contamination. To investigate possible safety risks, 30 different samples were …


Matching Reviewers To Customers: The Role Of Demographics And Preferences In Hotel Online Booking, Cheng Chu Chan, Long W. Lam, Cheris W. C. Chow, Lawrence Hoc Nang Fong, Rob Law Jan 2019

Matching Reviewers To Customers: The Role Of Demographics And Preferences In Hotel Online Booking, Cheng Chu Chan, Long W. Lam, Cheris W. C. Chow, Lawrence Hoc Nang Fong, Rob Law

ICHRIE Research Reports

Travelers can easily refer to online reviews as a source of advice before booking a hotel; however, online reviews are not structured which make gathering useful information uneasy. What if online review sites can prioritize and direct the reviews that are most relevant to the customers and save them a lot of time? The value and usefulness of reviews are affected by the reviewers’ background. This study investigated whether customers tend to value the reviews written by similar people more than those written by dissimilar people. The first experiment showed that positive reviews increased consumers’ intention to book a hotel, …


How To Apply A Strategic Approach To Deliver Legacies From Hosting Mega Sport Events, Tracey J. Dickson Jan 2019

How To Apply A Strategic Approach To Deliver Legacies From Hosting Mega Sport Events, Tracey J. Dickson

ICHRIE Research Reports

In the process of bidding for and organizing mega sport events (e.g., Olympics, Paralympics, and FIFA World Cups), there are many opportunities to leave a legacy for the host communities. The more obvious legacies are new stadiums, better transport, and urban redevelopment. Less obvious legacies are increased sport participation and enhanced volunteering activity. There is little research after the events that demonstrate these legacies. This Research Report is informed by recent research that highlights the lack of strategic planning for legacies. To outline how a host community could increase their chances of delivering legacies after hosting mega sport events this …


Do Part-Time Employees Matter In The Restaurant Industry?, Jangwoo Jo, Hyun-Woo Joung Jan 2019

Do Part-Time Employees Matter In The Restaurant Industry?, Jangwoo Jo, Hyun-Woo Joung

ICHRIE Research Reports

There has been a substantial increase of non-standard work arrangements such as part-time, contingent, and temporary work in the restaurant industry. According to the National Restaurant Association, the overall turnover rate in the restaurant industry was 72.9% in 2016 and this rate has been increasing since 2010. The findings clearly indicated that part-time employees were less satisfied with their current job situations as compared to their counterparts. This study also found that none of the predictors of employee turnover intention in the part-time employee group had any impact on lowering turnover intention, implying that the high turnover intention of part-time …


Comparing Generation Y Hotel Employees In The United States And China, Bonnie Knutson, Miran Kim Jan 2019

Comparing Generation Y Hotel Employees In The United States And China, Bonnie Knutson, Miran Kim

ICHRIE Research Reports

Millennials will represent 75% of the global workforce by 2025. They were born and raised in an era of rapid technological development, better access to education, and growing globalization. They are often characterized as protected by Baby Boomer parents and society. They are technologically-savvy, achievement-oriented, team-oriented, job-hoppers, and focused on life-balance. It is essential to understand their values in term of work attitudes and behaviors. Employees’ commitment to customer service is particularly important in the hotel sector as it results in greater customer satisfaction and loyalty as well as better service quality. We surveyed hotel employees in the United States …


The Examination Of Entertainment Product Performance In Macau, Jian Ming Luo, Chi Fung Lam Jan 2019

The Examination Of Entertainment Product Performance In Macau, Jian Ming Luo, Chi Fung Lam

ICHRIE Research Reports

Macau surpassed Las Vegas as the top gaming destination many years ago. Entertainment is a crucial element in many gambling destinations. Associating entertainment and gambling helped create a more appealing image and package of gambling destination. This study investigated the performance of entertainment products in Macau. This study used convenience sampling to collect 300 usable questionnaires from three tourists’ departure spots. Respondents were asked to evaluate the importance and performance of seven categories of entertainment products. The most important entertainment products were Family Fun and Show. Most people did not think Beauty and Wellness, or Sports and Recreation were important. …