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Full-Text Articles in Business
Effective Green Marketing Strategies On Social Media: Selling Companies And Their Consumers On Investing In Carbon Offsetting And Solar Energy In 2021, Melvin Richard Springer Iv
Effective Green Marketing Strategies On Social Media: Selling Companies And Their Consumers On Investing In Carbon Offsetting And Solar Energy In 2021, Melvin Richard Springer Iv
Honors Theses
In a digital world where consumers and businesses alike care significantly about sustainability and corporate social responsibility (CSR), the success of startup companies hinges on constant, clear, and thoughtful communication. Through my research into successfully marketing such concerns on social media as well as my internship at Clearloop, I discovered some of the best ways to convince both companies and consumers that preserving the planet should be a primary concern for every environmentally conscious company. Companies that ignore their impacts on the environment are synonymous with companies doomed to fail in the 21st century. Clearloop’s model of partnering with …
“Green” Marketing In The Apparel Industry: The Spectrum Of Veracity, Stephanie R. Keane
“Green” Marketing In The Apparel Industry: The Spectrum Of Veracity, Stephanie R. Keane
Honors Theses
Apparel companies’ propensity for manipulation in their marketing of environmental initiatives contributes to immense environmental pollution from petrochemical textile material production. Public scrutiny pressures these businesses to adopt “green” initiatives to avoid losing devoted consumers. In some cases, these initiatives disguise the real operations of a company or claim benignity for the company when this is not the reality. Previous business ethics research analyzed the emergence of “greenwashing” in corporations and thus concluded that corporations market themselves as eco-friendly to portray commodification as sustainable. In the form of case studies, this paper scrutinizes four companies: Zara, Patagonia, Lululemon, and Pact. …
Catching Companies Who Refuse To Go Green Red-Handed, Wylee Mcgreevy
Catching Companies Who Refuse To Go Green Red-Handed, Wylee Mcgreevy
Honors Theses
Recycling, planting trees, and bringing your own bags to the grocery store are some of the activities people regularly think about when it comes to sustainability. In the grand scheme of life, how much difference can one person make? What if there were stricter standards for corporations which accounted for their emission of pollutants? Environmental Accounting is a branch of accounting that is progressively gaining popularity and has the potential to redefine the standards of sustainability for companies. With integration of past proposals for a carbon tax and a cap and trade system, a new proposal could be formed that …
Businesses Going Green: An Analysis Of The Factors That Motivate Firms To Adopt Environmentally Friendly Practices, Emma Currin
Businesses Going Green: An Analysis Of The Factors That Motivate Firms To Adopt Environmentally Friendly Practices, Emma Currin
Honors Theses
The purpose of this analysis is not to degrade environmentally friendly efforts by firms, but rather to explore their motivations for adopting such sustainable initiatives. Current research would suggest that businesses are motivated to adopt environmentally friendly practices by a combination of legal requirements, corporate social responsibility, and gaining some sort of businesses advantage such as reduced costs, increased market share, and similar financial benefits. Determining what it is that contributes to a firm's decision making process can have several positive implications. It may help a firm to better address the changing needs of an evolving society, the government to …