Business Commons^™

The Stigma Against Tattoos In The Workplace: San Francisco Versus Kalamazoo Area, Sarah Wroblewski

Honors Theses

Tattooing is becoming a popular way for individuals, especially young adults, to express themselves. This causes a problem with the hiring process for many companies that have policies against tattoos. The following thesis is a creative representation of the stigma against tattoos in the workplace. This thesis looks at how tattoos change perceptions of employability in the Kalamazoo and San Francisco areas. This topic is portrayed by a 30-inch by 20-inch collage of photographs displaying a variety of different tattoos. There is a total of 55 photographs of tattoos in total, 25 taken in San Francisco and 30 taken in …

Cultivating Cultural Exchange: Improving University Study Abroad Programs, Katherine Crawford

Honors Theses

My affinity for culture, both foreign and domestic, has greatly shaped my life and future career path. As I have been frequently reminded, I did not take the “typical” exchange route. However, I accredit this atypical experience to my passion towards the subject. My first immersive cultural experience occurred during a yearlong, high school, Rotary led exchange to Bourges, France. Simply put, it changed my life. I encountered the culture first hand, accepting a new normal: bisous greetings, daily baguettes, and a well-structured hierarchy. Within six months, I considered myself fluent in the language. I lived with French families, was …

Studying The Effects Of High School Athletics Social Media, Justin Scott

Honors Theses

This research project focuses on high school athletics social media pages and their relevance to high school communication audiences and institutional communication goals.

I conducted two in-depth interviews with school officials from a large Michigan high school, a survey of the high school sports social media followers, and an analysis of data from that high school’s Facebook page.

I was able to determine that seeing social media content from high school athletics pages had a positive relationship with how the school’s quality of social media communication was perceived, intentions to attend athletic events, and an increased awareness of the school’s …

The Effects Of Repealing The Estate Tax And Reducing The Corporate Tax Rate Coupled With A Repatriation Act, Trenton Vanderlende

Honors Theses

Given that significant U.S. federal tax reform is taking place for the first time in over 30 years, this paper examines how changing specific tax provisions may affect the average individual taxpayer as well as the wealthiest 1% of Americans. Three potential federal tax law changes are addressed: repealing the estate tax, reducing the corporate statutory income tax rate, and offering a repatriation holiday for remitting the foreign profits earned by U.S. businesses. These changes are analyzed using publicly available data from U.S. Congressional hearings, the Bureau of Economic Analysis (BEA), and the Internal Revenue Service (IRS). Based on this …

Financial Engineering: Negative Interest Rate Policy And Quantitative Easing As Forms Of Alternative Monetary Policy, Calli A. Farrell

Honors Theses

No abstract provided.

Opportunity Recognition: A Comparative Analysis Of Nascent Student Entrepreneurs And Non-Nascent Students, Daniel C. Glover

Honors Theses

This study investigates differences between undergraduate nascent student entrepreneurs and non-nascent students’ opportunity recognition and entrepreneurial self-efficacy. Four hypotheses were presented and after collecting and analyzing 150 student responses two of the four hypotheses were partially or fully supported. Results showed that nascent student entrepreneurs exhibited higher levels of entrepreneurial self-efficacy than non-nascent students, and that nascent student entrepreneurs exhibited higher levels of entrepreneurial alertness than non-nascent students, and the difference was significant. However, non-nascent students had higher levels of opportunity recognition. This study supports previous research and adds an important demographic, undergraduate students, to the existing research.

Western Michigan University Bronco Marching Band: Proposed Fundraising Plan, Elizabeth Mena

Honors Theses

The Bronco Marching Band first began in 1915 as a men's only music ensemble, which played mainly seated concerts. After a brief hiatus due to a drop in membership because of the First World War, the band was listed as a student organization again in 1920. Since then it has consistently performed at community and University events. The band, now open to all students, has seen two world wars and multiple school name changes, soon approaches its 100th consecutive year. The band is known for its excellent and entertaining performances and unwavering support for the University and its athletic teams. …

Do Environmentally Friendly Companies Outperform Environmentally Unfriendly Companies In Financial Markets? An Analysis Of Financial Performance & Corporate Social Responsibility, Katherine E. Quinlan

Honors Theses

Over the last century, the ideology regarding the relationship between humans and the natural world has shifted from a period of major exploitation to a time of conservation and appreciation. Recent catastrophic events such as Hurricane Katrina in 2005, a result of sea level rise and wetland degradation, have really opened the public's eyes to the negative impacts that humans have on the environment, and what will come if we do not change our ways. Implementing sustainability practices has become a norm, if not a necessity, in the corporate world if companies wish to prosper. Using cross-sectional data from Newsweek's …

Fair Labor Practices: Are Workers Truly Protected?, Xiaofei Xie

Honors Theses

Private businesses often claim that they employ fair labor practices and care about employees' well being. However, firms may face contradictory situations since fair labor practices can result in cost increases and lower profit. In this thesis, I examine historic and contemporary workers’ conditions and fair labor practices. Workers’ conditions during the Industrial Revolution and the basis of relevant Marxist theories are examined. Contemporary labor practices are also examined and a secondary analysis of data on worker attitudes in two major companies is conducted. Results and discussion suggest that although progresses in worker conditions have been made, there still needs …

Religious Commitment, Job Satisfaction, And Social Acceptability Among Religious Groups, Kathryn E. Dozier

Honors Theses

This study seeks to develop a better understanding of the relationships between religious commitment, social support, and job satisfaction. This research specifically investigated the correlations between religious commitment and social support, religious commitment and job satisfaction, and social support and job satisfaction. After surveying undergraduate students from a southern university, there was no statistical evidence supporting the idea that the indicated combinations contributed to job satisfaction. The research did demonstrate, however, a correlation between religious commitment and social support. In addition, groups were tested for significant differences in levels of religious commitment, social support, and job satisfaction; the groups based …

The Implications Of Rising Turnover And Voluntary Turnover Within The Federal Government, Laura E. Kirkman

Honors Theses

Human Resources (HR) is a dynamic, changing, and vital part of every business whether commercial or governmental. HR is also often left to deal with voluntary turnover and the difficulties it brings. This study focuses on the implications of rising turnover/voluntary turnover within the federal government. The aim of this study was to analyze the data collected by the United States Office of Personnel Management (OPM) to determine the connections between turnover/voluntary turnover and demographic factors, workplace satisfaction factors, and organizational/relational factors within the federal government. This analysis examined the Fed Scope data from 2011 through 2016, and employee surveys …

The Sustainable Future Of The Modern Fashion Industry, Zhanna Kutsenkova

Honors Theses

Sustainable fashion is a recent movement within the fashion industry that aims to reduce textile waste and environmental depletion while increasing ethical treatment of workers; the goal is to slow down the global production and consumption process in order to form an industry that will be more sustainable in the long run. Along with the development of more socially and eco-conscious production and marketing practices, there is still room for the sustainable fashion movement to grow beyond its current scope. With the support of growing information networks and brand transparency consumers will be better equipped than ever before to make …

The Internal Revenue Code: A Burden For Taxpayers Or An Instrument For Social Change?, Heather N. Murray

Honors Theses

Social engineering in the tax code has been evident from the beginning of the U.S. tax history. Today, it is as much as ever a part of the fabric of the tax codification, but there is very little research that investigates 1) how social engineering plays a role in the creation of new tax law, and 2) whether tax law is effective in altering taxpayer behavior. This paper streamlines the history of social engineering in the most popular revenue-reducing measures and analyzes how they've affected the U.S. taxpayer, with notes on future policy implications.

The Magic Behind The Magic: Discovering Why The Walt Disney Company Is So Successful, Chloe Becker

Honors Theses

One might not realize the empire standing behind the brand name “Disney” and what has gone into the creation of such a multifaceted business model that is leading the industry. While Disney, officially called The Walt Disney Company, has hand-crafted every element of the magical experiences and creations they put forward, there is an underlying business model and leadership skill-set that has brought the company ahead of the rest. It is within the social sciences that we can focus on this model and how it affects the rest of the film and mass media companies who strive to mimic the …

The Entrepreneurial Philanthropist: Can It B?, Abby M. Kinnard

Honors Theses

The corporate culture is constantly shifting and with change comes the need to reexamine the priorities of a company. Social responsibility is no optional for companies and with the help of Benefit Corporations and B Corps the Entrepreneurial Philanthropist can be.

Sustainability Of Direct Sellers In Marketing, Ashten N. Holloway

Honors Theses

This paper examines the characteristics of people who are a good fit for a career in direct selling marketing as well as the characteristics of those who are not. It is also an examination of the motivations to join direct selling and the different levels of “success” that some may find in their careers as direct sellers. Some of the motivators for success came from emotional drives while some were situational. Analysis of the questionnaires given to each participant led to the discovery of three common determinants of what does make a successful direct seller and four determinants of characteristics …

I Love My Team! Factors Leading To Relationship Formation With A Sports Team, Carly L. Odom

Honors Theses

The sports industry is highly profitable, with a large and diverse fan base. Many people claim to be loyal to different teams, but what moves a more ‘casual fan’ to the team ‘fanatic’ status? Prior research in sports marketing focuses on elements such as geography and family history, while general marketing research considers the impact of behavioral and emotional loyalty (Chaudhuri and Holbrook, 2001). This focus on strict loyalty can, however, be limiting. Examining the factors within the larger relationship context gives us more insight into extreme fans (Pimentel & Reynolds, 2004), as well as the more casual fan. Prior …

Green Marketing Effects On The Consumer, Alice O. Townsend

Honors Theses

The purpose of this study is to gauge the influence of green marketing efforts directed at the consumer. Green marketing is a marketing strategy used by businesses that emphasizes the environmental improvements a company has implemented. Green marketing is not a new concept but it is one that is still relevant to consumers and companies alike as concern for the environment continues to grow. This particular study looks at a relatively new frontier for green marketing in how it appears on social media by testing brand perception and purchase intent of an environmentally conscientious social media post by a consumer …

Social Media Transformation Of Human Resource Management, Lavita A. Williams

Honors Theses

Social media is rapidly transforming the way individuals interact in the real world day by day in the workforce. This research focuses on how social media effects human resource management (HRM) in areas of recruitment, selection, retention, and termination. Through a SurveyMonkey information was gathered from human resource professionals primarily in the southeastern region and throughout the United States. Human resource managers where asked about the advantages and disadvantages of using social media such as Facebook, LinkedIn, and Twitter in areas of recruitment, selection, and termination. The results, illustrated that there were many advantages when using social media sites in …

Ifrs In Higher Education: An Exploratory Study, Joshua A. Kalifeh

Honors Theses

Globalization of capital markets and technological advances enhancing global communications has led to the need for a set of international accounting standards. Comparability among financial statements prepared by numerous accounting standards depending upon the regulations of the country in which these statements are prepared is seriously impaired. Accordingly, serious convergence efforts have been made for the last few decades. Accordingly, higher education in the United States must reflect these changes in accounting curriculum available to students entering this environment. This exploratory study presents evidence that progress is being made in institutions. The progress, however, is not spread equally among the …

Comprehensive Overview Of Exchange Traded Funds, Their Place In Portfolio Construction, And A Short Term “Scale In” Investment Strategy, Samuel Lewis Bonnie

Honors Theses

No abstract provided.

Millennial Attraction To Southwest Michigan – Retaining And Attracting Millennial Talent To Our Region’S Companies, Robert Nyhuis

Honors Theses

Businesses in our region and in our country today have a unique opportunity being presented to them. Four generations of employees are walking through the doors of our companies each day. To expect that each generation can be catered to the same would be ignorant for a CEO or manager to believe. It’s common knowledge that this new generation entering the workforce, the millennials, are unlike any other generation to come before in regards to their workplace necessities and demands. Technology, diversity, and flexibility just scratch the surface when it comes to what the millennial generation is looking for when …

Permissions Between Creators And Users: An Investigation Of Particulars In Privacy Policies For Mobile Apps, Abbigail Griffith

Honors Theses

Mobile apps create a space for users to share information with other users and, in doing so, the creators of the applications. Generally, the greater amount of sharing information that occurs between users and creators enhances the experience of the apps for both parties. However, the extent to which mobile apps use this information can cause concerns with users about privacy due to the unknown practices of mobile apps relevant to data collection, data sharing, and data storage.

Documents, such as privacy policies, exist in attempts to moderate these concerns. Additionally, mobile apps offer in-app features for the same reasons. …

How To Plan, Budget, Write, And Implement A Student Sustainability Grant, Annalisa Wilder

Honors Theses

The Student Sustainability Grant program was created to give students valuable grant writing experience and to promote a culture of sustainability on Western Michigan University’s campus. Despite the enormous opportunity that this program provides, few students apply for the grants with their sustainable ideas. Even fewer students are able to fully complete the projects, research, and initiatives that receive funding. In order to help increase the number of grants that are fully implemented and to provide students interested in writing a grant with a useful resource, this guide was created. This ‘how-to manual’ provides an undergraduate student’s perspective on the …

Shopping With Strangers: Grocery Shopping Behaviors Of Generation Z, Madelyn Olsen

Honors Theses

Marketers frequently segment different populations by generation to target their products more efficiently. Each generation has its own characteristics and behaviors. Marketers use these characteristics and behaviors to improve ways to get consumers’ attention, increase interactions with brands, and increase purchase of products and services.

In a rapidly changing world, these generations are becoming increasingly visible and identifiable due to the integration of technology and social media into daily life. The generation that this study focuses on is called Generation Z. Generation Z has not been fully identified yet because their group is still emerging. Researchers have found it difficult …

Kalamazoo Wings Student Participation Campaign, Kelly Hughes

Honors Theses

This public relations campaign is to increase participation of Western Michigan University students at Kalamazoo Wings hockey games. The *millennial audience represents 25-30% of many professional sports teams’ overall revenue base (Fisher 2015). Western Michigan University students have low participation at Kalamazoo Wings hockey games since they do not even make up 1% of the fans that attend Kalamazoo Wings games. The campaign goal is to increase participation of Western Michigan University students at Kalamazoo Wings hockey games by 25% by May 2018. *Millennial: A person reaching young adulthood in the early 21st century.

My research has indicated that the …

Treat Transparency, Amanda Van Giesen

Honors Theses

Snacking is Growing at an Alarming Rate

As modern lifestyles change, and consumers grow ever busier, snacking is becoming a more important part of the traditional consumer’s schedule. According to Nielsen, global consumers spent roughly $374 billion dollars on snack foods between the years of 2014 and 2015 (Nielsen, 2014).

Why Students?

With college students potentially becoming customers as they begin to make their own purchase decisions, an analysis of this group and their relationships with snacks is key for manufacturers. According to my study, 73.5% of survey respondents indicated that they have consumed seven or more snacks during the …

Women Leaders In Marketing: Breaking Through The Glass Ceiling, Hallie Green

Honors Theses

Introduction: During my internships I was able to work with and meet women leaders in marketing. Through our discussions I learned that gender roles are still prevalent in large companies today. Many of the women I worked with talked about struggles women face in their career that men do not. There were strong emotions that women did not get equal treatment for their contributions to the company. I was surprised by these statements, especially from seemingly successful women. This thesis will be an exploration of the difficulties professional female marketers face, and the ways women that are starting their career …

Trends In U.S. Tea Imports: 1991-2015, Evan Kennedy

Honors Theses

Tea is the second most popular beverage in the world, and over the past two decades it has experienced a newfound popularity in the United States. Over this time period, ready-to-drink and loose-leaf tea has increased in popularity, whereas tea bags and instant tea declined in popularity. Since the United States produces almost no tea itself, an increase in consumption requires increased imports. Therefore, this paper examines U.S. import trends as a means to begin an examination of consumption. Ten countries (Argentina, Canada, China, Germany, India, Japan, Kenya, Sri Lanka, the United Kingdom, and Vietnam) provide approximately 80% of the …

Western Michigan University’S Department Of Dance Marketing Plan, Cassandra Hartline

Honors Theses

The following report constitutes the formal marketing plan for the department of dance at Western Michigan University. This plan is intended to synthesize all of the marketing related information pertinent to Western’s dance department and provide easy one step access to this material at any time. The other purpose of this plan is to dictate the primary objectives the department is looking to accomplish through implementation of marketing tactics.

The first primary objective includes increasing visibility of the department of dance as a whole to both our primary and secondary target audiences; the second objective is to create innovative marketing …