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Consumers’ Attitudes Of E-Commerce In China, Hongjiang Xu, Xiaowen Zou, Hengshan Wang
Consumers’ Attitudes Of E-Commerce In China, Hongjiang Xu, Xiaowen Zou, Hengshan Wang
Hongjiang Xu
This research studied the problem of B2C and C2Cconsumers’ attitudes towards trust of the businesstransaction process in China by using the“Consumer Attitudes towards Trust in the e-Business Model.” Four factors in the model wereanalyzed, privacy, security, financial institution andtrusted seal. From this analysis, the conclusion onthe consumers’ attitudes was drawn.