Business Commons^™

Mba Capstone Students Focus On Process, People And Technology To Develop Recommendations For Not-Forprofit Organization, Anthony Alduino, Christopher Alonzo, Kendra Beauchamp, Tj Magno, Riksan Stephens, Brian O'Neill

Faculty Works: Business (1973-2022)

In an effort to promote engagement with organizations in the not-for-profit sector, Molloy College’s graduate business program includes an experiential learning component. Prospective graduates of the MBA program are required to complete a rigorous Capstone course, through which students provide consulting services to a not-for-profit organization. Tasked with finding solutions to real problems, the students must apply their cross-disciplinary knowledge and skills to develop a comprehensive proposal for their clients. In one short seven-week semester, class members must form teams with fellow students, meet their clients, assess the problems presented and develop comprehensive proposals. This paper describes the consulting project …

Building Recreational Programs ‘Focusing On What Matters’, Gaëtane Bastien, Dawn Distefano

Faculty Works: Business (1973-2022)

Molloy’s fourteen-week capstone program involves Molloy College students who learn professional skills and much more during the capstone experience. The students work with ‘live’ non-profits located on Long Island and their efforts serve these organizations to jointly move their missions forward toward social good. This semester’s senior project was focused on the developmentally and physically disabled community as well as promoted admirable social responsibility via the collaboration of the assigned organization and the student consulting teams. This project not only was a success from an academic standpoint, but also personally for the students who transformed into well-rounded citizens. Their acquired …

Creating Relationships For Social Good, Nikola Aleksic, Dawn Distefano

Faculty Works: Business (1973-2022)

The marketing research completed by students who are in their senior year of study at Molloy College proved yet again to be a rewarding experience for all parties involved. Student success came about while working harmoniously as a team to complete a fourteen-week research project that helped develop their professional as well as personal skills throughout the capstone experience. The students worked with a ‘live’ non-profit located on Long Island and their efforts proved to serve society well while moving their mission forward. This senior project promotes civic engagement within our local community while continuing to be beneficial toward their …

Maintaining Substainable Growth: The Strength Of Partnerships, Maria Bovina, Matt Carcione, Greg Goeller, Ed Ryan, Dawn Distefano Mba, Phd

Faculty Works: Business (1973-2022)

The impact of fruitful partnerships can go a long way to improve society and better the communities in which we live in. Student consulting teams have taken the initiative to conduct field research and establish a wide range of partnerships in order to raise awareness of a local non-profit and continue its mission toward sustainable growth. This past semester has brought about additional challenges that normally would not be present in order to complete their charge assigned by their client (e.g. non-profit) and do it with finesse. The capstone course is transformational in nature due to the students working with …

Young Adults Achieving For Local Non-Profit: Ambassadors Of Social Change, Meghan Brown, Adam Mahadeo, Steven Rizzo, Dawn Distefano Mba, Phd

Faculty Works: Business (1973-2022)

Molloy College students in conjunction with a local non-profit have joined forces to not only move an organization forward, but to be agents of change toward social good in their local community. The students take their newly learned skill sets and develop a business plan that will allow Board members to implement shortly after their consulting projects are complete. What happens over the course of this project is not only are the students’ efforts rewarded by making strides to assist a local non -profit, but their demeanor changes throughout this entire process. The students transform themselves into ambassadors, making the …

Investing In Socially-Minded Young Adults: Because Nice Matters, Patrick Kennedy, Dawn Distefano Mba, Phd

Faculty Works: Business (1973-2022)

The research herein is part of a fourteen-week research project involving Molloy College students located in Rockville Centre, NY. This project comes from students learning professional skills and much more during the capstone experience. The students worked with a ‘live’ non-profit located on Long Island and their efforts were to serve for the greater good of society while moving the assigned non-profit forward with its mission. This senior project also promotes civic engagement within their local community with this all-inclusive real-world project. Hence the students put together turnkey recommendations that would assist the non-profit to implement their findings leading toward …

Agents Of Change - Continuing A Legacy, Kristen Callahan, Jacob Plaut, Jessica Strauber, Dawn Distefano Mba, Phd

Faculty Works: Business (1973-2022)

Students throughout their academic journeys become agents of change when they experience transformational learning. The students at Molloy College in conjunction with local non-profits have partnered to advance society with their field research. While the mission is fascinating for the assigned non-profit, what is truly amazing is how the capstone course shapes our students to become good citizens in our society. There are overarching rewards for all parties involved whether it be the students, faculty, members of the non-profit, and our community at large. Three consulting teams are created to address the most relatable charges to the assigned non-profit. However, …

An Mba Capstone Consulting Experience In The Midst Of Covid-19, Jacqueline Bassey, Carolyn Hartmann, Rich Nyhus, Phil Quinones, Brian M. O'Neill

Faculty Works: Business (1973-2022)

In alignment with Molloy College’s commitment to civic engagement, the MBA program requires prospective graduates to complete its Capstone course, which entails providing consulting services to a not-for-profit organization. The course requires students to apply their cross-disciplinary knowledge and skills to solve real problems for their clients. In one short semester, students must form working relationships with fellow project members, develop an understanding of their client’s mission and objectives, and propose solutions that address their client’s challenging problems. The semester culminates with the delivery of a written proposal, a formal presentation to the client, and a final reflection. This paper …

The Art Of Inclusion: Marketing Toward Social Good, Marissa Senatore, Alexandra Pfeifer, Anna Kaur, Lauren Keller, Caroline Zimmerman, Dawn Distefano

Faculty Works: Business (1973-2022)

The theme of this research emerges from a pedagogical philosophy that it is essential to learn the significance that business has upon society while working with a neighborhood non-profit. Undergraduate Business students from Molloy College pitch their business and marketing recommendations to a local non-profit supporting the mission of the College through transformative learning. Having students enter into the business world where profit is a healthy by-product, but acquiring the proper disposition in the process is critical toward today’s career development. The Capstone project helps develop tomorrow’s sought out ethical and social leaders. The learning activity leading to this learning …

Empowering Youths And Combating Gang Activity Across Long Island Through Mba Capstone Consulting, Daniel R. Ball, Stephanie Mattarocci

Faculty Works: Business (1973-2022)

The MBA program at Molloy College culminates with a capstone experience that provides prospective graduates with the opportunity to demonstrate learning through a project-based paradigm that aligns with the mission of the academic institution. Molloy College is an independent Catholic college rooted in the Dominican tradition and its mission includes the four pillars of study, spirituality, service, and community. This capstone course integrates these mission pillars by immersing the students in a real consulting problem that provides actionable solutions for a not-for-profit organization serving society. This paper summarizes the work completed by an MBA capstone consulting project to help the …

Marketing And Delivering Child Care Programs To Nassau County, Daniel R. Ball, Fabian Dichristina, Dawn Armand

Faculty Works: Business (1973-2022)

The MBA capstone program at Molloy College requires students to apply what was learned in the classroom to a real-world consulting project that assists a non-profit organization serving society. This capstone experience supports the mission of Molloy College that is rooted within the Dominican tradition and emphasizes the four pillars of study, spirituality, service, and community. This project exposes students to an industry outside of their typical experiences and encourages them to create real solutions that have a direct benefit on the local community. This paper summarizes the work of this MBA capstone group as they designed a comprehensive marketing/awareness …

Rebranding A Special Needs School Through Marketing And Entrepreneurship: An Mba Capstone Consulting Case Study, Daniel R. Ball, Hadia Khan, Omolola Oyelude

Faculty Works: Business (1973-2022)

The MBA program at Molloy College emphasizes a curriculum that creates ethically-minded leaders with a mindful disposition toward serving the local community. This pedagogical philosophy is consistent with the school’s mission that is deeply rooted in the Dominican tradition emphasizing the four pillars of study, spirituality, service, and community. This program culminates with the students applying what was learned in the classroom to a real-world consulting problem, often outside of their industry background comfort zone. The solutions need to be fully implementable and have a direct impact on the welfare of the local community. This paper presents the consulting recommendations …

Connecting With Brands: Brand Personality And Brand Outcome, Valuing Persons With Special Needs (Psn), Dawn Distefano Mba, Pradeep Gopalakrishna

Faculty Works: Business (1973-2022)

There are many individuals with developmental disabilities who have the capability to make independent purchases and who frequent particular brands. Studies on buying trends of individuals with physical disabilities is available; however, there is a need for academic study to explore how individuals with developmental disabilities connect to various brands via brand personality.

The proposed embryo case study will investigate how individuals with developmental disabilities associate with particular brands utilizing the Brand Personality scale (Aaker, 1997) to predict brand outcome (e.g. brand connection, purchase likelihood, and brand choice) as well as promote inclusive marketing methods for the above-mentioned purpose.

Microgreen Production: Entering A New Market Toward Social Good, Dawn Distefano Mba, Nicole Bergamine, Vincent Fodera, Josh Elkin, Sophia Ouloupis, Kevin Podell

Faculty Works: Business (1973-2022)

This research is part of a semester-long project from undergraduate students at Molloy College in Rockville Centre, NY. The theme emerges from a pedagogical philosophy that an essential learning outcome of their undergraduate studies is the significant influence that business has upon society while working with a local nonprofit. For example, having students enter into the business world with an integrated disposition that encompasses not only the need for qualifying skill sets, but that of ethical and social leadership should be prevalent among today’s business leaders. The learning activity leading to the learning outcome is requiring the undergraduate business students …

Social Entrepreneurship: Marketing Hunger Awareness, Jillian Dutra, Jobeth Dutra, Brianna Falese, Phil Marron, Joanna Sadowska, Maureen L. Mackenzie Ph.D.

Faculty Works: Business (1973-2022)

This paper emerges from a pedagogical philosophy that business students should experience working with a real-world consulting client prior to graduation. An equally important component of this capstone experience is the opportunity for the students to study a problem and to make a set of solution-driven recommendations that will lead to social good.

This research is part of a series of conference papers from graduate students at Molloy College. This paper focuses on the consulting work performed for Island Harvest. Island Harvest is the largest food bank on Long Island. The student consultants were charged with recommending a marketing program …

Marketing Social Responsibility: Mba Capstone That Leads To Social Good, Maureen L. Mackenzie Ph.D., Gabriela Guzman Mba

Faculty Works: Business (1973-2022)

This paper emerges from a series of articles that have been presented at the NBEA Annual Conference over the past few years. The pedagogical philosophy is that business students should experience working with a real-world client prior to earning the MBA Degree. The mission of the institution establishes the founding belief in social responsibility, service, community, and study. The college’s commitment to academic excellence and the promotion of lifelong learning demonstrates the transformative education experienced by the students. As a result, the evidence of learning for the MBA program is a set of solution-driven recommendations that will lead to social …