Business Commons^™

Platforms As Entrepreneurial Incubators? How Online Labor Markets Shape Work Identity, Francesca Bellesia, Elisa Mattarelli, Fabiola Bertolotti, Maurizio Sobrero

Faculty Research, Scholarly, and Creative Activity

Purpose
The purpose of this paper is to explore how the process of work identity construction unfolds for gig workers experiencing unstable working relationships in online labor markets. In particular, it investigates how digital platforms, intended both as providers of technological features and online environments, affect this process.

Design/methodology/approach
The authors conducted an exploratory field study and collected data from 46 interviews with freelancers working on one of the most popular online labor markets and from online documents such as public profiles, job applications and archival data.

Findings
The findings reveal that the online environment constrains the action of workers …

Collaboration And Identity Formation In Strategic Interorganizational Partnerships: An Exploration Of Swift Identity Processes, Paula Ungureanu, Fabiola Bertolotti, Elisa Mattarelli, Francesca Bellesia

Faculty Research, Scholarly, and Creative Activity

We investigate how collective identity formation processes interplay with collaboration practices in an inter-organizational partnership promoting regional innovation. We found that initial collaboration challenges are dealt with by setting up an early “swift identity” which is associated with material artifacts to increase its strength and stability (“swift identity reification”). However, as the partnership evolves, the reified identity becomes misaligned with partners’ underdeveloped collaboration practices. To ensure realignment, new attempts at reification are performed, as partners buy time for learning how to collaborate. Our findings contribute to extant identity research by proposing alternative (i.e. “swift” and “reified”) mechanisms of identity formation …