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Measuring Factors Influencing Thiqa Patient Loyalty To Outpatient Medical Services: An Empirical Study In The Emirate Of Abu Dhabi, Ibrahim Ahmed Sultan Ahmed Al Kuwaiti
Measuring Factors Influencing Thiqa Patient Loyalty To Outpatient Medical Services: An Empirical Study In The Emirate Of Abu Dhabi, Ibrahim Ahmed Sultan Ahmed Al Kuwaiti
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The need to establish factors that influence the occurrence of a reduced rate of patient satisfaction and loyalty has attracted the attention of many healthcare and marketing scholars in recent years. Most of the hospitals managed by Abu Dhabi Health Services Company (SEHA) in Abu Dhabi have registered a decrease in the number of patients holding Thiqa insurance cards seeking outpatient care services, despite the fact that the Thiqa insurance plan is considered the preeminent insurance plan in the Emirate of Abu Dhabi for nationals of the United Arab Emirates. Therefore, this study is dedicated to evaluating issues that have …