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- Advertising (1)
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Articles 1 - 12 of 12
Full-Text Articles in Business
The Purchasing Involvement Scale, Gokhan Karaatli
The Purchasing Involvement Scale, Gokhan Karaatli
Business Faculty Publications
No abstract provided.
Impact Of Death-Related Television Programming On Advertising Evaluation, Priyamvadha Rangan, Surendra N. Singh, Mark J. Landau, Jungsil Choi
Impact Of Death-Related Television Programming On Advertising Evaluation, Priyamvadha Rangan, Surendra N. Singh, Mark J. Landau, Jungsil Choi
Business Faculty Publications
Programming that depicts or implies death constitutes a vital component of daily television broadcasts, yet the impact of such programming on the evaluation of embedded advertising remains unexplored. Using terror management theory, we propose that exposure to routine and commonplace death-related television programming will lead to the differential evaluation of ensuing advertisements depending on whether they are perceived to be of domestic or foreign origin, and that this effect is contingent on the nature of the death-related cognitions at play at the time of ad exposure. Further, the death-related program context effects on embedded advertising are unique—ads at the end, …
"Eco-Friendly" Marketing: Beyond The Label, Elizabeth Gingerich
"Eco-Friendly" Marketing: Beyond The Label, Elizabeth Gingerich
Business Faculty Publications
The science is unequivocal: every ecosystem in the world is in decline. Without significant intervention, the world’s inhabitants of almost 7.3 billion are in peril. In light of this imminent threat and as a response to market pressures, public outcry, and changing national and international policies, businesses are seeking to rebrand their products by adopting a more environmentally-friendly approach. From various certification processes to other forms of green marketing, eco-labeling has been trending and consumer engagement rising. But without a thorough analysis of a particular product, the consumer’s belief that he/she is helping to contribute to a solution, may be …
Choice Of Business Majors & Growing International Enrollment In Us Universities & Salaries, Ceyhun Ozgur, Y Li, G Rogers
Choice Of Business Majors & Growing International Enrollment In Us Universities & Salaries, Ceyhun Ozgur, Y Li, G Rogers
Business Faculty Publications
No abstract provided.
Distinguished Scholar Invited Essay : Reflections On The Role Of Character In Business Education And Student Leadership Development, Thomas A. Wright
Distinguished Scholar Invited Essay : Reflections On The Role Of Character In Business Education And Student Leadership Development, Thomas A. Wright
Business Faculty Publications
The study of character is a legitimate and beneficial topic for organizational analysis. Through the lens of character and character-based leadership, and incorporating the 3-H (“head,” “heart,” and “hands”) approach to knowledge generation and dissemination, my reflections are provided to engage the Journal of Leadership & Organizational Studies readership on how character can be used to provide our students as well as ourselves with a more meaningful business education experience
Taking The Engineering Path To Business Leadership And Entrepreneurial Success In Canada And Usa, Emeric Solymossy, Andrew C. Gross
Taking The Engineering Path To Business Leadership And Entrepreneurial Success In Canada And Usa, Emeric Solymossy, Andrew C. Gross
Business Faculty Publications
A cross-sectional longitudinal study of Canadian graduate engineers yielded unexpected percentages of engineers gravitating towards entrepreneurial opportunities. The aggregate of the classes of 1954, 1959, and 1964 demonstrate entrepreneurial / intrapreneurial outcomes at a rate that is many times higher than the general population. The rate is well over double the rate cited previously for engineers intending to pursue entrepreneurial outlets (Tremblay et al. 1998; Tremblay et al. 2007). This paper explores possible reasons for those findings. Existing literature is combined with a crosssectional, longitudinal study of graduate engineers. Interpretive insight is offered from a separate exploratory study investigating the …
Political Skill Dimensionality And Impression Management Choice And Effective Use, Robyn L. Brouer, Rebecca L. Badaway, Vickie C. Gallagher, Julita A. Haber
Political Skill Dimensionality And Impression Management Choice And Effective Use, Robyn L. Brouer, Rebecca L. Badaway, Vickie C. Gallagher, Julita A. Haber
Business Faculty Publications
Purpose The purpose of this study was to test a moderated mediation model of the dimensionality of political skill on influence tactic choice and performance ratings. Design/Mythology/Approach Dyadic data were analyzed using a mixed-method approach to account for any leaderlevel effects, as well as bootstrapping methods to account for the modest sample size (n = 116). Findings Social astuteness best predicted positive impression management (IM) over negative IM. Apparent sincerity interacted with positive impression management tactics to predict higher performance ratings, whereas interpersonal influence did not. Implications The findings support that socially astute individuals use more positive influence tactics in …
Selection Of Statistical Software For Solving Big Data Problems: A Guide For Businesses, Students, And Universities, Ceyhun Ozgur, Michelle Kleckner, Yang Li
Selection Of Statistical Software For Solving Big Data Problems: A Guide For Businesses, Students, And Universities, Ceyhun Ozgur, Michelle Kleckner, Yang Li
Business Faculty Publications
The need for analysts with expertise in big data software is becoming more apparent in today’s society. Unfortunately, the demand for these analysts far exceeds the number available. A potential way to combat this shortage is to identify the software taught in colleges or universities. This article will examine four data analysis software—Excel add-ins, SPSS, SAS, and R—and we will outline the cost, training, and statistical methods/tests/uses for each of these software. It will further explain implications for universities and future students.
Do Mutual Funds Herd In Industries?, Umut Celiker, Jaideep Chowdhury, Sokhan Sonaer
Do Mutual Funds Herd In Industries?, Umut Celiker, Jaideep Chowdhury, Sokhan Sonaer
Business Faculty Publications
This study examines whether mutual funds herd in industries and the extent to which such herding impacts industry valuations. Using two herding measures proposed by Lakonishok et al. (1992) and Sias (2004) we document that mutual funds herd in industries. We show that industry herding is not driven by fund flows and that it is not a manifestation of individual stock herding. We also find evidence indicating that herding in industries by mutual funds is related to the industry momentum phenomenon first documented by Moskowitz and Grinblatt (1999), but it does not drive industry valuations away from their fundamentals.
Research Framework, Strategies, And Applications Of Intelligent Agent Technologies (Iats) In Marketing, V. Kumar, Ashutosh Dixit, Rajshekar G. Javalgi, Mayukh Dass
Research Framework, Strategies, And Applications Of Intelligent Agent Technologies (Iats) In Marketing, V. Kumar, Ashutosh Dixit, Rajshekar G. Javalgi, Mayukh Dass
Business Faculty Publications
In this digital era, marketing theory and practice are being transformed by increasing complexity due to information availability, higher reach and interactions, and faster speeds of transactions. These have led to the adoption of intelligent agent technologies (IATs) by many companies. As IATs are relatively new and technologically complex, several definitions are evolving, and the theory in this area is not yet fully developed. There is a need to provide structure and guidance to marketers to further this emerging stream of research. As a first step, this paper proposes a marketing-centric definition and a systematic taxonomy and framework. The authors, …
Cross-Border Mergers And Acquisitions By Emerging Market Firms: A Comparative Investigation, Ping Deng, Monica Yang
Cross-Border Mergers And Acquisitions By Emerging Market Firms: A Comparative Investigation, Ping Deng, Monica Yang
Business Faculty Publications
This paper applies and extends resource dependence theory (RDT) to comparatively investigate major factors that determine the level of cross-border mergers and acquisitions (M&As) by emerging market firms (EMFs) in developed and developing markets. We argue that the resource dependence logic of M&As (or simply the M&A logic) provides a unique perspective in better understanding the internationalization of EMFs via cross-border M&As, but the explanation is bounded by institutional environment (i.e., government effectiveness) in a host nation. Our empirical results, based on a large panel data analysis of cross-border M&As by EMFs from nine emerging economies from 2000 to 2012, …
Selection Into Mixed Marriages: Evidence From North Carolina, 1894-1906, Matthew T. Gregg
Selection Into Mixed Marriages: Evidence From North Carolina, 1894-1906, Matthew T. Gregg
Business Faculty Publications
Using a novel dataset from agricultural censuses and geological sources, I examine the selec- tion into mixed marriages between whites and Cherokee Indians in North Carolina during the late nineteenth century. I find that the well-documented wealth advantage of Cherokee Indian households containing white husbands is driven mostly by positive selection. Thus, once family fixed effects are controlled for, the observed intermarriage premium is completely eliminated. (JEL D03, N31, O12.)