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Unlocking Innovation Through Social Media Usage: A Study In Uae, Maher Farid Shirah

Business Administration Dissertations

It has been suggested that the use of social media is advantageous for a firm, but few academic studies have examined this issue. The objective of our study is to investigate the impact of the use of social media on an employee’s creativity and propensity to innovate, in the context of a public-sector firm in the UAE. Specifically, we examine the impact of social media use on an employee’s creativity and propensity to innovate using the innovations that are internal to a firm: service, process, and organization. Surveys were used to collect data from the employees of the selected organization …