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Articles 1 - 5 of 5
Full-Text Articles in Business
The Effect Of Social Networks Advertisements On Egyptian Consumers’ Purchase Behaviour, Madiha Metawie, Rasha Hussien Mostafa Faculty Of Commerce
The Effect Of Social Networks Advertisements On Egyptian Consumers’ Purchase Behaviour, Madiha Metawie, Rasha Hussien Mostafa Faculty Of Commerce
Business Administration
The purpose of this study is to examine the effects of perceived advertising value of Social Networks adverts (SN ads) on Egyptian consumers’ purchasing behaviour. The researchers based their study on Ducoffe (1996) Advertising Value Model that includes informativeness, entertainment, credibility, and irritation, in addition to materialism and peer influence. Data were obtained from 375 Egyptian respondents. Structural Equation Modelling was applied to examine the research hypotheses. The results supported the positive mediating effect of attitude towards SN ads and purchase intention on the relationship between informativeness, entertainment, irritation, materialism and peer influence on consumers purchasing behaviour. Yet, SN ads …
Present And Future Hr Challenges In Egyptian Banks Amid And Post The Covid-19 Crisis, Dr. Maha Ahmed Zaki Dajani, Dr. Maha Ahmed Zaki Dajani
Present And Future Hr Challenges In Egyptian Banks Amid And Post The Covid-19 Crisis, Dr. Maha Ahmed Zaki Dajani, Dr. Maha Ahmed Zaki Dajani
Business Administration
The Economist noted that just as the financial crisis in 2007–2009 has highlighted the role of talented Chief Financial Officers (CFOs), the COVID-19 pandemic has emphasized the role of Chief Human Resource Officers (CHROs). (The Economist, March 24th, 2020). Coronavirus or COVID-19 pandemic is new and is expanding in rapid progress at the time of writing this policy brief. COVID-19 shattered people’s life realities and professional constants. It disrupted the existing forces of the global economy in all continents, countries and cities, due to the shock of lockdown, the experiences of uncertainties and fear of unknowing what the future beholds. …
The Impact Of Responsible Leadership (Rl) On Responsible Employee (Re): The Mediating Role Of Sustainable Leadership (Sl), Safaa Shaaban
The Impact Of Responsible Leadership (Rl) On Responsible Employee (Re): The Mediating Role Of Sustainable Leadership (Sl), Safaa Shaaban
Business Administration
Business leaders are facing an uncertain issue regarding what extent their actions and decisions are responsible for the sustainable development supported by Responsible Employees. Although, several papers are discussing the concept of Responsible Leadership (RL) and Sustainable Leadership (SL). However, there is still an important missing element connected to these two leadership approaches which are Responsible Employee/s (RE). The purpose of this paper is to explore how Responsible Leadership and Sustainable Leadership affect Responsible Employees (RE). The study will examine the impact of two leadership approaches on RE. A sample of 250 employees and future leaders’ positions working in the …
The Requirements Of Agile Pricing Policies To Build A Competitive Maritime Sector: Reflections On The Egyptian Ports, Zeinab Shawky Younis, Zeinab Nawar
The Requirements Of Agile Pricing Policies To Build A Competitive Maritime Sector: Reflections On The Egyptian Ports, Zeinab Shawky Younis, Zeinab Nawar
Business Administration
The strong growth of world merchandise trade recorded the highest in 2017. This was the strongest indicator within a period of six years carrying a ratio of 1.5% which is far above 1.0 the ratio following 2018 financial crisis. The period up to 2023 carries positive prospects for short and medium term and will yield to a growth of global GDP by more than 3.0. The question arising and addressed in the review across the research study sheds the light on the inability of the Egyptian Economy to hunt the opportunities of this GDP growth and the increase of global …
The International Financial Reporting Standards And Firm Performance: A Systematic Review, Wafaa Salah
The International Financial Reporting Standards And Firm Performance: A Systematic Review, Wafaa Salah
Business Administration
This study reviews the accounting literature which investigates the effects of International Financial Reporting Standards (IFRS) on firms’ financial performance to answer a debating question of how effective are the accounting standards in affecting financial performance and to provide guidance for future studies. The focus of the review is three primary streams, first, reasons and evidence of differences between countries in accounting practices; second, theories justifying the transition from local Generally Accepted Accounting Principles (GAAP) to IFRS; Third, the effect of accounting standards on firms’ financial performance regarding three broad groups: (1) Common law countries (2) Civil law countries, and …