Business Commons^™

Antecedents And Consequences Of Private Label Brand Attitude In The Egyptian Retailers, Madiha Metawie, Reham Ibrahim Elseidi

Business Administration

The importance of private label brands has increased; several factors have been affecting the attitude towards private label brands. This research examines the relationship between the antecedents and consequences of private label attitude. A structural model is developed using AMOS version 22, and tested providing indications for the factors affecting the attitude towards private label brands. The results from the structural equation model explained the relationships between store image, familiarity with private label brands, price consciousness, quality consciousness, national brand loyalty and store loyalty on private label attitude. The findings revealed that six hypotheses were accepted and only one had …