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Atlantic Marketing Association Proceedings

2019

CSR

Articles 1 - 2 of 2

Full-Text Articles in Business

Enhancing Global Brand Equity Through Strategic Csr And Cross-Sector Alliances: A Stakeholder Perspective, Shiva Nandan Feb 2019

Enhancing Global Brand Equity Through Strategic Csr And Cross-Sector Alliances: A Stakeholder Perspective, Shiva Nandan

Atlantic Marketing Association Proceedings

No abstract provided.

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Case Studies Of Green Supply Chains And Enabling Rfid Technology, Alan D. Smith, Willian R. Rupp, Dean R. Manna Feb 2019

Case Studies Of Green Supply Chains And Enabling Rfid Technology, Alan D. Smith, Willian R. Rupp, Dean R. Manna

Atlantic Marketing Association Proceedings

No abstract provided.

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