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Malene Wines: The Beginning Of A Brand, Tyler Menane

Agricultural Education and Communication

Malene Wines is the most recently developing brand under the Crimson Wine Group. Currently, the brand is being produced and managed under Chamisal Vineyards. Malene Wines started off with one brand of rosé wine, that has only been available for purchase in the Chamisal tasting room or wholesale. This has caused confusion for the consumer in differentiating the two brands. To help begin the separation of the two brands, Malene Wines has recently received a modified Airstream trailer to serve as a mobile tasting room.

Whereas Chamisal Vineyards is a brand focused on Chardonnay and Pinot Noir with small production …

Feasibility Study For Renovating An Old Barn Into A Tasting Room For K-Dot Winery, Kendall Ott

Agricultural Education and Communication

California is the largest wine producer in the nation. There are more than 4,000 wineries in the state and much of their success comes from tasting rooms. A study will be conducted in the spring of 2017 to determine the feasibility of building a tasting room out of an old barn at an established winery. Tasting rooms can add monetary and aesthetic value to a winery. Knowing how to conduct a feasibility study for the build is crucial to its success. The author will create a feasibility study including a cash flow budget, a capital budgeting statement, and a sensitivity …