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Full-Text Articles in Business
Video Game Sociology And Public Relations/Marketing Efforts: An Analysis And Application Of Sociological Elements And Efficacy Of Public Release In The Bioshock Series, Bethany Johnson
Mahurin Honors College Capstone Experience/Thesis Projects
Video games are a major, viable source of entertainment for all age groups and offer practical application to everyday life; however, they are mostly viewed in terms of sales and viral popularity. They often go unanalyzed in terms of narrative, real-life implications, reach, and impact. In order to understand different audiences and achieve greater public reach, the game must be thought about in terms of its sociological meaning, public relations and marketing messages, and the market segmentation of domestic versus international consumers. Using one of the more unique games to come out of the last two decades as an example, …
Applying Social Media Marketing Content Strategies From The Entertainment Field To Professional Dance, Lindsay Lambert
Applying Social Media Marketing Content Strategies From The Entertainment Field To Professional Dance, Lindsay Lambert
Mahurin Honors College Capstone Experience/Thesis Projects
Social media is a medium that is becoming increasingly relevant in the marketplace, especially in the arts arena. It is the marketing tool that allows for the more customized engagement between a brand and the target market, often at a lower price than traditional outlets. As a visual industry, dance has a lot of opportunities for content in digital marketing. Other industries in the entertainment realm, such as professional sports or concert music have similar goals with their intended target audiences: develop relationships with consumers to inevitably increase patronage to the organizations’ events. Social media content marketing allows organizations to …
The Growing Use Of Social Media In Political Campaigns: How To Use Facebook, Twitter And Youtube To Create An Effective Social Media Campaign, Kaitlin Vonderschmitt
The Growing Use Of Social Media In Political Campaigns: How To Use Facebook, Twitter And Youtube To Create An Effective Social Media Campaign, Kaitlin Vonderschmitt
Mahurin Honors College Capstone Experience/Thesis Projects
A political campaign is carefully crafted for each candidate, to address their constituency and present the candidate and party in the best possible way. After the creation of the United States suffrage was limited to land owning white men, these men were involved in politics by reading local newspapers and visiting the politicians face to face. However as we fast forward to the 1930’s President Franklin D. Roosevelt used the radio to connect with the American public, and then in 1960’s Nixon and Kennedy’s debate introduced the mass-produced version of face-to-face politics through televisions all over the country we begin …