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Articles 1 - 6 of 6
Full-Text Articles in Business
Video Game Sociology And Public Relations/Marketing Efforts: An Analysis And Application Of Sociological Elements And Efficacy Of Public Release In The Bioshock Series, Bethany Johnson
Mahurin Honors College Capstone Experience/Thesis Projects
Video games are a major, viable source of entertainment for all age groups and offer practical application to everyday life; however, they are mostly viewed in terms of sales and viral popularity. They often go unanalyzed in terms of narrative, real-life implications, reach, and impact. In order to understand different audiences and achieve greater public reach, the game must be thought about in terms of its sociological meaning, public relations and marketing messages, and the market segmentation of domestic versus international consumers. Using one of the more unique games to come out of the last two decades as an example, …
Wku’S Brand Personality, Nicole E. Childress
Wku’S Brand Personality, Nicole E. Childress
Mahurin Honors College Capstone Experience/Thesis Projects
The University Brand Personality Scale was introduced in the Journal of Business Research in 2016. It establishes six dimensions for evaluating a university’s personality: prestige, sincerity, appeal, lively, conscientious, and cosmopolitan. The scale also illustrates how these dimensions relate to brand love, positive word-of-mouth, and students’ intentions to support their university as alumni. The goal of this project was to evaluate Western Kentucky University’s brand personality on these six dimensions based on student surveys. Results showed that among the six dimensions, sincerity and appeal ranked the highest, followed by prestige, lively, and conscientious, then finally, cosmopolitan. However, on average, each …
Faculty And Staff Perception Of Financial Fraud In Higher Education, Stephanie Hammons
Faculty And Staff Perception Of Financial Fraud In Higher Education, Stephanie Hammons
Mahurin Honors College Capstone Experience/Thesis Projects
This research was designed to survey full-time faculty and staff, from multiple universities, about their experience of fraud within their current and previous institution. Through the survey, we were provided insight into the perception of fraud within higher education institutions and the faculty and staff perception of how the institution handled it. Through the information provided in the survey, it is revealed if whether fraud is a rare occurrence at most institutions or if whether it is a bigger problem than it appears to be. In addition, we will learn how many instances of fraud within different institutions participants have …
Effects Of Terrorism On The U.S. Stock Market: Evidence From High Frequency Data, Kyla Scanlon
Effects Of Terrorism On The U.S. Stock Market: Evidence From High Frequency Data, Kyla Scanlon
Mahurin Honors College Capstone Experience/Thesis Projects
This paper investigates the effects that terrorist attacks and mass shootings had on the U.S. stock market, using high frequency intraday data to identify stock price and variability reactions in the hours after the attack. The impact that terrorist attacks had on price level variability was examined using the generalized autoregressive conditional heteroskedasticity (GARCH) model. The market reaction to domestic versus foreign attacks was examined to measure a potential for contagion across financial markets. The potential for flight-to-safety/quality and capital reallocation in response to terrorist attacks were measured using ordinary least squares (OLS) model, measuring the respective betas of small …
Clarity For Due Diligence In 401(K) Qualified Retirement Plans, Erin O'Reilly
Clarity For Due Diligence In 401(K) Qualified Retirement Plans, Erin O'Reilly
Mahurin Honors College Capstone Experience/Thesis Projects
My focus for this project is to educate myself and my peers on the process of analyzing a 401(k) plan, specifically the due diligence that should be performed when analyzing a retirement plan. Specific aspects of this project will involve: (1) explaining the different roles needed to administer a 401(k) plan; (2) discussing an advisor's role in a 401(k) plan; (3) analyzing fiduciary duty levels; (4) reviewing the appropriate types of investments to include in a 401(k) plan; (5) providing suggestions for financial wellness programs; and (6) discerning the appropriate level of fees for each service. I seek to provide …
A Rhetorical Analysis Of President Bill Clinton's First Term Presidential Rhetoric, Ireland Hill
A Rhetorical Analysis Of President Bill Clinton's First Term Presidential Rhetoric, Ireland Hill
Mahurin Honors College Capstone Experience/Thesis Projects
Bill Clinton was the United States of America’s (U.S.) 42nd President, and his rhetoric set the tone of U.S. political climate for years following his presidency. Due to the power that a president possesses, a president’s presence and statements are frequently analyzed. It is clear, however, that there is a lack of research completed on presidential rhetoric. Upon this realization, I reflected on my previous areas of research; one of those areas was the first term presidential rhetoric of Clinton. As a result, I decided that a rhetorical analysis of some of the major rhetoric that contributed to Clinton’s first …