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Applying Social Media Marketing Content Strategies From The Entertainment Field To Professional Dance, Lindsay Lambert
Applying Social Media Marketing Content Strategies From The Entertainment Field To Professional Dance, Lindsay Lambert
Mahurin Honors College Capstone Experience/Thesis Projects
Social media is a medium that is becoming increasingly relevant in the marketplace, especially in the arts arena. It is the marketing tool that allows for the more customized engagement between a brand and the target market, often at a lower price than traditional outlets. As a visual industry, dance has a lot of opportunities for content in digital marketing. Other industries in the entertainment realm, such as professional sports or concert music have similar goals with their intended target audiences: develop relationships with consumers to inevitably increase patronage to the organizations’ events. Social media content marketing allows organizations to …