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Full-Text Articles in Business
Communication Strategies Used During Organizational Change In A Health Care Organization, Amber Rose Smith
Communication Strategies Used During Organizational Change In A Health Care Organization, Amber Rose Smith
Walden Dissertations and Doctoral Studies
More than 4.9 million businesses exist in the United States, and leaders within these businesses have to acclimate to change. Clear and effective communication is vital to the success of an organization. According to scholars and health care leaders focusing on strategies to communicate change during organizational change is a critical aspect of sustainability and profitability. The conceptual framework of this study was communication theory. The purpose of this single case study was to explore successful strategies that some health care leaders used to communicate during organizational change in a health care organization in El Paso, Texas. The data collection …
Marketing Strategies To Enhance Profitability Among International Oil And Gas Service Companies, Hesameddin Zafari
Marketing Strategies To Enhance Profitability Among International Oil And Gas Service Companies, Hesameddin Zafari
Walden Dissertations and Doctoral Studies
A significant drop in oil price in 2014 resulted in enormous pressure on marketing managers of international oilfield service companies to address new market expectations. In such competitive conditions, some marketing managers lack strategies to leverage profitability during downturns. The purpose of this multiple case study was to explore strategies that senior marketing managers of international oilfield service companies in the Middle East successfully used to enhance sales performance, revenues, and profits during periods of declining oil prices. Theory of market segmentation, targeting, and positioning formed the conceptual framework for this study. Data were collected through semistructured interviews of 5 …
Sustainability Strategies For Small Business Restaurant Owners, Alisa Williams
Sustainability Strategies For Small Business Restaurant Owners, Alisa Williams
Walden Dissertations and Doctoral Studies
Half of new businesses in the United States cease to exist after the first 5 years of operations, and the failure rate continues to increase after the first 10 years. The study was grounded on von Bertalanffy's systems theory to explore business strategies that small business restaurant owners use to sustain their business beyond 5 years. Data were collected by engaging 3 small restaurant business owners in the Little Rock, Arkansas metropolis who sustained their business beyond 5 years. Information obtained from face-to-face interviews and data mining organizational document were analyzed with the support of qualitative software to generate themes. …