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Articles 1 - 26 of 26
Full-Text Articles in Business
Perspectives On The Sports Analytics Revolution: An Introduction To The Special Issue, Jun Kim
Perspectives On The Sports Analytics Revolution: An Introduction To The Special Issue, Jun Kim
Journal of Applied Sport Management
The goal of this special issue is to add to the academic literature on analytics by offering a diverse array of perspectives on the use of analytics and technology in sports. Sticking with the overall scope of the Journal of Applied Sport Management, the “think pieces” in this special issue are meant to be grounded in existing scholarship while allowing the invited authors a great deal of originality and flexibility to consider what may be coming next and how we, as sport professionals and scholars, can be prepared to meet the challenges and opportunities that are on the horizon.
Analytics On Service Quality In Spectator Sports, Ahmet Ozkul, Gazi Duman
Analytics On Service Quality In Spectator Sports, Ahmet Ozkul, Gazi Duman
Journal of Applied Sport Management
Spectator sport events are made possible by the contributions of many different participants ranging from fans and players to coaches, managers and sponsors. Through the lens of co-creation of value in the spectator sports, we discuss how sport analytics can relate to spectator sport service quality by collecting and analyzing data from each participating actor.
Analytical And Theoretical Perspectives On Sport-Related Vr Research: Spatial Presence Manipulation Guidelines, Jihoon Kim
Journal of Applied Sport Management
As more scholars incorporate VR into their research, theoretical frameworks for empirical investigation and methodological guidelines for manipulation become more crucial. Because VR is a relatively new instrument and validating the implementation of VR can be challenging, scholars need to exercise caution when manipulating stimuli and measuring experimental conditions. Thus, the aim of the current essay is twofold: (a) address various methodological challenges (e.g., manipulation check) in recent VR studies and (b) discuss potential theoretical frameworks for future VR research in sport.
Impact Analysis Of A Virtual Stadium: Measuring Sport In The Metaverse, Bradley J. Baker
Impact Analysis Of A Virtual Stadium: Measuring Sport In The Metaverse, Bradley J. Baker
Journal of Applied Sport Management
As sports teams enter the metaverse through launching virtual versions of their home stadiums, there is a pressing need to reimagine the stadium experience and how virtual stadiums differ from their physical counterparts. This review establishes a foundation for crucial conversations that can shape future research and managerial practice amidst an emerging trend in the sport industry.
Where Analytics Gets It Wrong, Nicholas Watanabe, Johan Rewilak
Where Analytics Gets It Wrong, Nicholas Watanabe, Johan Rewilak
Journal of Applied Sport Management
The authors will discuss the emergence of analytics, and outline with examples, certain problems that plague both academics and practitioners in their approach to using sport analytics.
Professional Sports Organizations And Business Analytics: Monopoly Power Vs Debt Financing, Mike Troilo, Adrien Bouchet
Professional Sports Organizations And Business Analytics: Monopoly Power Vs Debt Financing, Mike Troilo, Adrien Bouchet
Journal of Applied Sport Management
In this essay, we consider the factors that explain the reticence of PSOs to be early adopters of analytics. We examine the relatively privileged position that professional sports franchises at the highest echelon in the U.S. and Canada enjoy and compare it the industry dynamics firms face in competitive environments. We remark upon the expansion of the league via debt financing, and why that promotes increased use of analytics. We also offer several propositions about the growth of analytics, and we conclude with some thoughts about what the future may hold for PSOs and analytics.
Analytics And Igaming, Michael L. Naraine, Cheri Bradish
Analytics And Igaming, Michael L. Naraine, Cheri Bradish
Journal of Applied Sport Management
Analytics has become quite the buzzword, but its application to discover, interpret, and communicate meaningful patterns from voluminous, velocitous, and varied data still resonates in the sport industry, and has an incredibly important place in modern sports betting. Specifically, big data and analytics (BDA) can help address marketing issues as iGaming in North America enters its infancy and attempts to establish a mature marketplace. This article is dedicated to unpacking the iGaming model and uncovers where BDA could and should be applied to derive greater insights on sports betting consumer behavior.
Sport Isn’T Sacred And Analytics Isn’T New: Challenging Common Notions About Sports Analytics, Grant Morgan, Marshall Magnusen
Sport Isn’T Sacred And Analytics Isn’T New: Challenging Common Notions About Sports Analytics, Grant Morgan, Marshall Magnusen
Journal of Applied Sport Management
The authors add to the debate about whether sport and numbers can cohabitate in modern day athletics, three areas are explored (albeit briefly) in the present paper. The first area focuses on the newness (or lack thereof) of analytics. The second area focuses the objectivity of analytics. The third area focuses on the idea that athletic competition is somehow sacred and should not be soiled by applying various statistical methods to practical sport performance problems.
Progressive Analytics Diffusions: Rewiring Our Software, Liz Wanless
Progressive Analytics Diffusions: Rewiring Our Software, Liz Wanless
Journal of Applied Sport Management
The sport industry is no stranger to the pursuit of innovation (Slack & Thurston, 2021). The sport analytics realm represents the continual emergence of innovation diffusion curves. This essay shows how innovating both research and education in response to diffusion curves in sport analytics, we can create the space to not only keep but also generate pace.
Home Fare Advantage: An Examination Of The Role Of Food And Beverages In Mercedes-Benz Stadium’S Event Experience, Mark A. Slavich, Gregg Rich, Dylan Williams
Home Fare Advantage: An Examination Of The Role Of Food And Beverages In Mercedes-Benz Stadium’S Event Experience, Mark A. Slavich, Gregg Rich, Dylan Williams
Journal of Applied Sport Management
Through the lens of Expectation Disconfirmation Theory and with consideration of other event experience factors, our study examines how strategic concessions changes implemented by the Arthur M. Blank (AMB) Group with the building of Mercedes-Benz Stadium affect the fan experience at its professional sport events. These changes differ significantly from operational practices at most sport venues, with emphasis on eliminating bottlenecks to increase throughput and allowing for reduced costs without negatively affecting quality. Data were collected through an online survey of Atlanta United match attendees and an online observation. Results from this study suggest that management prioritization of concession services …
The Hidden Costs Of Financing A National Football League Stadium With Municipal Bonds: The Case Of Allegiant Stadium In Las Vegas, Leobardo Diosdado, Marco Lam, Charlie Parrish
The Hidden Costs Of Financing A National Football League Stadium With Municipal Bonds: The Case Of Allegiant Stadium In Las Vegas, Leobardo Diosdado, Marco Lam, Charlie Parrish
Journal of Applied Sport Management
The development of professional sports stadiums in the United States typically relies on public funding in the form of municipal bonds. Prior research has identified several economic and noneconomic reasons local governments choose to direct public funds towards the construction of stadiums. The overall conclusion of this research suggests sport stadiums do not result in significant increases in economic activity and therefore subsidized stadium development projects lack economic justification. In this study, the process of issuing bonds is examined. The authors describe the bond issuance process and utilize data associated with the bonds for the development of Allegiant Stadium in …
Examining Retro Merchandise Consumers In Sport: Who Prefers Throwback Merchandise And Why?, Zach Scola, Brian Gordon, Brendan Dwyer
Examining Retro Merchandise Consumers In Sport: Who Prefers Throwback Merchandise And Why?, Zach Scola, Brian Gordon, Brendan Dwyer
Journal of Applied Sport Management
Retro marketing in sport has been relied upon for years. Sport fans see more teams and leagues implement retro marketing and merchandise into marketing plans. Despite this, we have little understanding behind the success of retro marketing in sport. Therefore, this paper sought to gain a better understanding of the demographic characteristics of retro merchandise consumers and to examine the impact of two psychographic factors. Surveys collected from fans of various professional sport teams in the United States (N = 1,509), demonstrated novel findings. In this study retro merchandise was preferred overall, younger fans were more likely to prefer retro …
Antecedents And Consequences Of Conspicuous Sport Consumption, Yukyoum Kim, Sun Hwan Hwang, Marshall Magnusen
Antecedents And Consequences Of Conspicuous Sport Consumption, Yukyoum Kim, Sun Hwan Hwang, Marshall Magnusen
Journal of Applied Sport Management
Conspicuous consumption is when consumers acquire luxury goods and services to help publicly demonstrate their desired economic and social status. Even though conspicuous consumption can help individuals experience social distinction and a heightened sense of self-esteem, much still needs to be known about this occurrence in the context of sport. Accordingly, the focus of this study was to examine antecedents (i.e., Expertise and Self-esteem) and outcomes (i.e., Satisfaction and Subjective Well-being) of conspicuous consumption of upscale sport goods. An empirical study was conducted with cyclists (n = 393). The research model was analyzed using simultaneous equations analysis. Expertise was shown …
Monetizing Athlete Brand Image: An Investigation Of Athlete Managers’ Perspectives, Olzhas Taniyev, K.C. Mayer, Brian Gordon
Monetizing Athlete Brand Image: An Investigation Of Athlete Managers’ Perspectives, Olzhas Taniyev, K.C. Mayer, Brian Gordon
Journal of Applied Sport Management
In a highly competitive sport marketplace, personal branding is a top priority for athletes. Thusly, marketers should leverage athletes’ talents and influence in creative ways to maximize their earning potential. This research explored the attributes of a marketable athlete, as well as promotional strategies to help secure athlete sponsorships. Semi-structured interviews were conducted with purposefully selected talent marketing practitioners with sport marketing agencies. The findings revealed relatable story, as well as perceived persona, as prevalent themes for a marketable athlete. Additionally, the themes of athlete-brand alignment and social media marketing were important to securing client promotion and sponsorships. These findings …
Efficiency Analytics Of Ncaa Division I College Football Programs, Frank A. Bouchet, Mike Troilo, Wen-Chyuan Chiang, Jennifer Shang
Efficiency Analytics Of Ncaa Division I College Football Programs, Frank A. Bouchet, Mike Troilo, Wen-Chyuan Chiang, Jennifer Shang
Journal of Applied Sport Management
College athletics are a multi-billion dollar industry in the United States, but how well do university athletic programs employ their resources? The question is germane in light of increasing costs of higher education and scrutiny of university budgets. This study furnishes a template to weigh the tradeoffs inherent in collegiate sports, which is the main contribution of the paper. A dataset of 117 American college football programs from 2011-2015 is analyzed using DEA and AHP methods to assess the efficiency and perception of these programs. The result is the aforementioned framework measuring the programs' success and answers the question of …
Why Engagement Matters In Sport Volunteer Motivation, Marcella G. Otto, J. Michael Martinez, Chris R. Barnhill
Why Engagement Matters In Sport Volunteer Motivation, Marcella G. Otto, J. Michael Martinez, Chris R. Barnhill
Journal of Applied Sport Management
Over the years, sport management scholars have been interested in sport volunteer research. Considering there is a heavy reliance on sport volunteers to successfully stage of sporting events, knowing how to recruit and retain these volunteers allows sport event managers and organizers to continue this success. One such way is through understanding the engagement of sport volunteers, specifically the influences of engagement. Through survey methodology, this study examined how engagement of 464 sport volunteers at college football bowl games influenced motivational aspects. Structural Equation Modeling found that meaningfulness and safety had a significant impact on love and purposive motivation through …
Athletics, Academics, And The Financial Condition Of U.S. Private Colleges, Jody W. Lipford, Jerry K. Slice
Athletics, Academics, And The Financial Condition Of U.S. Private Colleges, Jody W. Lipford, Jerry K. Slice
Journal of Applied Sport Management
Abstract
Many private colleges in the U.S. face financial difficulty. The role of athletics in the financial condition of U.S. colleges is subject to controversy. Supporters argue that collegiate sports draw students, improve student quality, and increase donor support. Detractors argue that athletics are costly and undermine the academic mission of the institution. In this paper, we examine metrics of athletic and academic quality to determine their effects on the financial health of a sample of U.S. private colleges. Our findings indicate that higher spending on athletics reduces an institution’s financial health and that academic quality increases an institution’s financial …
In Remembrance Of Dr. Samantha Rachel Gorse Roberts, Clayton B. Bolton
In Remembrance Of Dr. Samantha Rachel Gorse Roberts, Clayton B. Bolton
Journal of Applied Sport Management
Dr. Samantha Roberts, a professor at Texas A&M University-Commerce, was a significant member of the association’s leadership team. Dr. Roberts had a strong passion for student development and mentorship and was heavily involved with the undergraduate and graduate case study competitions. Dr. Clay Bolton provides a touching tribute to our dear colleague and friend.
Determinants Of Competitive Advantage For Sport Firms: Using Public Big Data In Korea, Iksu Jun, Hojun Sung, Juho Park, Hyun-Woo Lee
Determinants Of Competitive Advantage For Sport Firms: Using Public Big Data In Korea, Iksu Jun, Hojun Sung, Juho Park, Hyun-Woo Lee
Journal of Applied Sport Management
This study examines the determinants of competitive advantage with respect to economic performance of sport firms. Logit regressions estimated dependent variables of economic performance measures based on sales per capita of firms. Determinants of competitive advantage were estimated by efficiency indicators, organization characteristic indicators, and industry classification indicators. Increase in efficiency was a significant determinant of competitive advantage as well as organizational type, size of human resource, diversification of products, and sales growth rate. Operationalizing competitive advantage as outperforming the market average and better than the top 10%, the logit regression model provides means for sport firms to analyze industry …
The Point Spread As A Reference Point: Evidence From The National Basketball Association, George Diemer, Michael Leeds
The Point Spread As A Reference Point: Evidence From The National Basketball Association, George Diemer, Michael Leeds
Journal of Applied Sport Management
A contentious literature surrounds the claim that heavy favorites’ failure to cover the point-spread in National Collegiate Athletic Association (NCAA) basketball could indicate point-shaving. This paper extends the literature by using a new methodology to show that favorites in the National Basketball Association (NBA) also frequently fail to cover the spread. However, the high salaries in the NBA make point-shaving by players unlikely. Moreover, heavy underdogs also fail to cover the point spread and lose by more than expected. These seemingly anomalous findings are consistent with underdogs’ using the point-spread as a reference point.
Bringing Students With Low Agreeableness To Attend Collegiate Sports: A Moderated Mediation Model With Team Identification And Student Involvement, Chanwook Do, Jun-Phil Uhm, Heetae Cho, Hyun-Woo Lee
Bringing Students With Low Agreeableness To Attend Collegiate Sports: A Moderated Mediation Model With Team Identification And Student Involvement, Chanwook Do, Jun-Phil Uhm, Heetae Cho, Hyun-Woo Lee
Journal of Applied Sport Management
In a college athletics setting, we investigated a moderated mediation model of the effect of team identification on attendance intention where student involvement was the mediator and agreeableness was the moderator. Results showed that student involvement mediated the relationship between team identification and attendance intention, and agreeableness moderated the effect of student involvement on attendance intention. In particular, the interaction effect by agreeableness indicated how less agreeable students would be more willing to attend games when they are more involved in campus activities. Details of this study, including theoretical and practical implications, research limitations, and future directions, are discussed.
Relationship Between A Reflective-Formative Model Of Team Brand Associations And Behavioral Intentions: The Mediating Effect Of Fan Identification, Ho Yeol Yu, Neal Ternes, Claudia B. Ambs, Sanghoon Kim
Relationship Between A Reflective-Formative Model Of Team Brand Associations And Behavioral Intentions: The Mediating Effect Of Fan Identification, Ho Yeol Yu, Neal Ternes, Claudia B. Ambs, Sanghoon Kim
Journal of Applied Sport Management
Understanding fans’ perceived associations with their favorite teams is crucial for the successful management of sport teams. In the current study, team brand associations are measured as a reflective-formative construct to examine the role of the fan identification on the relationship between team brand associations and behavioral intentions. Data from professional soccer spectators (n = 101) were analyzed using PLS-SEM. The results indicated that the reflective-formative construct of team brand associations and fan identification influence behavioral intention, whilst fan identification was found to mediate the relationship between team brand associations and behavioral intentions. Managerial implications include strategic marketing how …
Adding Value To The Applied Sport Management Association, Mike Martinez
Adding Value To The Applied Sport Management Association, Mike Martinez
Journal of Applied Sport Management
Dr. Martinez is the inaugural recipient of the Distinguished Service Award for the Applied Sport Management Association (ASMA). He offers his thoughts on adding value to ASMA to advance the association and sport management.
The Advancement Of Asma: Highlights From The 2022 Annual Conference, Marshall Magnusen
The Advancement Of Asma: Highlights From The 2022 Annual Conference, Marshall Magnusen
Journal of Applied Sport Management
The Applied Sport Management Association (ASMA) is a scholarly organization that aims to builds research partnerships between faculty and students as well as strong connections between scholars and students studying sport and practitioners working in the sport industry. Each year, ASMA hosts a national (international) conference.
Since 2005, ASMA has progressed to become the preeminent outlet for students and faculty to present research in a collegial and professional environment as well as build strong connects with sport industry practitioners. As evidence of the continued growth of ASMA, several noticeable events took place at the 2022 annual conference. A brief summary …
Professional Development And Faith Integration In Sport Management Education, Jason W. Lee, Jennifer J. Kane, Jeffrey P. Briggs
Professional Development And Faith Integration In Sport Management Education, Jason W. Lee, Jennifer J. Kane, Jeffrey P. Briggs
Movement and Being: The Journal of the Christian Society for Kinesiology, Leisure and Sports Studies
Professional development is a critical component of academia and should support the institution’s vision, mission, and organizational goals (Lee & Briggs, 2020; 2021). The amount and type of professional development should be congruent with institutional expectations (COSMA, 2016), according to how faculty are to be evaluated, tenured, and promoted. When emphasizing professional development that integrates one’s faith, there are unique prospects to embody a Christian ethos. Hence, this article concentrates on professional development opportunities at faith-based institutions, notably Christian faculty members in the academic disciplines of Christian Society for Kinesiology, Leisure & Sport Studies (CSKLS). Using the specific emphasis on …
Sporting Faith: Exploring Displays Of Faith As Part Of Christian Higher Education Athletic Program Identity, Laci Mcree, Jason W. Lee, Dawn Tolbert
Sporting Faith: Exploring Displays Of Faith As Part Of Christian Higher Education Athletic Program Identity, Laci Mcree, Jason W. Lee, Dawn Tolbert
Movement and Being: The Journal of the Christian Society for Kinesiology, Leisure and Sports Studies
Contemporary higher education is made of a marketplace where institutions aggressively market themselves to student consumers who “shop” for school options (Tolbert, 2014). This study examines the marketing of faith-based higher education institutions’ athletic programs to determine how faith-related missions are revealed on institutional websites. Higher education institutions analyzed in this study consisted of 112 of the 141 member institutions that are members of the Council for Christian Colleges & Universities (CCCU), which compete in sanctioned intercollegiate athletics programs (e.g., NCAA, NAIA, NCCAA). The study attempted to quantify how strongly a university’s athletic program portrays the faith dimension of the …