Business Commons^™

Projecting A Preferred Identity: How Five Government Contractors Frame Their Corporate Brands Online, Nicole A. Merrifield

Masters Theses

This study expands framing research as a competitive intelligence tool for discerning the message strategies of a company’s competition. A content analysis of five Oak Ridge Associated Universities’ competitor websites was conducted to determine key subject areas and how each competitor positioned their business to a variety of publics. Using Entman (1991, 1993) and Hallahan’s (1999) framing research as the theoretical framework, the study reviews extant literature on corporate use of websites to frame reputations and cultivate relationships. Key findings reveal that ORAU’s competitors are more likely to promote new business, new hires/promotions, awards/honors, and project completions when issuing press …

Evaluation Of Capital Investment And Cash Flows For Alternative Switchgrass Feedstock Supply Chain Configurations, Jie Chen

Masters Theses

Biofuels have been widely recognized as a potential renewable energy source, and the United States’ government has been interested in producing ethanol from lignocellulosic biomass such as switchgrass. To evaluate whether lignocellulosic biomass based biofuels production is economically feasible, this paper estimated the capital investment outlays, operation costs, and net present value for investment in alternative switchgrass feedstock supply chain configurations in East Tennessee a 25 million gallon per year ethanol biorefinery. Two scenarios are analyzed in the study. The conventional hay harvest scenario includes the production, harvest, storage and transportation of biomass feedstocks from the fields to the biorefinery. …

Exploring The Effectiveness Of Environmentally Sustainable Practices In Municipal Government: A Case Study Of The City Of Knoxville’S Department Of Parks And Recreation, Anthony Michael Brown

Masters Theses

Sustainability practices produce programs and services that meet current needs while preserving the environment and natural resources for the future. City parks and recreation departments are facing budget shortfalls and increasing expectations from customers. Governments are now embracing sustainability practices to create financial savings while also fostering relations with customers.

The purpose of this single case study was twofold: (1) to examine the effectiveness of one city department’s strategies in outsourcing its environmental sustainability program through a performance contract with Ameresco; and (2) to examine the perceptions of key department employees about the effectiveness of the sustainability initiative. A …

Effective Change Communication In The Workplace, Amy Lynn Harp

Masters Theses

The purpose of this study was to investigate effective change communication in the workplace by utilizing goal setting theory. Due to potential validity issues with previous organizational communication audit research, a multi-methods study was devised to investigate and construct a new measure for effective change communication in the workplace. Preliminary interviews along with previous research were utilized to construct a survey questionnaire gauging effective change communication in the workplace. Over 1,000 employees at a large, health-services companies participated in the study. The results from the study yield a framework for evaluating effective change communication on individual (i.e. behavior, trait, and …

"Motorbike Guide For Westerners": Entrepreneurial Development And The Creation Of A Cultural Tourism Product In Transitional Vietnam, Karl Russell Kirby

Masters Theses

Vietnam is undergoing economic transition from a command economy to an economy with greater market characteristics. Transition is fundamentally reshaping the country through economic liberalization and increased exposure to foreign markets. The Vietnamese are developing institutions necessary for market growth and international tourists are arriving in ever-larger numbers. This research project is a case study of businesses that provide guided motorbike tours and evaluates the businesses based on two criteria: as a study of institutional growth during economic transition and as an examination of tourism production through guide interpretation. The author interviewed and observed sixteen guides in Vietnam—from Dalat in …

Worker Shortage, Outsourcing, And Immigration As Features Of Computer Technology Competition Between The United States And India, Melvin L. Tobias

Masters Theses

In this study, we examine questions relating to the state of competition between the United States and India in the field of computer technology. We consider whether there is continual increase in the outsourcing by American firms of computer service work abroad, claims of computer worker shortage, and claims of the need for increased immigration of foreign computer workers to deal with a supposed deterioration in American technology. We conclude, first, that both U.S. and Indian computer service companies and their potential clients prefer close collaboration rather than “arms length” relationships. As a result, service companies in both nations have …

Professional Preparation Of The Ncaa Division I Athletic Director: An Occupational Framework, Jeffrey Charles Spenard

Masters Theses

The study collected occupational data from the 99 National Collegiate Athletic Association (NCAA) Division I membership institutions head athletic directors. The purpose of this study was to identify common professional preparation and occupational characteristics among NCAA Division I athletic directors. Through issuing an electronic survey, the current study identified common characteristics and themes among Division I athletic directors specifically within the socio-demographical background, educational background, professional experience and career progression, and career and job satisfaction. The study also provided demographic information about the participant’s institutional athletic department. The necessity of this study is not due directly to the current lack …